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Have you seen these banners on the streets or maybe received an emailer? Take a closer look…
C&E is made up of all dried up branches & AUCE of thriving greenery. What’s your automatic association? C&E is crap! No?
Now read the tagline ” Ism Jadid Li Madin 3arik” ( Which is liberally translated to : ‘New name to a legendary past’). Don’t you see a contradiction?
How can a some feeble shriveling tree branches represent a glorious past?
Besides knowledge is supposed to be a well rooted mighty tree and now a collection of green bushes, don’t you think?
Someone really went out their way to make AUCE look bad!
Do you know of any other re-branding campaign disasters?