brand equity

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Matrah ma Btertah Rtah

Almahhal Al Mnih - Mahal Ma btestrih - Click to view full size

Jamal Trust Bank  Billboard - Hasab el Souk Betsouk

Hasab el Souk Betsouk - Click to view full image

Last year Jamal Trust Bank launched  endearing visuals to promote their personal loans, and well this year I feel they have outdone themselves, as they created ads that really grab your attention, and for me present great visual remixes of street art and”street culture heritage” that really etch the brand into your brain and make you associate these common place objects, when you see them “off-bilboard” with the brand’s message, which is something every brand dreams of. My favorite, is their interpretation of ”back of the truck advertising” , now every time I see a truck with these funny phrases they have, I think about JTB. And the copywriting is such a good play on words, don’t you think?

 

More of these lovelies on Tarek’s blog.

 

* I could not capture the whole series and they have not updated their website yet, so if you can acquire them and link them to me I would gladly have the whole collection.

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Despite the stupendously negative reaction of the online community to the demeaning Mon Bijou Mon Droit Ads, I have spotted these once again on Big Banners all around town.

This time around it seems that Moukarzel have a brand champion in the form of some starlet, livid on capitalizing on the huge wedding wave in Lebanon.

This is what happens when brands do not study the return and feedback on previous campaigns and bastion themselves within the walls of their own ignorance – Sad but True.

Moukarzel’s Competitor’s take notes and rejoice while they are stuck in Marketing 1.0.

Mon Bijou Mon Droit strike 2

Some Links from Bloggers regarding the first wave of this Campaign:

- Cafe Thawra

- @Naloves on twitter and on her blog

- Beirut NTSC

- Maya’s Amalgam

(if you have written an opinion about this campaign, please let me know so I can link back to it)

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