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Rak Bank Social Media Twitter Campaign for Insurance

There is nothing out of the usual in this campaign and yet This campaign provides a good quality step up from the regular wishy-washy stale sweepstakes.

What is good about this campaign:

- It puts Rak Bank’s new product at the center of the promotion, by giving people a packaged message  to tweet. The message is short and concise.

- Does not force you to follow or like anyone.

- Message provided is impartial and hence does not in any way affect credibility of the tweeter.

- It is extremely simple for users to execute and only involves one step.

- It provides transparency by showing all the rules, number of prizes, campaign duration, method of selecting winners…

- It costs Rak Bank close to nothing and would be extremely easy to monitor.

- It is less of a bribery model (cheap sweepstakes) and more of a reward for promotion model.


Keep following @rakbanklive  on twitter to see their other ways of interacting with the audience.

P.S. I am lately resorting to short posts, as opposed to not writing at all.

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Lately I am going to so many events , most are tech or social media related, but … well… a lot of the time… the digital me feels at unease and disappointed, unable to share the event with the world or growing a grudge against the organizers, so I decided to write this simple guide declaring openly to all event organizers that anything less would be a disappointment, and ,well if they do the things I mentioned, they will make the online community more involved in their events and expand their reach and visibility. Don’t they all want that?

Ah well, as my main objective is self centered I mainly focused in things that need to be going during and after the event. (Plus most of them score well on before event stuff after I corner them with my questions in emails) .

1. # – Have a HASHTAG!

This is an out most basic, but then again most event organizers forget to make it short enough, announce it publicly more than once and most importantly forget to register it at a hashtag repository like twubs or  wthashtag,  so most of the time I am livetweeting from an event my followers start asking me “what is this and that #xyz … any links…  ?”

2. Official LiveTweeting

That brings us naturally to livetweeting. I have already talked about the importance of livetweeting here but i just wanted to emphasize that event organizers need to keep on livetweeting from the official event account to update people at the event on what is happening, remind who the speakers are and what their handles are, tell them where the live feeds are (doesn’t hurt to do all that in parallel on linked in and facebook as well) … AND if you are an event sponsor, especially at an event centered around social media, especially if your produce is focused around social media, big thumbs down to you if you are not tweeting about the event and not quoting your guest speaker. Yes @zawya I am talking about you and your zero tweets at MediaMeForum and your replying only two days later to my tweets. Which brings me to my next point.

3. Answer & Engage Tweets

For starters, there is no fun for a hashtag without a livescreen. At MediaMEForm the guys did a great job of livetweeting what was happening, BUT [yes it is a big but] they completely dismissed the twitter community. The twitter Screen was live only during the panels and it was put in a place where no speaker can see what we were talking about, and even the moderator did not address any questions from the tweets, nor did their official twitter channel. Unlike ArabNET, where there were ginormous screens dedicated to tweets and speakers paying full attention to what was happening with one speaker undressing to get a wave of tweets. Still , I think the impact will be even more augmented if you have a dedicated moderator to pick at least two questions from the twittersphere for each panel/speaker and ask them at the event. Honestly speaking, the questions are more pungent, very well formulated and more daring and provoking more mindful discussions, isn’t that what you want? Aren’t your events targeted at identifying the trends of the future?

4. Live Ustream

I was on the peak of bliss drinking my Pepsi, eating popcorn in my PJs watching the pitches at Yallastartup weekend day 1 and working on the other laptop in parallel… but then, lo and behold once the pitches ended and we started getting some cool behind the curtains views of the audience, their feedback and interactions, seeing familiar faces….. THEN the stream turned off and a vigilant message told me that the stream will only resume after one day to show the final pitches and that all in between will not be documented… I felt that that was plain mean… YallaStartup weekend is a sort of non-commercial example.

So all of you event organizers will be saying :”why should we put the stuff live for free, when people pay to attend?”

And I’ll tell you. one has nothing to do with the other.

Most of us attend the events for the networking and has nothing to do with the panels and the speakers, who by the way we realize travel from one event to the other with similar presentations, who most of the time blog a lot and more in depth about the subject, or write whole books on the matter… So you putting up a live stream doesn not diminish your financial gain, which BTW you have reaped in full from teh event sponsors and paying attendees. So you may as well give the sponsor’s their money’s worth and help promote their brands and spread their messages and you event’s messages (while your at it) to even more people. People, who by the way are highly targeted individuals, who simply could not catch a flight, or whose bosses came to the event but left them at the office, or teh bosses who sent employees there and want to make sure that they sent them to an interesting event… People who would love to come to the event next year. People who would tweet about the event and talk and talk about it…

It was so amazing to watch the few panels I have missed (due to my weird trip schedule) at Media ME Forum on their UStream account and the quality of the videos/voice/ the nice music they put when nothing was happening – really professional! And ArabNet, they really understood that if they just empower the social media addicts, their event will be promoted across the roof and that’s what happened.

