positioning

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This one is from my screenshot archive that is yet to see the light of day.

During the  first days of the Egyptian revolution,  travel portal Irhal was witty enough to quickly launch this online advertisement campaign, which at first thought makes you think about the revolution and a naive campaign cooked up in haste by the revolutionaries, whilst you quickly discover that the ad just wants YOU to see the world more. What I did not like that the time is that the ad took you to the website’s home page, instead of a specialized landing page.

 

irhal ad jan 25 egypt revolution

irhal.com also offered Egyptian companies working in the tourism sector free ad space to help boost the tourism sector there following the political unrest.

 

Do you have similar examples stashed away somewhere?

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Despite the stupendously negative reaction of the online community to the demeaning Mon Bijou Mon Droit Ads, I have spotted these once again on Big Banners all around town.

This time around it seems that Moukarzel have a brand champion in the form of some starlet, livid on capitalizing on the huge wedding wave in Lebanon.

This is what happens when brands do not study the return and feedback on previous campaigns and bastion themselves within the walls of their own ignorance – Sad but True.

Moukarzel’s Competitor’s take notes and rejoice while they are stuck in Marketing 1.0.

Mon Bijou Mon Droit strike 2

Some Links from Bloggers regarding the first wave of this Campaign:

- Cafe Thawra

- @Naloves on twitter and on her blog

- Beirut NTSC

- Maya’s Amalgam

(if you have written an opinion about this campaign, please let me know so I can link back to it)

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