It is that time of the year when companies must decide on their end of the year gifts. Gifts which will enhance the company’s brand identity and stay a constant reminder to its receiver of the company’s message and generosity!
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First I saw the banners on the streets, then the Ad in Al Balad, and now today’s Waseet came in a plastic (!) bag with a bird and a bear…
So it is confirmed then, Waseet, the Arab Classifieds’s newspaper & webportal, is the latest to jump on the sustainability bandwagon. Waseet is pledging to plant a tree with the publishing of each issue, which is about two trees a week. Waseet’s ‘partner in crime’ is Akhdar Deyim who has had a lot of hype this year, as I have found out, receiving donations from BBAC, MTC & Casino du Liban, to name a few.
The copywriting of the ads is very successful and roughly translates to: “Our nature loves the mediator (which in arabic is ‘Waseet’), with every issue out a tree goes up.”
Tags: copywriting, corporate identity, corporate social responsibility, eco-friendly, ethics, green, sustainability
I am really glad to inform you about my first ever guest post over at Krikor.info , which a very interesting design & architecture blog.
The post is actually a follow up on the Ramadan Greeting cards post, as it is a selection of the Eid Al Fitr cards I have been collecting . Without further ado I will let you now go over and visit this post, but first I would like to once again thank Krikor for the invitation and more so for allowing me to do things at my own terms. But of course he will be all too humble about it and say that he is not CNN. 
Also do not forget to follow @krikor over at Twitter.
Tags: blogs, branding, corporate greeting cards, corporate identity, design, eid greeting cards, guest blogging, guest post, marketing, ramadan, twitter
Two very creative ads for Logomark I have found in PPB Magazine.
The second one is so amazing because it refers to the economic crisis in a very creative way.
When it comes to great Ideas we’re always on.
Are you working with the right company?
When you hit rocky times, look for a diamond in the rough.
Are you working with the right company?
Tags: advertising, branding, competitive differentiation, copywriting, corporate identity, marketing
We kept receiving these one week prior to Ramdan and all of last week. So I have selected the most interesting ideas and/or ones that really plugged into the corporate identity… here we go…
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- NBK Ramdan Greeting card
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- Natural Care
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- Graffiti Marketing
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- Nortel
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- Basics
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- FedEx Kinko’s
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- Aramex Ramadan Card
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- Aramex Ramdan Imsakiya
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- Jida Design Studio
NBK card is the most appealing to me becuase they have incorporated the camel from their logo into the card putting it to live. Aramex’s idea to offer an imsakiya ( which you can choose depending on your region) is also a great way to show empathy and improve corporate persona perception.
Only three weeks to go till the EID greeting cards start pumping in:)
Have you received any interesting cards?
Tags: business, corporate identity, corporate messages, greeting cards, imsakiya, marketing, middle east, ramadan
