Social Media Marketing

You are currently browsing articles tagged Social Media Marketing.

SPOTTED: First Business in Lebanon to Use Foursquare for Promotions – Flipside Beirut

July 19, 2010 in Begginer SM Tips, Corporate marketing, Lebanon - Business, Social Media Marketing by Darine Sabbagh | 2 comments

Was tweaking through foursquare for businesses section when this stopped me in my feet. I felt so ecstatic with the idea I wanted to share with you what Flipside Beirut are doing, by pioneering location based marketing.

I will try to contact them to find out more, in the meantime let me know if you’ve tried the place before.

And Check:

- Their foursquare page

- Their twitter page

- Their Website

- Their Facebook page

It is obvious that the promotion is quite new, but let us keep watching to see where it gets.

So, do you know of any other businesses in Lebanon that have effective foursquare promotions? Or any ones in the Middle East per se.

Share and Enjoy:

Tags: aha moment, beirut, clubbing beirut, competition, Flipside Beirut, foursquare, lebanon, location based marketing, Social Media Marketing, twitter, USP

Social Media Dilemma: CNN lets brand champion take the blow. Are you watching your brand champion’s back?

July 8, 2010 in Corporate marketing, Paradoxes, People stories, Social Media Marketing by Darine Sabbagh | 14 comments

The day started with great frustration as I read Liliane’s blog post regarding the turnaround of events at CNN.

I’m not going to get into the details of how a 140 character tweet spiraled madness and let the network to believe that Octavia’s Position was compromised…

The first thing we learn about corporate social media practices, is that the benefits of it far outweigh the risks. We are also taught that successful brand social media strategies must reflect a personal approach and sincerity in communicating to your audience and reflecting your true persona.

Big companies such as CNN have been happily leveraging Social Media through their wide network of brand champions, like Octavia, who have been dedicatedly tweeting their personal & professional experiences from tehir twitter accounts, as well as sharing on various social networks, reaching out people, interacting with them and building relationships feeding the ultimate brand persona.

It is that sincerity and openness that helped Octavia build relationships and trust with the digital natives in the Middle East, relationships with which she enriched her employer and the quality of work she has provided.

And in the digital world, we naturally understand, without disclaimers, that whatever is tweeted by Octavia, though under the CNN handle reflects by and large her personal opinions which may not match that of her employer.

So doesn’t CNN allow its employees to have personal opinions (whatever they may be)? Are CNN employees only allowed to express their opinions when it benefits CNN and is not controversial? ( I would really like to take a look at CNN’s social media guidelines)

I find it very disappointing that at the sight if a small back lash CNN was so reluctant to overlook all that Octavia has contributed to CNN, instead of standing up for her. It is not the right way to treat a brand champion will definitely reflect negatively and strain o other CNN staff in their social media presence.

CNN how do you expect your brand champions to stand by you, if you do not cover their backs and put full trust in them.

I would appreciate if you can leave your honest comment on Octavia’s Post here.

Other Lebanese Bloggers who have covered this issue:

- Independence 05

- Abzzyy

- Bahaafe

- Beirut Spring and his interview with BBC

- Pascal Assaf ( Arabic)

- Joeyy Hat

- Mind Soup and here

- Facebook page created by @youmny

- Brit In Beirut

- Eliane Badr ( Arabic)

( if you are a Lebanese blogger who has blogged on the subject, kindly let me know to link back to your post)

I also particularly loved Jillian C York’s post – Shame on American Media – stating even more examples of media double standards.

Share and Enjoy:

Tags: brand champions, cnn, corporate social media, octavia nasr, social media, Social Media Marketing, social media policies

Moukarzel Strikes Again with Demeaning “Mon Bijou, Mon droit” Campaign!

July 7, 2010 in Begginer SM Tips, Corporate marketing by Darine Sabbagh | 7 comments

Despite the stupendously negative reaction of the online community to the demeaning Mon Bijou Mon Droit Ads, I have spotted these once again on Big Banners all around town.

This time around it seems that Moukarzel have a brand champion in the form of some starlet, livid on capitalizing on the huge wedding wave in Lebanon.

This is what happens when brands do not study the return and feedback on previous campaigns and bastion themselves within the walls of their own ignorance – Sad but True.

