There is nothing out of the usual in this campaign and yet This campaign provides a good quality step up from the regular wishy-washy stale sweepstakes.
What is good about this campaign:
- It puts Rak Bank’s new product at the center of the promotion, by giving people a packaged message to tweet. The message is short and concise.
- Does not force you to follow or like anyone.
- Message provided is impartial and hence does not in any way affect credibility of the tweeter.
- It is extremely simple for users to execute and only involves one step.
- It provides transparency by showing all the rules, number of prizes, campaign duration, method of selecting winners…
- It costs Rak Bank close to nothing and would be extremely easy to monitor.
- It is less of a bribery model (cheap sweepstakes) and more of a reward for promotion model.
Keep following @rakbanklive on twitter to see their other ways of interacting with the audience.
P.S. I am lately resorting to short posts, as opposed to not writing at all.