4.PHOTOS

We live in the now and like to see photos now, and share them and comment on them – ALL NOW! So do not make us wait two days for your flickr or facebook gallery upload. You can set up something extremely simple on site, like that photo booth Arabnet had (could not find link), that immediately sent all photos to their flickr account. Also make sure if you have something like that up & running, promote it well before and during the event.

You have a lot of room to be creative here and there are more wonderful ideas out there to engage people in crowdsourced photography at your event.

5. Icing on the Cake – Netvibes

So you do all of the stuff I mentioned above and integrate all of them into one awesome netvibes page that people courting your event could easily follow.  This is one of the more magical tools out there and one I really, really adore to look at when it comes to events I am not at and ones I am at (if they have one that is). For instance check the cool netvibes page SpotOnPR does annually for Gitex and while you are at it, check Spot On PR’s Netvibe’s page. Don’t you see how that will help your event to become more sharable and viral?

6. Social booklets

You lovely event organizers always give us those nice and creative booklets with all the info about the speakers, but why oh why don’t you mention the speakers’/moderators’ twitter handles, websites, blogs next to their names, so we can connect to them, address our questions to them, or just plain stalk them? and while you’re at it, dedicate a page at the beginning providing us with the event hashtag, livestream, netvibes page… et all

7. PLUGSSSSS

I always email event organizers about plugs, they always feel so happy when i tell them i am planning to bring my laptop to livetweet and welcome the thought and assure me WIFI and electricity plugs are available, but up till now, none of them have delivered on that. Do you expect our battery lives to be infinite? Do you expect us to have spare batteries for our iPhones? We want to enjoy the event all of its durations while checking on work email and tweeting or life-blogging YOUR event. Plain and simple, there should be a dedicated plug at least for every four attendees… Not that I mind making eyes to the camera guy to co-share his plug and carrying around at all times a multi-plug adapter, or stealing power for my mobile from a fellow attendees dying laptop…

8. GOOD WIFI

This probably should’ve been at the top of the list, but I consider it a basic and only as I reread the whole thing I decided to highlight it, just in case….

9.Screen & Screen Brightness

Also a little after thought: try to have several screens at the event and make sure that their brightness is optimal, so we are able to take good cellphone pics no matter how far from the stage we are without stealing your speaker’s valuable “top secrets”.

After Event Tips

  • Encourage us to send feedback
  • Send us all the lovely links for the photos, social pages, videos, slides … post event stats, news clippings about the event
  • It is also lovely to receive some post event answers to questions that were asked during teh forum but did not have enough time to be answered properly or the material/numbers was not at hand.
  • Send us an industry newsletter (yeah i do not mind up being automatically signed up for that)
  • Ask us what do we want to see at your next event
  • Continue Tweeting, Updating the Facebook/linked in page of the event and engaging all who were at the event

Next month, I am planning on attending the 1st Arab Social Media Forum, which the organizers are promising to be a wholesomely dedicated event to all social media aspects… so…. Guys, I am really hoping on seeing all that stuff there [wink, wink]!

Have I left anything out? What is it that you found missing at the last event you have attended?

*Update 1: Forgot to tell you how at Microsoft Open Door Event this year there were special giveaways prepared for tweeters. Small giveaway, but nonetheless, it was pretty sweet.

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This is the perfect timing for the campaign as expats are returning to Lebanon for the summer and touring around it, sadly leaving more than just their footsteps in the sand.

The concept may be a bit Deja Vu and yet it does not miss the point, still instantaneously projecting the message and (hopefully) embedding it into your consciousness.

You know that I am a big sucker for this type of social and environmental ads and I am loving that this is being done to preserve Lebanon. Luckily enough, I got lost on the road ( still getting used to the trek from new place so this is happening often) and saw this great ad on a unipole but could not snap it. Then, as the all knowing google did not have it in its digital reign, I emailed the Ministry of Environment and the UNDP and both responded and were very helpful. Big Thanks for that.

A special thanks to MS. Rola Khazen, Senior Marketing Advisor at UNDP for providing the images and giving me the below background stats regarding the campaign.

  • The campaign was launched by the Minister of environment on June 4,2010, in the press syndicate. Ragheb Alameh was present because he is a goodwill ambassador. In addition to all the press.
  • The campaign consisted of TV and radio spots, 5 bus wraps, Digital panels of Pikasso, magazines and dailies as well a unipole on the airport highway.
  • The campaign will last as long as the media place it because  they are free of charge and it is up to the media to decide how much they put it depending on their availability.

