branding

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Eid Al Adha, in unfortunately one of the feasts disregarded by a lot of corporate marketers, in their communication strategies. Nevertheless, if you do concentrate on it your PR you will receive larger exposure and sentiment for that same reason.

This time around, unlike Fitr and Ramadan, the collection of cards is small but elegant.

Brand Embassadors Corporate Adha Card

Corporate Adha Card

Corporate Adha Card

Corporate Adha Card

Corporate Adha Card

Corporate Adha Card

Corporate Adha Card

Corporate Adha Card

Corporate Adha Card

Corporate Adha Card

I don’t know if you have noticed, but Blue is always the prevalent color in corporate communication. Of course, partially that is due to the fact that many companies’ corporate identities are blue.  But i believe there is also a psychological reason for that.

If you have received any other greeting cards, please forward them to me.

A Belated Happy Adha to all my Readers!

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Mastercard installation ad in istambul airport

This goes to show that even if you work in marketing, even if you are remotely involved in any of its functions, your mind gets rewired. And now you are always on the lookout for how others are grasping their branding opportunities. At around 6 in the morning, after a 3 hour flight to Istanbul, while my prince charming was simply looking for our bag, which would later turn out to be lost somewhere in the hidden dungeons of Turkish Airlines’ storage facilities…I was thinking of how to get a good snap of this installation to put on my back then non-existent blog…And now that i’m frantically jamming that same suitcase for an impeding trip to Jordan, I thought I’d break my silence and, hopefully, entertain you. :)

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*Male readers,  passionless for shoes, do comment about subjects that move you & I’ll try my best to find a guest blogger on that matter… but take a peak I believe you’ll still be interested…

bianco

Remind me to someday show you a photo of my [our, technically, but over 75% of the closet and the floor and the boxes over the closet... belong to me] shoe closet! In the last two weeks I became the proud owner of not one, not two, but FOUR pairs (!!!) bianco shoes and two clutch bags… And I must say in my defense that, usually, I shop in moderation (one pair every 2-3 months) but massive amounts of sales and good shoes put together are just like absinthe to me!

So anyway I decided to check out what this brand is made of marketing wise, because usually it is hard to find clever shoe advertising, and ,my oh my, I was up for a treat! I’ll let the gallery and movie speak for themselves now!





Another thing I loved is the bianco shoes contest that has the ultimate shoe lover’s dream prize : ALL THE SHOES YOU CAN CARRY OUT F THE STORE! The contest asks participants to submit their feet’s photos! And there are a lot of interesting entries you should check out! The contest closes in end November so await an update!

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You can buy bianco shoes in Lebanon in Sports et Loisir and  Dunes Verdun. If you know other places please share.

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marcelline5o12

Kept wondering about the origin of this creative e-mailer, then I saw the Billboards and my curiosity was spurred even further. The answer was simple the Dbayeh* Marcellina is a franchise to a successful Australian chain. Anyway, if you happen to be in the area print out the above voucher for a free desert (up till November 09) and share your impressions.

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 I praise the internet Gods for this  age that we live in! An age  in which one can extend a call-out to anyone and be answered. Remember I sent out an inquiry to Cedar’s Premium regarding their Kazouza drink? … Well graciously, Mr. Joseph Najm , the AGM Cedar’s Premium SAL, has been very helpful in giving me full disclosure & replying to my nosy questions throughout a series of emails. And not only is the Kazouza mystery uncovered,  but I have also been able to get a sneak preview of his company’s plans for the future and the overall brand philosophy.

 Turns out the are 3 more elusive flavors, which we haven’t stumbled upon yet, totaling to a magical octagon: orange, lemon ice, pink lemonade, watermelon, strawberry melon, grenadine lime, tamarind and berry mix. And Mr. Najm says that the drink can be found in many supermarkets and minimarkets, however it will be a while before it will be distributed to all shops. So you’d better watch out, and inform me of locations of sightings :)

 As we all were guessing, the product’s mission is to take us back in time with a twist, “ Kazouza 1941 is the nostalgic, yet renewed,  Lebanese product/brand with varied and innovative flavors and a unique bottle shape differentiating it from available products in the market. It was decided to name the brand Kazouza 1941 to be true to our positioning of an authentic Lebanese product.” But what we did not know was the source of the magic numbers 1941, but be clueless no longer as Joseph explains, “1941 was the year “Kazouza” product was launched under the “Najem” brand; it was the first bottled soft drink in Lebanon, as the Sprite or 7Up lemon lime today.  And Cedar’s Premium is a new company owned by the descendants of Najem in 1941.”

 And with an eye on the future and a proud smirk on his face ( I can only presume that this is what was taking place behind his laptop’s screen), Joseph leaves us expecting more by adding, “Cedar’s Premium will launch in the near future other typical Lebanese products/brands such as but not limited to Jalloul which will have a different target segment and packaging.”

 

I think it is a beautiful story of rebirth of a family business, especially that I am a sucker for all nostalgic products. And I would once again like to thank Mr. Joseph Najm, for the attention he has given me, by taking his time away from strategic planning and marketing to satisfy a blogger’s curiosity.

 

P.S. I know I have been a bad blogger lately, as I am being drawn back to my work routine and the tasks are building up.

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It is that time of the year when companies must decide on their end of the year gifts. Gifts which will enhance the company’s brand identity and stay a constant reminder to its receiver of the company’s message and generosity!

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I am really glad to inform you about my first ever guest post over at Krikor.info , which a very interesting design & architecture blog.

The post is actually a follow up on the Ramadan Greeting cards post, as it is a selection of the Eid Al Fitr cards I have been collecting .  Without further ado I will let you now go over and visit this post, but first I would like to once again thank Krikor for the invitation and more so for allowing me to do things at my own terms. But of course he will be all too humble about it and say that he is not CNN. :)

Also do not forget to follow @krikor over at Twitter.

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Two very creative ads for Logomark I have found in PPB Magazine.

The second one is so amazing because it refers to the economic crisis in a very creative way.

 

Untitled-5 copy

When it comes to great Ideas we’re always on.

Are you working with the right company?

Logomark Diamond

When you hit rocky times, look for a diamond in the rough.

Are you working with the right company?

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LGU Octoberfest

Brilliant idea on LGU’s part, enhancing its German identity with the most renowned German festival! But should German education be associated with booze?

 

Tell me about it if you do go!

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