billboards

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One of my favorite billboards this summer

July 14, 2011 in Corporate marketing by Darine Sabbagh | No comments

Bonjus Popsicle ad billboard- Click to zoom in

This series by Bonjus really relates to the senses, with the great slice representations my mouth waters every time I see them. Undoubtedly they are one of my favorite ads of the summer.

Tags: ads, advertisement, beirut, billboards, Corporate marketing, ice cream, lebanon, outdoor ads, popscicle

JTB transforms Lebanese Streets and roads into Brand Social Objects

July 13, 2011 in Corporate marketing by Darine Sabbagh | 1 comment

Almahhal Al Mnih - Mahal Ma btestrih - Click to view full size

Hasab el Souk Betsouk - Click to view full image

Last year Jamal Trust Bank launched endearing visuals to promote their personal loans, and well this year I feel they have outdone themselves, as they created ads that really grab your attention, and for me present great visual remixes of street art and”street culture heritage” that really etch the brand into your brain and make you associate these common place objects, when you see them “off-bilboard” with the brand’s message, which is something every brand dreams of. My favorite, is their interpretation of ”back of the truck advertising” , now every time I see a truck with these funny phrases they have, I think about JTB. And the copywriting is such a good play on words, don’t you think?

More of these lovelies on Tarek’s blog.

* I could not capture the whole series and they have not updated their website yet, so if you can acquire them and link them to me I would gladly have the whole collection.

Tags: advertising, bank advertising, beirut, billboards, brand equity, branding, brqand reach, calligraphy, cult objects, financial marketing, grafitti, Jamal trust bank, lebanese banks, lebanon, outdoors ads, persona marketing, personal loans, social objects, writings on the wall

This is a teaser campaign! {Updated}

May 20, 2011 in Begginer SM Tips, Corporate marketing, Lebanon - Business by Darine Sabbagh | 6 comments

I like it when brands are upfront and honest, it is sort of refreshing don’t you think?

The only brand that comes to mind which has purple in its corporate identity is Cadbury so they are number one on my suspect list. Who is on yours?

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UPDATE:

Tthe campaign turned out to be a campaign by VOLVO for their Leasing Campaign

The extremely weird thing about the campaign is their unbelievably primitive use of the Facebook Page created.

I’d rather they just used facebook ads for the Volvo from the start rather than waste money to direct people to a non-engaging brochure publishing page.