The amazing guys at Spot On PR conducted a thorough study of the MENA Tweeps and came up with a detailed MENA Twitter Demographics & Stats Survey (press link to check it out). And in the spirit of Social Media Marketing and Sharing Spot On PR have released their report to be copied, tweeted, quoted and perused in any way you may wish. Thank you Spot On PR!
It wasn’t surprising that 40% of MENA twitter users are from the UAE, however, with such a great cultural diversity it would be interesting to find a more microscopic dissection of these users, I am sure that would lead to very curious results.
Another interesting thing is how the age distribution differs from global trend. For instance, the 15-19 make one of the largest Twitter user groups worldwide, but has only a small percentage in the MENA scene, which is prevailed by those 20-29. Which I have found quite refreshing, as you get to twitter in a community of tech savvy professionals, which is a challenging and learning experience.
Twitter influence is growing in the MENA region, Spot On PR have mentioned that only in Augustthe total number of Twitter users from MENA region has increased by 17%.
Marketers, are you ahead of the curve?
* According to Spot On PR statistics may still be fuzzy due to the limited geographical tracking the Twitter platform offers at the time.