guerilla marketing

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UPDATE: Leo Burnett won Cannes Lions silver for this campaign.Check the full campaign recap video below. Thumbs UP!  (The reach numbers seem a bit high to me though)

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Initially Published March 18

After an extremely dull strain of flash microsites and lame sweepstakes comes a completely refreshing SOCIAL social media campaign from Leo Burnett, that provides a unique and personalized message and is also 100% related to the cause at hand. To think that all of this time when I was raging that ad agencies DO NOT GET IT that influencers want to be ENGAGED they got IT !!!

 

It all started a few days ago when I found a friend request on my facebook from a “Darine Sabbah” who also had MY profile photo. Immediately I posted for all my friends to report this person and reported him/her myself. Friends rages, some said its a spam bot and that others have been hit too, a friend called me to check if I am OK, another said I must be pretty famous to be impersonated…  whilst I stayed bewildered that the profile is still up.

And a few minutes ago I found what it is all about and it is so bewilderingly brilliant, that after my long round of silence and amidst my crazy commitments to Twestival Beirut (and instead of writing a post about that) I am writing a post about this.

So the secret was revealed when I got the following two Private Messages on Facebook.

brand protection group campaign direct message one - the closest thing to you may be fake brand protection group campaign - direct message

Do I need to rave more about how insightful this campaign was?I would’ve probably created you some nice bullet list and a great deal of reasoning packed into 500 words or so, if I had the time, but I think you guys can go ahead and build it on your own, in the comments below.

 

So be ware “The closest things to you might be fake”. It’s time to take action.

P.S. What I did not like though that the PMs came from a from Brand PGs facebook user account and that that account is a closed account with little info and there is no Facebook Page for Brand protection.

 

P.S.2 The funny thing is that I got a Press Release from Leo Burnett a few days earlier about what they were doing for the campaign and tehre was a slight mention of facebook, but i completely disregarded it thinking it will be same old ads + page. I almosty feel like calling this “guerrilla social media” …

 

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Anti Aoun Group Facebook Ad

 

 

 

 

 

 

Anti Aoun Group Facebook Ad , unusual uses of facebook ads lebanon

I would sure like to see the digital strategy and the ROI behind all of these. Facebook has indeed become the new political landscape in Lebanon.

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So I barely logged in to facebook the other day, when my jaw drops at this.

And the ad takes you to this landing page.

Guerrilla marketing just got a new meaning and being 007 was never easier.

Now honestly, things like these really make you think twice about your online activity and how your online information can be misused and how you can be hunted down and targeted with ads without even recognizing it.

So why hasn’t the Lebanese government blocked this website? Isn’t it a threat to national security?

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-Update-

This pots was mentioned in Global Voices Online , Thank you Guys!

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