campaign

Have you seen these banners on the streets or maybe received an emailer? Take a closer look…

C&E is made up of all dried up branches & AUCE of thriving greenery. What’s your automatic association? C&E is crap! No?

Now read the tagline ” Ism Jadid Li Madin 3arik” ( Which is liberally translated to : ‘New name to a legendary past’).  Don’t you see a contradiction?

How can a some feeble shriveling tree branches represent a glorious past?

Besides knowledge is supposed to be a well rooted mighty tree and now a collection of green bushes, don’t you think?

Someone really went out their way to make AUCE look bad!

Do you know of any other re-branding campaign disasters?