Moukarzel’s Competitor’s take notes and rejoice while they are stuck in Marketing 1.0.

Some Links from Bloggers regarding the first wave of this Campaign:

- Cafe Thawra

- @Naloves on twitter and on her blog

- Beirut NTSC

- Maya’s Amalgam

(if you have written an opinion about this campaign, please let me know so I can link back to it)

Share and Enjoy:

Tags: advertising, brand equity, brand identity, branding, marketing, mon bijou mon droit, Moukarzel, positioning, Social Media Marketing

Social Media Marketing Finally in Job Titles in Lebanon

July 2, 2010 in Corporate marketing, Lebanon - Business, Social Media Marketing, Vacancies by Darine Sabbagh | 2 comments

Today I got a very pleasant surprise in my inbox, which I wanted to share with all of you out there looking for a job in Social Media Marketing & Online Community Building in Lebanon. It’s Time to celebrate!

Anyway below the job description for this job, and follow the link to apply:

+ Social Media Marketing Director

DUTIES/RESPONSIBILITIES:

Manage the corporate division social media strategy and execution.
Coordinate with internal team, to execute the strategy.
Create, facilitate, and participate effectively and authentically in key conversations about the company on blogs and other online social media channels.
Develop and execute a blogging communication strategy, including:
- Become accessible to the blogging community
- Manage responses to negative and positive feedback
- Generate buzz and interest in various forms of digital media such as online videos, blog posts, news articles, images, and more
- Monitor and analyze social media trends for company brand
- Develop, execute and manage the online content to drive organic search engine ranking
- Create and maintain visible Facebook, YouTube, Twitter, LinkedIn, Digg accounts and other social media profiles.
- Report on the effectiveness of social site placement and conversations on the web.

QUALIFICATIONS:

Marketing experience in a direct-to-consumer organization
Social media experience Deep familiarity with social media, viral and word of mouth online marketing practices.
Excellent consulting, writing, editing, and communication skills, including an engaging written voice.
Experienced builder and executer of online social media strategies.
Experience moderating group discussions and managing community leaders.
Bachelors degree in Communications, PR, English, Marketing or other related field.
Excellent consulting, writing, editing, and communication skills, including an engaging written voice.

+ Social Media Marketing Director

DUTIES/RESPONSIBILITIES:

Manage the corporate division social media strategy and execution.
Coordinate with internal team, to execute the strategy.
Create, facilitate, and participate effectively and authentically in key conversations about the company on blogs and other online social media channels.
Develop and execute a blogging communication strategy, including:
- Become accessible to the blogging community
- Manage responses to negative and positive feedback
- Generate buzz and interest in various forms of digital media such as online videos, blog posts, news articles, images, and more
- Monitor and analyze social media trends for company brand
- Develop, execute and manage the online content to drive organic search engine ranking
- Create and maintain visible Facebook, YouTube, Twitter, LinkedIn, Digg accounts and other social media profiles.
- Report on the effectiveness of social site placement and conversations on the web.

QUALIFICATIONS:

Marketing experience in a direct-to-consumer organization
Social media experience Deep familiarity with social media, viral and word of mouth online marketing practices.
Excellent consulting, writing, editing, and communication skills, including an engaging written voice.
Experienced builder and executer of online social media strategies.
Experience moderating group discussions and managing community leaders.
Bachelors degree in Communications, PR, English, Marketing or other related field.
Excellent consulting, writing, editing, and communication skills, including an engaging written voice.

+ Social Media Marketing Director

DUTIES/RESPONSIBILITIES:

Manage the corporate division social media strategy and execution.
Coordinate with internal team, to execute the strategy.
Create, facilitate, and participate effectively and authentically in key conversations about the company on blogs and other online social media channels.
Develop and execute a blogging communication strategy, including:
- Become accessible to the blogging community
- Manage responses to negative and positive feedback
- Generate buzz and interest in various forms of digital media such as online videos, blog posts, news articles, images, and more
- Monitor and analyze social media trends for company brand
- Develop, execute and manage the online content to drive organic search engine ranking
- Create and maintain visible Facebook, YouTube, Twitter, LinkedIn, Digg accounts and other social media profiles.
- Report on the effectiveness of social site placement and conversations on the web.

