Corporate marketing

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Bonjus Popsicle ad billboard

Bonjus Popsicle ad billboard- Click to zoom in

This series by Bonjus really relates to the senses, with the great slice representations my mouth waters every time I see them. Undoubtedly they are one of my favorite ads of the summer.

 

via Beirut Drive By Shooting, click to view original post

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Marketing Checklist

 

I know I am usually all about the Social Media Marketing, but let us not forget, traditional marketing is still amkes up a huge part of a marketer’s day to day tasks. And though participation in tradeshows*, exhibitions and conferences may become less frequent it is still there for every marketer and is essential for business networking, at least for now.

 

When I was preparing for an exhibition at work I made this checklist in order not to forget anything, and thought I would share it with you. It contains the major things that you should do/coordinate/get before, during and after an event / exhibition that your company is participating in. Let me know if you would add anything to it, feel free to download it, modify it and scribble your own notes in, that  relate to you industry or specific event.

Fell free to ask me for the original file, in case you want to make major changes, I would be happy to see it get a new life.

 

 

 

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* Not that I like/enjoy the fact, to me they are more like the inevitable. Networking 101 without the 2.0 element ( and some events that I have to attend/participate in are like that) seem to lack an extra layer of richness and context. I do enjoy events directed towards netizens though.

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Kono Pizza Blackberry Delivery

 

Apparently you can now order a Kono Pizza delivered to you via Blackberry Services, that’s an interesting way of looking at mobile marketing , perfectly localized for our country.

*It was hard to capture the photo whilst driving and having beeping coming from all around on this Rass Beirut Cross Road.

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Rak Bank Social Media Twitter Campaign for Insurance

There is nothing out of the usual in this campaign and yet This campaign provides a good quality step up from the regular wishy-washy stale sweepstakes.

What is good about this campaign:

- It puts Rak Bank’s new product at the center of the promotion, by giving people a packaged message  to tweet. The message is short and concise.

- Does not force you to follow or like anyone.

- Message provided is impartial and hence does not in any way affect credibility of the tweeter.

- It is extremely simple for users to execute and only involves one step.

- It provides transparency by showing all the rules, number of prizes, campaign duration, method of selecting winners…

- It costs Rak Bank close to nothing and would be extremely easy to monitor.

- It is less of a bribery model (cheap sweepstakes) and more of a reward for promotion model.


Keep following @rakbanklive  on twitter to see their other ways of interacting with the audience.

P.S. I am lately resorting to short posts, as opposed to not writing at all.

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creative corporate end of year and christmas greeting cards middle east , cartoon

I receive a lot of e-greeting cards and I am usually more than happy to share the most interesting ones with you, because I believe that seasonal greeting cards are an important touch-point within the overall marketing communication strategy.  Among the many cliche and uninspiring greeting cards I have received so far, the above is just beguiling in its quaintness, naivete and absolute personalized depiction of the business.

Have you seen any enthralling corporate e-greetings lately? I would be ecstatic to take a peek.

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Well with all my business I forgot to tell you about my 1st guest post over at GigaLB.com, which is a hip Lebanese Tech Online Mag run by the Maniachis for technology insiders, lovers and addicts, and early adopter consumers. When I sent Chadi the post, 2 days late I did not imagine that he would accept posting it with the headline that I put. But anyways he did, so now, if any of you want to berate me for the lack of posting you can read between the lines to check the reasons why. Anyways, here is my blog post with the takeaways Lebanese marketers and Social Media enthusiasts need to munch on following the event.

Check it out and let me know what you think!

And keep on the lookout for other posts of mine over at GigaLb who are good hosts.

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Google Middle East wanted to give a treat to its top  adwords clients for Ramadan. Since dates are the traditional Ramadan Treats, they have made a very cool Ramadan countdown calendar that has a date behind each day. And awesome transformation of the traditional Christmas countdown calendar which delves deeply into the roots of Middle Eastern Culture. Kudos Google!

