facebook advertising

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how not to use facebook advertising lebanon

 

 

 

how not to use facebook advertising lebanon

UPDATE: Apparently someone is impersonating the Wissam Fares with this profile. Based on a comment by fellow blogger Elie on Blog Baladi. 

I was pretty shocked to see this facebook ad. I was intrigued. Could it be some interesting social media campaign? I clicked. It landed on a personal profile as you can see. The guy has been in the game ( registered FB user ) since 2010. Hence, most probably he is following the Lara Kay path, and trying to get some extra attention, or is just plain bored and playing with facebook advertising.

 

For those of you who can not understand Lebanese slang this ad says: “I am in Beirut now and I want a girl to spit in my face … and I am not kidding”.

 

In any case for a marketer, especially one that works in social media, such occurrences really put an interesting perspective  into our industry. Traditional billboards are overtaken by people posting Birthday wishes and love messages, while on Facebook, Sayfco ads come hand in hand by a guy who wants to find a girl to spit on his face. And I suspect, since facebook can’t really filter out Lebanese slag his ad got approved.

 

This definitely beats politicians promoting their facebook pages. Have you seen weirder Facebook ads? I am dying to know!

 

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I like it when brands are upfront and honest, it is sort of refreshing don’t you think?

This is a teaser campaign billboard in beirut

The only brand that comes to mind which has purple in its corporate identity is Cadbury so they are number one on my suspect list. Who is on yours?

 

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UPDATE:

Tthe campaign turned out to be a campaign by VOLVO for their Leasing Campaign

volvo leasing camapign

The extremely weird thing about the campaign is their unbelievably primitive use of the Facebook Page created.

I’d rather they just used facebook ads for the Volvo from the start rather than waste money to direct people to a non-engaging brochure publishing page.

volvo teasing camapign facebookpage

 

 

 

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PM Hariri Using Facebook Ads  to get more fans

 

 

 

 

PM Hariri Using Facebook Ads  to get more fans

 

 

 

 

 

 

 

 

Well it seems someone got the cue from the president and decided to have a fan-raising campaign of his own.

In general, I always felt that political parties in Lebanon are always ready to try out new technologies,they were the first to have community portals, news portals and forums, and it seems that now they are even more actively embracing new media. Be ware!

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