QUALIFICATIONS:

Marketing experience in a direct-to-consumer organization
Social media experience Deep familiarity with social media, viral and word of mouth online marketing practices.
Excellent consulting, writing, editing, and communication skills, including an engaging written voice.
Experienced builder and executer of online social media strategies.
Experience moderating group discussions and managing community leaders.
Bachelors degree in Communications, PR, English, Marketing or other related field.
Excellent consulting, writing, editing, and communication skills, including an engaging written voice.

Share and Enjoy:

Tags: advertisement, aha moment, corporate identity, Corporate marketing, lebanon, recruitment, social media, Social Media Marketing, Vacancies

5 Marketing & Media Lessons to be learned from the 2010 Fifa World Cup

June 24, 2010 in Begginer SM Tips, Corporate marketing, Me, Paradoxes, Social Media Marketing by Darine Sabbagh | 3 comments

Lesson #1: Your audience is ever more demanding!

TRUE STORY:

While watching the first football game of the World Cup:

- my father in Law: Damn this transmission has degraded, before they used to show the name of the player who has the ball and info about him, zoom into the player’s faces more when they replay, replay the goals better…

- my brother in law: Dad, this is on Playstation 2, not in ‘the real’ Fifa

Yes, we are getting more spoiled with new multimedia technologies, traditional media have to provide more information rich data, better interactivity options and more sharing opportunities. In short we want to be better informed and more involved and we expect you to do something about it!

Lesson #2: The Stakeholders Expect You to React FAST!

A day into world cup and everyone is complaining about these darn Vuvuzela’s. Three days into the world Cup and Germany filters out Vuvuzela noises to spare the fans. A couple days more Britain Joins and people start petitioning for banning the Vuvuzela( with over 300,000 fans on facebook and counting) . Add a couple of days and an app that adds vuvuzela noises to sites that filter them is created following the de-vuvuzelaing applets!

Needless to say, your clients will expect the same response rates from you!

Lesson #3: Do not forget about unexploited niches

For instant, women have to suffer while their prince charming enjoys row after row of football matches day in day out for a whooole month. So while everyone is gold mining the idea of the big flat screens to display the World Cup, why don’t you capitalize on the opposite – making your place a haven for football haters?

This Le Mall ad may be an attempt at just what I’m talking about, but I hate the fact that it belittles women. As a woman I would not identify with it and will consider it an attempt to trick me into going to Le Mall and being stuck watching football, rather than showing me a clear exit path – The “learn about football so people do not make fun of you” message VERSUS the ” while he is watching football break loose and shop” message I would like to hear.

So you see, there is a real propitious niche there, that your competitors are not exploring. And let us not forget about children, where do people with children leave kids to go watch the games? You say grandparents, I say create a replacement product…There are a millions of ideas and campaigns buried in unrealized consumer demand in your market too- Be creative, we’re expecting no less!

My personal favorites in this regard is the above Macy Gray video clip and this great post by Maya Zankoul.

Lesson #4: Shamelessly exploit trends?

I am not even gonna go into the myriad of brilliant and so and so ads, campaigns and offers linked to the world cup. Yes it is a good tactic. Yes, it will help you not stay behind, but if you truely wanna innovate, go back to point 3.

Lesson #5: We are watching You, and we have everything ON RECORD!

One of the first big time fxxx-ups in this world cup was the British Goalkeeper giving a slip to the ball, right after catching it. Man, it was a media circus at my in-law’s house. With the whole family lividly replaying his walk of shame and lively commenting how his career is over. And all of this replicated across millions of households in reaction to a slip of a man who by default can not catch all the balls shot at him. So Imagine what your Stakeholders will do if YOU slip up!

Have you learned any new marketing lessons from the world cup, let me know!?

Share and Enjoy:

Tags: 2010 fifa world cup, advertisement, advertising, beirut, competition, comsumer studies, Corporate marketing, marketing 2010 fifa world cup, marketing lessons, multimedia, new media, Social Media Marketing, USP

Social Media Marketing in Lebanon: EXOTICA Makes a Move!

