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So I barely logged in to facebook the other day, when my jaw drops at this.

And the ad takes you to this landing page.

Guerrilla marketing just got a new meaning and being 007 was never easier.

Now honestly, things like these really make you think twice about your online activity and how your online information can be misused and how you can be hunted down and targeted with ads without even recognizing it.

So why hasn’t the Lebanese government blocked this website? Isn’t it a threat to national security?

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When I was little, I would ask my parents to buy me a horse. In my opinion, ponies were not real horses, plus you would never see musketeers or Zorro on a pony, would you? So we never talked of ponies. One time, when I asked for a horse, my mom said, we had nowhere to keep the horse in our three room apartment in Minsk. I objected that we have the balcony. Then my mom said that the horse will need a lot of food and would feel very cold in the negative temperatures in the winter. So I made a compromise, and told them they could get me a camel, since a camel endures a long time without food or water and is more resistant to severe weather conditions.

Needless to say, the closest  I got to having a horse was a “mechanical horse carriage/bicycle”. It was the point of envy of all the kids around, and got stolen several times, but still me and the metallic white horse never connected.

When I saw these new version of mechanical ponies in Dunes Verdun my heart skipped a beat. I had a half a mind to rent out a mechanical pony for myself. Plus you should have seen how this adorable kid kissed the pony and bid her goodbye when his session was over.

So tell me, what kind of weird pets did you ask for as a child?

Mechanical Pony in Dunes VerdunMechanic Pony in Dunes Verdun

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In Ramadan people start behaving irrationally and gluttonously, buying everything they find in their way, buying at excess… People start buying kilos of sweets everyday. However, buying sweets, especially in the first days if Ramadan, can sometimes be a battle. The below is a video taken by our office boy at Safsouf Sweets in Beirut when he was trying to buy sweets at 3;00 pm on the second day of Ramadan. It took him one hour to buy the sweets.According to my boss, who has ordered the sweets, though Safsouf is a very old and traditional store, with no pompous decor… people go to him for genuine taste. Still I can not imagine waiting to get sweets, in a sweets shop full of aromas, for an hour while I am fasting. Could you?

I have not seen such a stampede in a shop even when I was a little girl in the USSR and food was rationed and you needed to stand for hours in line to get anything.

Ramadan Sweets Shortages – Beirut (Safsouf Sweets) from Darine Sabbagh on Vimeo.

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Top Tweet Lebanese Israeli Clash on August 3rd: " Israel Shoul Publish a Guide book "How to start a war and blame others 101" So running on cockiness and adrenaline after @azzi told me that my tweet became a top tweet and @ambitionista pointed me at how to actually see that, here it is:

” Israel should publish a guidebook “How to start a war and blame others 101″ #lebanese “

And this summarizes my humble opinion on yesterday’s clash. As a final bout of  cockiness, I would like to add ” Top that Israeli Social Media Propaganda” and ” I will moderate your comments on this post, and block any twitter users that try to @ me convincing me of Israel’s innocence – so do not even bother!”

Now back to my normal self, this just shows that although we are not as organized as the enemy, we could resonate together with a unified message just as strongly. The tweet was just a spur of the moment thing that came to mind, for really sarcastic tweets on any situation follow @uxsoup, this man is a treasure trove.

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Beirut Duty Free - Ad Campaign - Take back more than just sand between your toes

My travel bug is growing worse and worse every day. My biological clock just knows that it is supposed to be somewhere half way across the world…

And passing by the above billboard by Beirut Duty Free Every day, evermore tingles my consumerism and desire to travel…

How do you deal with your travel bug?

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Flipside beirut on Foursquare - using locatiob based marketing

Was tweaking through foursquare for businesses section when this stopped me in my feet. I felt so ecstatic with the idea I wanted to share with you what Flipside Beirut are doing, by pioneering location based marketing.

I will try to contact them to find out more, in the meantime let me know if you’ve tried the place before.

And Check:

- Their foursquare page

- Their twitter page

- Their Website

- Their Facebook page

It is obvious that the promotion is quite new, but let us keep watching to see where it gets.

