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I found this little beauty in last month’s Executive Magazine. I am half certain that I have seen this concept before in some design handbook, but one must admit its interactive and very effective!

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After you take off the business card you, the message reads:

“If not you can remain in a business of wasted opportunities where clients complain which will lead to your employees resigning. You won’t get any bonuses. You wide will stop hosting dinner parties. You will sell the Chalet, the sports car and the golf kit. then before you know it your family will be living on discount coupons.

The only thing that I don’t like is that it does not convey the fact that Terra Biz is part of Terra Net and the services they offer are internet related.

If you’ve seen any of its predecessors , tell me!

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I’ve been meaning to write this post for a while now, but was always afraid to approach it, or undermine the importance of the subject matter. Because it is a story that personally touched me & encourages me to push myself every day…

In her last month in the company Angi had an extra beat to her step, a glamorous shine in her eyes and was always accompanied by a very trendy white clutch bag. Only at the farewell party, did I find out that this is what she was planning to do in the future – her own brand of hand bags, purses and clutches…. I instantly had a million questions and incessantly bullied her into answering them & showing me more….

The Dream

“I always had it my head that I want to do something, my own thing, so that people will know this is Angi“*, Angi told me. But when there is a flood of Graphic designers with raging price wars, Angi though to herself : “What does a girl want? What can’t she do without?“.

The unique business model

Having previous experience with leather business gift items, certainly helped. But please do not understand the challenges of finding perfect quality execution, raw material suppliers and building a satisfactory business model. All of which Angi has achieved through sweat and blood slash careering between her office job and her entrepreneurial dream.

She focused on selling through various exhibitions, getting the word out through Facebook, and certainly satisfied customers. She told me that a whole chain of recurring clients can sometimes build up through one random purchase: “A guy buys a bag for his girlfriend, then his mother, then his friend wants to buy for his fiance… and now you have a group of loyal clients.”

And her business-model has a lot of integrity too. “I do not pitch up my prices like many retailers do, it simply doesn’t work for me, my prices are fixed and I can not bargain a lot with my clients, but at the end, I would never allow myself to price a handbag over what I, as a young girl, would afford to pay for one…It is not fair  it is not right…”. Angi told me that on average all  her handbags are between 30-65 USD, which is a premium bargain, since they are hand made in Lebanon using the best materials and accessories.

Going an extra mile is also normal for Angi, she accepts orders via telephone and can even design custom models upon request. Moreover, she is ready to deliver anywhere within Lebanon, and she even does it in person most of the time.

Angi Barakat Biel Invitation

The Future

Besides being in every major exhibition on the Lebanese terrain, Angi is now planning to open her own store really soon, and is also working hard on launching her own website. And she is happy with what she has achieved so far – ” The good thing is that people are starting to know Angi as a brand.”

 

So even if you are not in need of a handbag drop by the Mother & Baby exhibition @ Biel to meet this extraordinarily inspiring girl, who has such amazing energy. Maybe it will rub off on you, as it did on me :) And remember if you think hard enough about it and work enough your dreams will come true too.

 

 

 

Do you know any other successful young entrepreneurs?

*All quotes in this post are liberal and not literal

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We kept receiving these one week prior to Ramdan and all of last week. So I have selected the most interesting ideas and/or ones that really plugged into the corporate identity… here we go…

 

 

 

NBK card is the most appealing to me becuase they have incorporated the camel from their logo into the card putting it to live. Aramex’s idea to offer an imsakiya ( which you can choose depending on your region) is also a great way to show empathy and improve corporate persona perception.

 

Only three weeks to go till the EID greeting cards start pumping in:)

 

Have you received any interesting cards?

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I got this quaint flyer in my inbox today. And the words “first eco-friendly nursery’ struck a cord with me. Just a couple of days ago I was saying in my interview how surprised we were the eco-trend was catching on so fast in Lebanon. First the eco-totes in Supermarkets ( which without the necessary education are still considered as spacey bags, but this is another subject), then the banks, and somewhere in the middle our company’s motto…

And there you have it another addition to the eco-minded businesses.

AppleDaysFlyer

 From their website:

Some of our eco-healthy services include:
• We use different natural air refreshers throughout the day depending on the activity. Lemon in the morning for energizing the students, lavender at nap time and much more.
• We use biodegradable, non-toxic cleaning products. Ecocover all-purpose cleaner for tables, toys, floors, toilet, & sinks
• We do not have carpets for allergy-inducing reasons.
• We use non-toxic art material.
• We do not believe in Microwaves.
• We recycle paper/card board and also glass, plastics and metal. The containers are provided for us from the recycling department of Sukleen.
• We only serve healthy food (high fiber is our magic health word). We have some organic food at least once or twice per week. .
• We have a No shoe –policy (no shoes are allowed in the classrooms where children sleep and play) but are allowed in the playground. 
• We have AC’s and air purifiers for breathing clean air throughout the day.
• Only clean mineral water used for drinking and cooking.
• Appropriate music chosen for different activities and we will also be inviting volunteers to play an instrument for the children while playing (guitar, flute, recorder etc.) .
• Stainless steel pots and pans for cooking (no plastic polymers (Tefal) and no aluminum)
• 10 minutes Yoga for kids every morning
 
 If you read through, sure some of the things do link to an eco-friendly policy, but others ( such as the 10 mins of Yoga), do more with child health and other issues rather than the eco aspect of it. And no mentioning of environmental awareness lessons for the kids.

Still feels good to know that companies in Lebanon realize the impact of being greener on their reputation. And the added value is ( i hope) the kids will learn by example.

Take a closer look at the website

http://www.appledaysnursery.com/ecohealthy.html

 

P.S. Why not invest in better photography? Image is the better part of PR isn’t it?

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layalisoulelatik

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I intend to make these vacancy ads which I receive into my inbox an integral part of my blog.  And that is because I know first hand that a good lead to a job can be found anywhere. Good Luck all Job seekers.

Jobs in Lebanon

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