February 9, 2010 in Begginer SM Tips, Corporate marketing, Events & Promotions, Lebanon - Business, Lebanon Events, Social Media Marketing by Darine Sabbagh | 9 comments

Today, IVY was giving dating advice on twitter and asking people for feedback on her make a move rose giveaway and planning a tweetup dinner.

Yesterday, at the table, we sat arguing for around 20 minutes whether IVY is real or not.

The whole week before, people were passionately interacting with IVY on twitter…

Two weeks ago, Ivy registered to attend a tweetup and blogged about it.

And the truth of the matter is that we shouldn’t care if IVY is real or not. We should be happy that companies have finally understood the language of digital natives and is creating campaigns that resonate and interact with us, as well as the other poor mere mortals. After EXOTICA’s unexciting Different Christmas campaign, that even failed to point us to the blog on their billboards, Leo Burnett, Exotica’s ad agency, reviewed all of its mistakes and came up with something with a phenomenal snowball effect. Yes, as I said before my friends, social media marketing is sparking to life in the middle east and you are either with us, or eaten by the competition.

Things to learn from Exotica’s IvySays Project.

1- Give and you shall receive

The IVY we have come to know and love is a giver. She started by giving us dating advise, which though we may not all apply, but we all loved and we felt compelled single people everywhere felt compelled to try out Ivy’s moves and then… Ivy slipped a rose into our hands and made it all the more easier. Think about your clients, think about what they need. And even if you are B2B business, think: Do your they need education, help, comfort, care, empowerment? All of us do, don’t we? Now how can you use all that your expertise to help them, regardless of your product?

2-Engage and you shall be engaged

Before IVY got to her first post, she got a twitter account and after that, she did not just re-tweet her own posts, she replied to people, she talked to them, shared her opinions on outside issues, gave them advice and encouragement. There was no pushing her message or asking for anything for herself. That is why, when IVY asked questions she got enormous feedback, even from those who were in doubt about her true identity. And that is value you will not be able to leverage unless you create a genuine online persona [not to be confused with a retweet bot].

3-Go where they go, do what they do!

Ivy blogged about various creeks and corners in Beirut, be in Kayan, Greedy Goose or Le Grey, and that is what made her connect and resonate with her audience. Ivy did not blog about flowers she blogged about fashion, make-up, glamor, plastic surgery, national pride, chocolate- SUGAR, SPICE and EVERYTHING NICE – and we all like nice things. Then again, she went to twitter to reach digital natives and, mind you, she even guest blogged and re-blogged it on her own site. Did IVY ask girls to go to EXOTICA to get the flowers? No, they went out to the most up and coming place – Gemmayze, Achrafieh and Hamra. The only thing that could’ve been done differently would be giving out roses all around Lebanon, and not just Beirut.

4-Empower and you shall be empowered

Even if they did not comment, retweet or send emails, thought they actively do, with every dating tip IVY empowered ladies to take actions. Girls, being the gossip machines they are, would discuss it – which means GOING VIRAL offline. And then again with every rose given out to a guy Exotica created a positive sentiment, that is teh first step to along lasting relationship, not with the guy, but with the brand. And come 2011 I expect more girls to send out flowers to beau’s, and now, not because they[roses] are free, but because it makes them feel good. And this is the golden key to any successful brand. And did I mention the publicity, Ivy’s campaign is getting from mainstream media?

5-Going against the current and bringing the currents together

There are two stakeholders in any relationship – MAN & WOMAN. Exotica’s outdoors visuals empowered men, by teasing them with images of women they could have had in 2o09 if only they were brave enough. While Ivy, took a less traditional approach, and she looked to empower women. Mind you, women are not traditionally the ones we think first of when we think about selling flowers, right? But then again, I have seen countless times flowers being delivered to men at our offices from girlfriends, wives or wanna-bes. And then again, think of it, if a girl gives a guy one rose before valentine, and the guy likes the girl, on Valentine he will get her no less than a bouquet and what will his 1st choice be? Certainly EXOTICA. So you see, by bringing people together and spreading love Exotica may actually have record sales on February 14.

Finally, I want to congratulate Exotica on the Brilliant Initiative and hope that IVY , whoever she is, continues blogging even after February 14, otherwise the digital natives all around, both those who think IVY is Real and Fake, will feel beguiled and disappointed.

Googling I found this song called IVY SAYS, I wonder if it had anything to do with the origin of the campaign.

