In the “New Media Age” hiding information is no longer ‘in’ especially for companies in the service sector, especially if those services are related to New Media. Moreover, when it comes to Marketing, it is now considered “mauvais ton” to push your content or offers onto your clients. The trick of the trade nowadays is being found, producing and spreading your content, educating your clients, creating free tools… In short, Inbound Marketing.
Inbound Marketing is a relatively new discipline, though if you take a closer look at it, it is rooted in the same basic principles of all human interactions since the beginning of time. Nevertheless, no one teaches us about Inbound Marketing in Universities (at least in the ME). Unfortunately, the academic world is unaware that the rules of Marketing & PR have been changed, and this is one of the reasons I am delaying my MBA.
But not all hope is lost, in fact, thanks to the Inbound Marketing philosophy of sharing and creating great content all marketers and people interested in personal branding have access to Inbound Marketing University.
The University is organized by Hubspot, one of the leaders in providing Inbound Marketing services for SME’s. You may also know about Hubspot form their great tools such as Twitter Grader and Blog Grader. For this great project, Hubspot has partnered with the leading companies in the industry, each sharing its expertise in the continuously growing series of webinars/classes. But most importantly all the resources are FREE (thanks to the sponsors).
Another thing IMU focuses on is growing the Inbound Marketing Community where all can share their experiences in the New Marketing era.
IMU is a subject that I am very passionate and excited about, one of the reasons being that I am an IMU graduate myself now. So, register, download the webinars and start learning. And in my next post I will be telling you about how it went for me, and all the drama I lived through before the Exam and then the turmoil of waiting for my certificate. But that is a completely different story!