Google Ramadan CalendarGoogle Ramadan Calendar

(Click on the images to enlarge)

Thank you @njarrar for sharing these with me.

Does your company do anything as awesome? Please share it with me :)

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Advertising and design companies around the Middle East have always worked on Ramadan greeting cards, which hold corporate messages and link back to the brands of their clients. Every year, the challenge gets even more interesting with a focus on creativity and visual impact that would surprise and inspire. But as globalization takes over the Arab world, interesting developments are easily noticed.

Starting with the design phase, all creative’s scout around for inspiration and ideas to create a card that is visually interesting, modern and creative. An essential part of “Islamic design” is the integration of old and modern Arabic calligraphy, the “star” of the visual, coupled with a layout design including interesting die cuts and new cardboard treatments and rendering the card an interesting design to display.

In the past few years, the display factor has become essential. With designers creating cards that would “stand alone” and display the message without necessarily being an actual physical card. Ideas range from regular cards to developed boxes that would hold two main messages: first, the company name, which would link the message to a specific brand and second, the actual message, which is a heartfelt wish and portrays the “humane” aspect of a caring company.

Recently, we can notice the introduction of Latin and Arabic texts at the same time, something never done in the past, a symbol of adaptation to the world and a way of sending a clear message and communicating the “Islamic life” to countries and people who do not necessarily understand the Arabic Calligraphy.

Similarly, the calligraphy, which is also a beautiful graphical element, is coupled with modern Arabic typefaces, an interesting thing to note. Calligraphy stays a visual link to the traditional Arabic past, a visual and historical story developing over time. In Ramadan, as people read and remember God’s word, they are reminded by its beauty and form (calligraphy is the Islamic expression of the beauty of Allah’s word).

I view this period as a form of advertising the Islamic world brand. All Arabs from around the Middle East unite in a similar manner (the everyday lifestyle adaptation to rituals). This unity creates a global brand forcing itself on the global audience. These greetings, given out to clients and businesses around the globe, are a simple form of communication. On one side, a certain company promotes itself (as noted above) on another side, it promotes the Islamic world, the religion, the people as one group, one complex identity, one brand.

This brand is currently evolving, integrating itself on a global, massive scale (Arabic typeface development is a simple example). On another hand, the global audience is more open to the Arabic language (with so many interested in learning it, and so many learning how to draw Arabic calligraphy) there seems to be surprising developments awaiting us in the years to come.

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Gabriel Ghali

Art Director, Blogger, Columnist, DJ

Blog: http://gghali.blogspot.com/

Twitter: @gabrielghali

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I want to thank Gaby for jump-starting this great collaboration and  his wonderful and insightful review of trends in Islamic art and the development of what is know as an “Islamic brand”, based on his many years of experience in branding and advertising in the middle east. Gaby has also provided the great gallery of cards, which we would like to contribute to as well. Just send your company’s corporate greeting card to contact [at] theidentitychef.com or add a link to it in the comment box.

Do not forget to subscribe to Gaby’s Blog and follow him on twitter for his amazing daily doses of positive vibes. While you are on Gaby’s blog download his Exotic Sensation’s Tracklist, which is simply divine.

Ramadan Moubarak My Dear Readers, I wish you Warmth, Empathy & Spiritual Uplift in this Holy Month.

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Bala Nom - Kaffi 3a Platinum.

While putting up this billboard costs a small fortune, Platinum, have not put much into the design and copy of this ad. And yet it is a cute example of Naive advertising, just as naive art is considered a great form of art. And as it is, I would not be surprised if the ad proved to be a money turner for the business.

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Today I got a very pleasant surprise in my inbox, which I wanted to share with all of you out there looking for a job in Social Media Marketing & Online Community Building in Lebanon. It’s Time to celebrate!