Share and Enjoy:

Tags: advertisement, advertising, beirut, blogging, brand identity, branding, corporate identity, Corporate marketing, corporate social responsibility, exotica, ivysblog, lebanon, marketing, media, new, social media campaigns, Social Media Marketing, twitter, user engagement, valentines

Men, Flu & Marketing 1.0: Lessons in resisting change

January 11, 2010 in Begginer SM Tips, Corporate marketing, Lebanon - Business, Me, People stories, Social Media Marketing by Darine Sabbagh | 7 comments

Photo by the fantastic Naeema Zareef (twitter.com/naeema)

Two events have been the highlight of the last week of 2009 for me. One of them was my darling’s stiff resistance of the flu and the other was a live encounter with a typical Marketing Manager 1.0. And , eventually, yours truly got to celebrate the assent of the new year in bed with fever as well… making the lessons learned from these two encounters all the more vivid.

1)Ignore it, Maybe it’ll go away

Years of evolution have not killed the breadwinner’s instinct in men, which even stands above the instinct of self preservation. When your man falls sick, he would always keep on going to work, as usual, doing all his house chores in an exemplary manner, without admitting that something is wrong. I suppose in ancient tribes, the sick were isolated or cast out of the villages & left to die alone. So God forbid for your man to admit that something is wrong. But what goes in the manager’s 1.0’s head is beyond my understanding. M1.0 says that the marketing has not changed and that the foundations and underlying rules still remain valid, he has a moment of truth when he condescends to admit that advertising has changed, and then he switches back to denial by saying that advertising is only a part of marketing, he goes back to touching on changing customer needs, but breaks off at specifics… And, of course, in the same manner that prince charming audaciously refuses to take a sick day and stay in bed, M1.0 would say, – “We do not need a website now, we’ll start working on it in a couple of months, we’re studying our competition for now.” But by the time they are weakened and overpowered by their disease, the first would’ve plowed through a week of 20% productivity at work and then lying in bed for 2 days to recuperate and another week and a half of insane coughing, which is a significant trade off for staying at home for two days, as I did, and then going back to work a 100% recharged. And our M1.0 Would greatly benefit said competitors by not having a significant online presence by as much as he will frustrate his prospects, who would be unable to find a way to contact them and find out more about their products. And no, a Facebook page is not as good as Corporate website (if you disagree with that, let me know, I’d be more than happy to share my views!).

2) Time Heals everything

Mon Beau will tell you that it takes seven days to cure a flu anyhow, so why bother and put your life on hold? M1.0 says that brand awareness will come with time, after my comment about missing opportunities 5 months after market entry. Well, in my dictionary, one week equals, on average, 70 tweets, 3 blogposts, and a possible email marketing or other online campaign. Multiply that by 5 and you will have thousands of touchpoints with your clients that come at a fraction of a cost of traditional media. Maybe our generation is too aggressive, but less than a month in my new job, I am already feeling unproductive for not bringing in more value and having to cram up on literature/research 50% of my time and that is precisely why, I use the remaining 50% to make actionable change NOW. In my eye, less is more in the long run, and little things done now, be it a greeting card, sms, news release… may not just prevent you from LOSING an existing client, but also get you a new client TODAY!

3) Expenditure = ROI

When hubby does reach a pharmacy, after 5 days, he’ll sweep off the shelves everything that can remotely help him, or at least that is what he thinks. But by that time, the poles have shifted and all he needs to do is really wait, sip orange juice and rest to recover, instead of ingesting antibiotics which will further drain his life -resources. M1.o will also go to extremes, after 5 months, hiring top models, pampering them and doing runway shows, publishing ads in glitzy magazines… in two words maniacally spending! But same-same, time would’ve done its thing, and that extra investment would’ve been too little too late! But that does not mean that you shouldn’t still take in your vitamins regularly. Don’t wait until you get a soar throat to take action. Act now, act always! Because,

4) Nobody Cares about YOU, as much as You!

Your boss is not going to give you a day off when you are saying you are a little sick but already came to work, and your clients are not going to run 20 google searches, searching for your coordinates if you landing page, facebook page, twitter handle or corporate website have not been SEO and keyword optimized. And if your marketing campaign does not relate to me, your target client, and if I do not find what I want about you, no money in the world would buy you my consumer’s sentiment and loyalty. And beware, I am too studying your competitors, and so far , they are ahead of you.