So, do you know of any other businesses in Lebanon that have effective foursquare promotions? Or any ones in the Middle East per se.

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SMEDS Ad Campaign for Car Giveaway

My Car has been giving me a very hard time lately, it has had it coming  since I graduated Uni and yet we have been concentrating on getting through with the wedding and then saving up for the house

So even though I do not eat any type of processed cheese and don’t even like the car that SMEDS are giving away, those typical scenes from our daily commuting lives, just make me feel so understood. And I get that certain warm feeling towards SMEDS.

This is what every Campaign should be able to achieve, right?

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Lebanese Ministry of Electricity Campaign

Lebanese Ministry of Energy Promising 24/7 electricity

“Nothing more permanent than the temporary” – This is what my mother says after her lifetime of experience in moving houses and countries, and I think she got that proverb from her mother too, who being a military wife and having witnessed WWII had her share of moving. Every time we would settle in a new place, we would put off doing things and reforms, like painting a wall, adding an extra kitchen cabinet, or shelf, changing the hangers, updating the upholstery…,  until “better times” , but these seemed to not arrive … and then we moved again…

I have been hearing that the problems with electricity cuts will be resolved, and we will have 24/7 electricity, ever since I was 10But something always seemed to get in the way, be it a little war, a bombing of the Power Station, a revolution…

And over a decade and a half later, I came to accept the electricity cut outs, and think of them as the government’s way to educate us about resource scarcity, global warming and saving energy, while contemplating alternative energy sources. Come global warming or any natural catastrophe, I guarantee the Lebanese will have the highest survival rate.

Last month, I was at an international conference in the Riviera Hotel in Beirut, even the Kenyan representative, whose country also suffers from power cuts, was smirking with the power blackouts and the generators inability to handle the Air Conditioners. The Lebanese organizers really felt ashamed…

Can the Ministry of Energy really keep its promise this time? But it is great that they are approaching the subject with self irony, admitting that something is OFF with Lebanon now.

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Funnily enough, the post that was featured was mainly a digest provided by the guys at SMEX of our meeting with Gaby Deek . Nevertheless, it makes me happy that the guys at Communicate have considered me authoritative enough to feature it. It feels good to know they are reading and listening…

Big Thank to Danielle from Thisisbeirut For letting me know about this and providing the  images (click on image to enlarge).

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This is the perfect timing for the campaign as expats are returning to Lebanon for the summer and touring around it, sadly leaving more than just their footsteps in the sand.

The concept may be a bit Deja Vu and yet it does not miss the point, still instantaneously projecting the message and (hopefully) embedding it into your consciousness.

You know that I am a big sucker for this type of social and environmental ads and I am loving that this is being done to preserve Lebanon. Luckily enough, I got lost on the road ( still getting used to the trek from new place so this is happening often) and saw this great ad on a unipole but could not snap it. Then, as the all knowing google did not have it in its digital reign, I emailed the Ministry of Environment and the UNDP and both responded and were very helpful. Big Thanks for that.

A special thanks to MS. Rola Khazen, Senior Marketing Advisor at UNDP for providing the images and giving me the below background stats regarding the campaign.

  • The campaign was launched by the Minister of environment on June 4,2010, in the press syndicate. Ragheb Alameh was present because he is a goodwill ambassador. In addition to all the press.
  • The campaign consisted of TV and radio spots, 5 bus wraps, Digital panels of Pikasso, magazines and dailies as well a unipole on the airport highway.
  • The campaign will last as long as the media place it because  they are free of charge and it is up to the media to decide how much they put it depending on their availability.

NOW I am hoping for:

- more action driven campaigns in the future, from corporate entities.

- more exposure for such campaigns online ( as you can see above no online digital agencies were involved in the campaign)

- the ads will appear throughout Beirut and Lebanon, not just at the edge of the city

- Tweet me if you spot the add somewhere else, I only saw it that one time when I got lost on the old airport road, and today in Executive Magazine

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