Social Media Marketing Job in Lebanon - AM Financials Flyer

Anyway below the job description for this job, and follow the link to apply:

+ Social Media Marketing Director

DUTIES/RESPONSIBILITIES:

  • Manage the corporate division social media strategy and execution.
  • Coordinate with internal team, to execute the strategy.
  • Create, facilitate, and participate effectively and authentically in key conversations about the company on blogs and other online social media channels.
  • Develop and execute a blogging communication strategy, including:
    • Become accessible to the blogging community
    • Manage responses to negative and positive feedback
    • Generate buzz and interest in various forms of digital media such as online videos, blog posts, news articles, images, and more
    • Monitor and analyze social media trends for company brand
    • Develop, execute and manage the online content to drive organic search engine ranking
    • Create and maintain visible Facebook, YouTube, Twitter, LinkedIn, Digg accounts and other social media profiles.
    • Report on the effectiveness of social site placement and conversations on the web.

QUALIFICATIONS:

  • Marketing experience in a direct-to-consumer organization
  • Social media experience Deep familiarity with social media, viral and word of mouth online marketing practices.
  • Excellent consulting, writing, editing, and communication skills, including an engaging written voice.
  • Experienced builder and executer of online social media strategies.
  • Experience moderating group discussions and managing community leaders.
  • Bachelors degree in Communications, PR, English, Marketing or other related field.
  • Excellent consulting, writing, editing, and communication skills, including an engaging written voice.

+ Social Media Marketing Director

DUTIES/RESPONSIBILITIES:

  • Manage the corporate division social media strategy and execution.
  • Coordinate with internal team, to execute the strategy.
  • Create, facilitate, and participate effectively and authentically in key conversations about the company on blogs and other online social media channels.
  • Develop and execute a blogging communication strategy, including:
    • Become accessible to the blogging community
    • Manage responses to negative and positive feedback
    • Generate buzz and interest in various forms of digital media such as online videos, blog posts, news articles, images, and more
    • Monitor and analyze social media trends for company brand
    • Develop, execute and manage the online content to drive organic search engine ranking
    • Create and maintain visible Facebook, YouTube, Twitter, LinkedIn, Digg accounts and other social media profiles.
    • Report on the effectiveness of social site placement and conversations on the web.

QUALIFICATIONS:

  • Marketing experience in a direct-to-consumer organization
  • Social media experience Deep familiarity with social media, viral and word of mouth online marketing practices.
  • Excellent consulting, writing, editing, and communication skills, including an engaging written voice.
  • Experienced builder and executer of online social media strategies.
  • Experience moderating group discussions and managing community leaders.
  • Bachelors degree in Communications, PR, English, Marketing or other related field.
  • Excellent consulting, writing, editing, and communication skills, including an engaging written voice.

+ Social Media Marketing Director

DUTIES/RESPONSIBILITIES:

  • Manage the corporate division social media strategy and execution.
  • Coordinate with internal team, to execute the strategy.
  • Create, facilitate, and participate effectively and authentically in key conversations about the company on blogs and other online social media channels.
  • Develop and execute a blogging communication strategy, including:
    • Become accessible to the blogging community
    • Manage responses to negative and positive feedback
    • Generate buzz and interest in various forms of digital media such as online videos, blog posts, news articles, images, and more
    • Monitor and analyze social media trends for company brand
    • Develop, execute and manage the online content to drive organic search engine ranking
    • Create and maintain visible Facebook, YouTube, Twitter, LinkedIn, Digg accounts and other social media profiles.
    • Report on the effectiveness of social site placement and conversations on the web.

QUALIFICATIONS:

  • Marketing experience in a direct-to-consumer organization
  • Social media experience Deep familiarity with social media, viral and word of mouth online marketing practices.
  • Excellent consulting, writing, editing, and communication skills, including an engaging written voice.
  • Experienced builder and executer of online social media strategies.
  • Experience moderating group discussions and managing community leaders.
  • Bachelors degree in Communications, PR, English, Marketing or other related field.
  • Excellent consulting, writing, editing, and communication skills, including an engaging written voice.

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