5) Birds do it, bees do it…

Men have this secret solidarity pact about enduring illness at the office, when I used to take a sick day at my previous job, I sometimes felt my boss took it as a personal offense. On the other hand, my spouse’s boss can call him while he’s sick saying, – “Aren’t you man enough, chuck on some pills and get on going!”. Bizarre and unacceptable, but, nonetheless true! But, even if denial is the trend, you should take advantage of it. While everyone is “hachooing” at the office, retreat and come back rosy cheeked and productive. And while your competitors are stuck in their old ways, you have the time to experiment, innovate and advance! Your mindset is your only handicap!

Post Approved for publishing by Prince Charming, M1.0 feedback pending. What about you?

Share and Enjoy:

Tags: blogging, brand identity, campaign, career, corporate brand, marketing, marketing 1.0, marketing 2.0, PR, roi, sentiment, social media, Social Media Marketing, touch-points, USP

5 Reasons to Live Tweet

December 9, 2009 in Begginer SM Tips, Corporate marketing, People stories, Social Media Marketing by Darine Sabbagh | No comments

-What is Live Tweeting?

- It is a lot like Live TV transmissions or Live Radioshows, only on Twitter.

But , you’ll say that everyone is Live Tweeting, and you are right because Twitter is all about the NOW. But you need to think of Live Tweeting as a live transmission of some football championship or a Miss World pageant, per se. It has to do with live coverage of a certain event by tweeps through tweets.

So why would you* Live Tweet ?

1- For Advanced and Compact Note-taking

Live tweeting seemed very natural to me, being a multi-tasker by nature, it is very hard for me to concentrate on one thing. So concentrating on a talk, while tweeting, helps me concentrate better on both. But not everyone is as screwed as me, I know. So think about it this way. If you watch Oprah, you’ll notice Oprah sometimes repeats several times tips, ‘aha moments’, conclusions, main idea during the talk show to direct the conversation and concentrate the viewer’s attention. In that context, livetweeting is the equivalent of bullet-point summarizing an event. But instead of using pen and paper, you now have the ability to do that online, while sharing it with everyone who is interested in ”what are you doing right now” – your twitter followers. Which brings us to the next reason to live tweet.

2- For Personal Branding

When you are at an event, especially a conference, you hold access to privileged information. Afterall, there are a maximum of 2,000 people at this event, sharing the same experiences with you at that moment. As we are in the ME, a maximum of a 100 (very optimistically) of these might be tweeting about it. How many people are out there who want to know what is happening at this event? How many are tracking the event’s hashtag? How many searching this event on Google? How many people will RT a clever idea, a quote or a remark you beam from the trenches? By providing quality ( content is king at all times) exclusive information, you are not only tweeting to your followers, you are tweeting to everyone interested in the event/subject. Are you seeing the implications of this: the greater number of followers/blog readers you will get, the people at the event who will want to meet you, the grateful organizers who you can now ask for a favor….

And after a series of live tweets of various events, you will have complete authority in the community on the subject matter(s) you’ve covered, but not only that, they will be grateful to you for sharing your experience and dedicating your time to making them a part of it , their own Prometheus. In short, “Sharing is caring!” and caring in the Social Media world is always recompensed in tenfold.

{Not to mention that some events now provide free entrance to live bloggers and live tweeters}

3- To Promote Your Event (During the Event)

Here’s something I learned from the queen of twitter: Even if you do not have one follower on twitter, even if no one in your niche knows what twitter is, you can still harness its power. You can summarize the key points of your event as it happens, you can post photos of your event live and display your whole twitter stream on YOUR event’s website.

Did I hear someone say: “What if my customer / target group does not visit the website, is not computer literate?”

