Almahhal Al Mnih - Mahal Ma btestrih - Click to view full size
Hasab el Souk Betsouk - Click to view full image
Last year Jamal Trust Bank launched endearing visuals to promote their personal loans, and well this year I feel they have outdone themselves, as they created ads that really grab your attention, and for me present great visual remixes of street art and”street culture heritage” that really etch the brand into your brain and make you associate these common place objects, when you see them “off-bilboard” with the brand’s message, which is something every brand dreams of. My favorite, is their interpretation of ”back of the truck advertising” , now every time I see a truck with these funny phrases they have, I think about JTB. And the copywriting is such a good play on words, don’t you think?
More of these lovelies on Tarek’s blog.
* I could not capture the whole series and they have not updated their website yet, so if you can acquire them and link them to me I would gladly have the whole collection.
