I like it when brands are upfront and honest, it is sort of refreshing don’t you think?
The only brand that comes to mind which has purple in its corporate identity is Cadbury so they are number one on my suspect list. Who is on yours?
Tthe campaign turned out to be a campaign by VOLVO for their Leasing Campaign
The extremely weird thing about the campaign is their unbelievably primitive use of the Facebook Page created.
I’d rather they just used facebook ads for the Volvo from the start rather than waste money to direct people to a non-engaging brochure publishing page.