Real and virtual flavors streaming from Beirut, Lebanon
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My travel bug is growing worse and worse every day. My biological clock just knows that it is supposed to be somewhere half way across the world…
And passing by the above billboard by Beirut Duty Free Every day, evermore tingles my consumerism and desire to travel…
How do you deal with your travel bug?
Tags: ad campaign, advertisement, beirut duty free, billboards, lebanon, Travel, travel bug
Last week, when we were in Jordan, my prince charming and I had a whole 15 minutes prowling around the hotel room and shoving out camera and mobile chargers into all the three-wholes sockets with hope of energizing our appliances. And hasn’t every traveler gone through that?
And that stretch to the inner ‘aha moment’, that establishes a positive interaction and sentiment is what makes this ad simply genius!
Tags: aha moment, branding, corporate advertising, hsbc, interactive ads, jordan, plugs, sentiment, sockets, Travel
This goes to show that even if you work in marketing, even if you are remotely involved in any of its functions, your mind gets rewired. And now you are always on the lookout for how others are grasping their branding opportunities. At around 6 in the morning, after a 3 hour flight to Istanbul, while my prince charming was simply looking for our bag, which would later turn out to be lost somewhere in the hidden dungeons of Turkish Airlines’ storage facilities…I was thinking of how to get a good snap of this installation to put on my back then non-existent blog…And now that i’m frantically jamming that same suitcase for an impeding trip to Jordan, I thought I’d break my silence and, hopefully, entertain you. 
Tags: advertisement space, branding, corporate identity, Corporate marketing, creativity, marketers, Travel
Anyone nostalgic for the great Soviet State, or those that didn’t catch the wave the first time around will definitely enjoy this place’s concept. All is done to submerge you into that far away era, except the service, which is immaculate!
As you go down the stairs to enter you handshake with the doorknob & are greeted by a Huge hammer & sickle installation with a USSR map backdrop. The spacious dining room fully re-enacts the interior & setting of typical a Soviet restaurant starting from the music down to the knife & fork.
And an alcove hides a bright red dance floor with an orchestra pit and a display of a huge variety of items Made in USSR.
Upon further rummaging you will also find the endlessly creative bathrooms decorated with Soviet newspaper & lampshades in the forms of giant flies.
Once you have finished you meal, you can write an Anonimka** and comment on the food.
The food is sumptuous and really affordable ( as most places in Minsk) a 2 course meal for 2.5 cost us around 25 USD. Sorry we didn’t take photos of teh food which we gobbled on too fast!
Even the restaurant’s business cards enhance the restaurant’s brand through the Soviet emblem & the traditional typography.
And their giveaway calendars forewarn in the Communist style: Have you been to Cafe Tovarisch?
What are your favorite themed restaurants?
*Well it is actually a restaurant, but in Belarus there’s a huge tax & licensing difference between cafes & restaurants
** In the Soviet times people would anonymously snitch on each other to the authorities, this was called an “anonimka”
Find out more on Tavarisch’s Website
Tags: belarus, cafe, comrade, dining, minsk, nostalgia, soviet union, Travel, USSR
Cedars Forever is commited to the preservation and reforestation of Lebanon’s cedar reserves to make sure the cedar is not spiralled into existing solely on our flag. Cedar Nation is their ambitious project that allows individuals and companies to partake in the upheaval of Lebanon’s natural cedar heritage one tree at a time.
As a preliminary step, Cedar Nation will be based in Barouk which is the major part of the Shouf Cedar Nature Reserve - the biggest, best maintained Cedar forest in Lebanon, home to 3 million Cedars, 524 species of plants as well as a considerable number of birds and mammals.
On a personal level, I was overwhelemed when I learned of this. I already got through the first approval stage, and hopefull soon enough our copmany will be adopting at least one tree in support of our ‘Go Green’ moto. Additionally, I am very excited to visit the Shouf Natural reserve and will be planning a trip really soon.
Let us hope that others will catch up to this whether it is for patriotic or ecological reasons.
 Adopt a Cedar
Adoption Facts
But adopting a Cedar means much more than that as well. Adoption includes:
Get involved, visit Cedars Forever website. Spread the word:) |
Tags: adoption, cedar nation, cedars, cedars forever, charity, chouf natural reserve, corporate social responsibility, donations, eco-tourism, ecology, go green, lebanese flag, lebanon, natural heritage, NGOs, patriotism, reforestation, Travel