Well if worst, comes to worst, besides advising you to find a job in a web 2.0 savvy industry, I am going to tell you two things. One, it is always hard to be the pioneer, but you will leverage the greatest benefits. Sooner or later everyone will be online, be it on twitter or any other en-mode platform. But now you have the advantage of learning the rules of engagement, and experimenting with social media limitlessly, something you will not be able to do in the future. ans second, if for nothing else, once your event is over, you will need to have a good old press release or or your newsletter (printed or online). And the summary of all the tweets about your event ( be it yours, or your community’s)is not only a good place to start gathering your thoughts, but also a good appendix to your press kit (all of which is a part of traditional media) . And third… well I was going to talk about SEO (Search Engine Optimization) again, but then I remebered you are still in Web -1 so ask me about it when you catch up!

There is not one resource, more powerful than twitter for spreading word of mouth, and that is what marketers dream day and night about, isn’t it? So Why not use it and leverage it, after all, it is also FREE!

4- To measure an event’s success

As I said, everyone needs to be concerned about word of mouth, and your real estate space on the web. By announcing an event hashtag prior the event, provide a live-tweets stream on your site displaying all tweets with your hash tag, reply to all questions and comments, learn from positive and negative feedback… then you are on the right track. It has become customary to evaluate and event’s reach, success through evaluating the volume, quality of tweets during and after it.

Simply: Tweets = Publicity = Brand Equity

5-To promote your business in the context of the event

If you are just attending/visiting an industry related event or venue, on behalf of your business / personal brand, you can tweet about things that are in context of what your company does around the subject of the event. Let us say your company sells Ceramic tiles. “Twitter and Ceramic Tiles?! !” – say you? Well you go to Italian Exhibitions about Ceramic Tiles, don’t you? Do your customers know that? Wouldn’t they want to know what kind of tiles you are going to buy for your new collection, what are the tile trends this season, what colors/materials are in? Wouldn’t they want to see some photos? Wouldn’t they want to share this with others who want to buy tiles, change their home decor, interested in interior design?

And now tell me, wouldn’t that enhance YOUR company’s image as a point of reference and an expert in YOUR field?

As I mentioned, Live Tweeting has always felt very natural to me, but what has inspired me to write this post was the launch of livetweeting.com today for the live broadcasting of LeWeb to the Arab world. Livetweeting is the 1st Arab Live Tweeting Platform with Crowd-sourced Translation to and from Arabic.

” A group of live tweeters will be covering the event in its Native Language, for example English, and at the same time multi-lingual tweeters will crowdsource translation of the coverage to a second language, for example Arabic. All that will be presented in real-time on LiveTweeting.com.”

[youtube=http://www.youtube.com/watch?v=gzn6l7zq_LQ&hl=en_US&fs=1&]

___________________________________________________________________________________________

* as a marketer , someone who is online for networking or building their personal brand

* you may also want to check some tips for livetweeting

Share and Enjoy:

Tags: crowd sourcing, crowdsourcing, enterpreneurship, live tweeting, livetweeting.com, personal branding, sm tips, social media, Social Media Marketing, start up, twitter

« Older entries

Follow what i'm doing on Twitter

I'm at Integrated Digital Systems - IDS (Ghobeiri, Embassy of Morocco street, Zahraa bldg., Jnah, Beirut). http://4sq.com/aSQ66p 1 week ago
What a cool idea for this month's wallpaper by @mayazankoul City of blinding lights http://ow.ly/1qOxD5 1 week ago
RT @alextohme: #mafikahraba http://ow.ly/2xacF crowdsourcing #lebanonoff 1 week ago
One BIIIIG tender out of teh way and one more to go!!! ouffffffffffff Good Morning! 1 week ago
I'm at Baushrieh Area (Baushrieh, Greater Beirut). http://4sq.com/deLttS 1 week ago
RT @psychotic_dude: I'm bored of being bored... i need extra entertainment to get my mind of the excessive entertainment im doing now...! 1 week ago
More updates...

Social Media Marketing

Lesson #1: Your audience is ever more demanding!

Lesson #2: The Stakeholders Expect You to React FAST!

Lesson #3: Do not forget about unexploited niches

Lesson #4: Shamelessly exploit trends?

Lesson #5: We are watching You, and we have everything ON RECORD!

So why would you* Live Tweet ?

1- For Advanced and Compact Note-taking

2- For Personal Branding

3- To Promote Your Event (During the Event)

4- To measure an event’s success

5-To promote your business in the context of the event

Tags

Follow what i'm doing on Twitter

Categories

Archive