NOW I am hoping for:

- more action driven campaigns in the future, from corporate entities.

- more exposure for such campaigns online ( as you can see above no online digital agencies were involved in the campaign)

- the ads will appear throughout Beirut and Lebanon, not just at the edge of the city

- Tweet me if you spot the add somewhere else, I only saw it that one time when I got lost on the old airport road, and today in Executive Magazine

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Firstly, Happy New Year my Dear Readers. I have been submerging myself in work, but do not fret, amazing material is coming up on this blog, as well as a possible move and re-decoration :) The year ahead is full of surprises.
As usual I am VERY lucky to receive very devoted, much more experienced guest experts. In fact, my dear Khaled, was dedicated enough to write this post on his blackberry, within the same day! So, before I leave you with this post, I would like to thank him for enlightening me on there being more to number 5 that Chanel, and drop a spoiler: Khaled will be contributing 4 more posts to this blog on amazing subjects, imparting his priceless experiences in Advertisement, Communication and Personal Branding! So Read on and stay tuned!

Seek First to Understand, Then to be Understood. If you read/follow the work of Stephen R. Covey, then you have already recognized this as Habit Number 5 from the 7 Habits of Highly Effective People. If you don’t, then there’s a chance that this phrase may come off as sort of a cliche. Let’s explore how essential this practice is in effective communication: Understanding your respondent; Seeking to gather as much information as possible before you respond. As simple as it may it sound, I still find it the number one challenge in business and personal communications: the ability to put yourself in the other person s shoes (metaphorically, that is). The analogy I will present next is my aim at materializing this practice (seeking first to understand) and clarifying it.


I’ve developed a useful habit while driving over the past few years. I find this new habit particularly helpful considering the strict driving laws in the State of Arizona. Recently I’ve started applying the learning from this driving habit to everyday communications, and the results: fascinating.

The Habit: As I drive I always look beyond the driver ahead of me. I focus more on the cars in front of him/her rather than on this driver s behavior. This usually improves my reaction time and helps me better understand the driving dynamic.

The application: How does this help communication? Simple: imagine a normal conversation as a driving experience. You steer the conversation as you would drive your car: to get to places/destinations. Now imagine yourself as driver A. Imagine the person you are talking to as driver B (the car right in front of you on the freeway). And imagine all other concerned individuals to be drivers C,D,E all driving in front of Driver B.

As driver A, you are less prone to colliding with driver B when you understand how driver B is reacting/interacting with drivers C,D,E If you notice driver C coming to a sudden stop, you will focus more on slowing down BEFORE reacting to driver B s sudden stop.

Now apply that same logic to a human interaction: In order to better interact with someone, you need to first know why they behave as they do, how are they reacting to their surroundings, what drives/motivates them. These are the things you need to understand first, BEFORE attempting to put your points across.

Several years back, I applied habit number five with a client and it resulted in a successful communication flow. I was handling an account with a client who was continously angry, and hence agressive in their approach to matters at hand. A few months of having to deal with this, I found out 2 facts that shifted my paradigm:

1-The client was in fact a working mother, who due to the excessive amount of business trips was experiencing frustration and disconnect with her 2 year old daughter.

2-I stumbled upon a survey result that said ‘Working women, are the employees with the highest amount of stress levels’

Knowing these 2 facts made for a much smoother approach to my angry client. I understood the nature of her behavior was in no way related to the quality of work or the people that are delivering it.

In conclusion, Habit number 5 (Seeking first to understand, then to be understood) can be put to use by understanding that: the best relationship you (driver A) can have with someone else (driver B) is to understand how they are acting in response to other individuals (drivers C,D,E ).

BIO: Khaled Itani is an ex-AdMan with an MBA in Marketing from the American University of Beirut. With years of Advertising/Communications experience from Grey Beirut and JWT, Khaled is currently a Client Services Manager for a leading North American e-Commerce firm.

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Eid Al Adha, in unfortunately one of the feasts disregarded by a lot of corporate marketers, in their communication strategies. Nevertheless, if you do concentrate on it your PR you will receive larger exposure and sentiment for that same reason.

This time around, unlike Fitr and Ramadan, the collection of cards is small but elegant.

Brand Embassadors Corporate Adha Card

Corporate Adha Card

Corporate Adha Card

Corporate Adha Card

Corporate Adha Card

Corporate Adha Card

Corporate Adha Card

Corporate Adha Card

Corporate Adha Card

Corporate Adha Card

I don’t know if you have noticed, but Blue is always the prevalent color in corporate communication. Of course, partially that is due to the fact that many companies’ corporate identities are blue.  But i believe there is also a psychological reason for that.

If you have received any other greeting cards, please forward them to me.

A Belated Happy Adha to all my Readers!

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