While companies are trying to trick the social media users to talk about them , Fustany.com* is really trying to do some social good, partnering with the wonderful Loryne Atwi from One Wig Stand for a project aiming to provide cancer survivors with sexy and accessible lingerie, whilst doing breast cancer awareness and fund-raising. Watch the video above to find out how the idea was born and who the judges are.
And the guys are pretty well organized, they recruited a team of ambassadors, they are churning out fresh shareable content within a set calendar, they are passionate about their cause and most importantly they are active online and very quick to respond. So companies out there trying to figure out how to operate social media stay tuned to the guys begins Bras for a Cause.
And if you are a designer, Bras for a cause competitions not for fame and fortune, but because THIS is what will really empower women with breast cancer and make their life much easier.