The Identity Chef » corporate advertising http://theidentitychef.com Real and virtual flavors streaming from Beirut, Lebanon Fri, 15 Jul 2011 07:34:52 +0000 en hourly 1 http://wordpress.org/?v=3.3.1 HSBC Printed Ads Second installment. The challenges of a multinational business. http://theidentitychef.com/2009/12/15/hsbc-printed-ads-second-installment-the-challenges-of-a-multinational-business/ http://theidentitychef.com/2009/12/15/hsbc-printed-ads-second-installment-the-challenges-of-a-multinational-business/#comments Tue, 15 Dec 2009 17:14:50 +0000 Darine Sabbagh http://identitychef.wordpress.com/?p=946

HSBC world's local bank business adHSBC world's local bank business ad

Check out the previous installment where HSBC addresses the traveler in you.

]]> http://theidentitychef.com/2009/12/15/hsbc-printed-ads-second-installment-the-challenges-of-a-multinational-business/feed/ 0 New HSBC Printed Ads – An appeal to the universal human experience http://theidentitychef.com/2009/12/04/new-hsbc-printed-ads-an-appeal-to-the-universal-human-experience/ http://theidentitychef.com/2009/12/04/new-hsbc-printed-ads-an-appeal-to-the-universal-human-experience/#comments Fri, 04 Dec 2009 08:15:22 +0000 Darine Sabbagh http://identitychef.wordpress.com/?p=900

Last week, when we were in Jordan, my prince charming  and I had a whole 15 minutes prowling around the hotel room and shoving out camera and mobile chargers into all the three-wholes sockets with hope of energizing our appliances. And hasn’t every traveler gone through that?

And that stretch to the inner ‘aha moment’, that establishes a positive interaction and sentiment is what makes this ad simply genius!

HSBC think local act global ad electrical switches hsbc the world's local bank advertisement sockets

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