lebanon

You are currently browsing articles tagged lebanon.

Last week I gave two lectures at the Amercian University of Beirut as part of the AUB Online Collaborative #SM101 Series.

In the first I spoke briefly about how Social Media should be approached and some do’s and don’ts expressed by case studies from the Middle East. The below slides cover glibly what we talked about (hopefully I can post a video of it soon). The lovely Brooke Anderson from the Daily Star wrote an insightful overview of the lecture here.

If you are interested in the subject of setting up a Social Media Strategy you will be also interested with the interview I did over at GIGALB with Patrick Atallah from 90:10 Group which gives first hand insights into the subject.

The second was an introduction to Social Media Monitoring and was all about the free tools one can use to monitor social media activity and creative way of putting them to use. Let me know if there are any tools you love to use that were not mentioned here.

It was a very interesting experience indeed, big thanks to Mohammad Hijazi for inviting me over and Mrs. Leila Khauli for the support by telling her students that the material will be on their exams.

Tags: , , , , , , , , , , , , , , , , ,

a recruitment ad with a personal touch telecom account executive

Tags: , , , , ,

Originally the Reels Festival was planned to be hosted in Syria, but due to the recent events plans changed and now it is coming to Beirut, so they need all the support from the audience they can get, you can check the most updated program here as new things are added daily. You can also get in contact with the guys on the links below as they look forward to learn about the  Lebanese creative scene.

Facebook: http://www.facebook.com/reelfestivals.org
Twitter: http://twitter.com/reelfestivals
Website: www.reelfestivals.org

 

Tags: , , , , , ,

 
Lebanese President Facebook Ads

What do you expect to see when you click this? And it lands on the Lebanese President's Facebook Page

Tags: , , , , ,

At first I thought it may just be Zaatar w Zeit rebranding themselves,then I saw this video and the acting and the background music just stand out together with a youtube account that was just born yesterday.

 

 

Missingz

 

And then just a few minutes back I got this letter delivered to my office.

Zaatar w zeit viral campaign kidnappers letter

Would’ve been more fun if ZwZ was panicking online and threatening to sue the mischievous, but i guess all of this is part of tehir online initiation campaign.

 

It’s fun let’s keep watching.

Tags: , , , ,

Kono Pizza Blackberry Delivery

 

Apparently you can now order a Kono Pizza delivered to you via Blackberry Services, that’s an interesting way of looking at mobile marketing , perfectly localized for our country.

*It was hard to capture the photo whilst driving and having beeping coming from all around on this Rass Beirut Cross Road.

Tags: , , , , , , ,

 

You all remember Samer Karam’s brainchild @cooki3man, which was the first twitter based business model. Through @cookieman you could order cookies baked according to Samer’s secret recipe via DM ( and later on via email). And whilst the business was quite successful and many were jumping to place orders and batches were running out fast, legend has it Samer’s oven broke down and he moved back to more serious and less sugar rush inducing endeavors.

 

But it seems there is another business that is willing to explore the power of twitter’s word of mouth business growth.

 

Having been punked by the Brand Protection Group Campaign recently, having @taxilb adding near April 1st, did not speak in their favor, as I am as cautious as ever.  But indeed I am curious and have been watching them interact online stirring quite a commotion amongst the twittershphere with their value proposition.

 

Taxi Lb order a taxi via twitter

 

 

 

And some of their posts are plain hilarious:

Taxi Lb order a taxi via twitter

 

It does not seem that any one has tried them out yet, but their rates sound very reasonable and their online persona is very bubbly.

Quite interestingly, the business started with an twitter account before even launching the website.

Taxi Lb order a taxi via twitter

 

Well that is all I know for now, but of course  I am full of questions wanting to know who is behind this service and how the business is going so far and if anybody has used it.

 

Lets keep looking, maybe next time I have to take my car for maintenance I will try them out!

Tags: , , , , , , , , ,

The below is a campaign that was launched by AM Financials last summer (Summer 2010) and still running on their site and corporate materials. At the time it seemed to me too brilliant to be original, I raked my memory and did my research.

Am Financials Ad Campaign

You could fin the full overview of the original Yahoo Campaign launched in September 2009 here.  I do not believe it was a coincidence, do you?

Tags: , , , , , , , , , ,

creative corporate end of year and christmas greeting cards middle east , cartoon

I receive a lot of e-greeting cards and I am usually more than happy to share the most interesting ones with you, because I believe that seasonal greeting cards are an important touch-point within the overall marketing communication strategy.  Among the many cliche and uninspiring greeting cards I have received so far, the above is just beguiling in its quaintness, naivete and absolute personalized depiction of the business.

Have you seen any enthralling corporate e-greetings lately? I would be ecstatic to take a peek.

Tags: , , , , , , , , , , , , ,

It seems awfully odd that every year I win those two tickets Beirut Restaurants giveaway via twitter to the Lebanese Food & Wine Festival , and well I am not much of a wine person, so once again one lucky reader will get those two tickets since the lovely guys at Beirut Restaurants agreed to let me pass them on.

The event is taking place between 9-12 December and fully comprises of eating and wine degustations.

So , all you need to do is, check if you like the program of the event and your calendar is free and then comment on the post below and one lucky winner will be announced on Friday Morning.

And do not forget to follow Beirut Restaurants on twitter and facebook, to check their restaurant reviews and keep participating in tehir giveaways.

UPDATE: The Winner is Ghassan , Thank you all for participating & better luck next time.

Tags: , , , , ,

« Older entries § Newer entries »