Bonjus Popsicle ad billboard- Click to zoom in
This series by Bonjus really relates to the senses, with the great slice representations my mouth waters every time I see them. Undoubtedly they are one of my favorite ads of the summer.
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Tags: ads, advertisement, beirut, billboards, Corporate marketing, ice cream, lebanon, outdoor ads, popscicle
Almahhal Al Mnih - Mahal Ma btestrih - Click to view full size
Hasab el Souk Betsouk - Click to view full image
Last year Jamal Trust Bank launched endearing visuals to promote their personal loans, and well this year I feel they have outdone themselves, as they created ads that really grab your attention, and for me present great visual remixes of street art and”street culture heritage” that really etch the brand into your brain and make you associate these common place objects, when you see them “off-bilboard” with the brand’s message, which is something every brand dreams of. My favorite, is their interpretation of ”back of the truck advertising” , now every time I see a truck with these funny phrases they have, I think about JTB. And the copywriting is such a good play on words, don’t you think?
More of these lovelies on Tarek’s blog.
* I could not capture the whole series and they have not updated their website yet, so if you can acquire them and link them to me I would gladly have the whole collection.
Tags: advertising, bank advertising, beirut, billboards, brand equity, branding, brqand reach, calligraphy, cult objects, financial marketing, grafitti, Jamal trust bank, lebanese banks, lebanon, outdoors ads, persona marketing, personal loans, social objects, writings on the wall
A lot of my stress in Lebanon is related to the plight of recklessness that we witness on our roads be it from pedestrians or from drivers. The Lebanese roads mayhem, can only be more favorable that the driving habits in Egypt, which is known to be utterly ‘kamikazeh’ reckless.
And though I may be late to comment, I am utterly in love with this new project on LBCI, Cheyef 7alak to document this sad state on Lebanese roads and highways an show the mischievous what it really looks like. Citizens are also encouraged to sumbit their own witness stories, photos and videos on the website, youtube channel, facebook and twitter.
Check out below my favorite episode of the series that showcases why it is “stupid” to use a pedestrian bridge and what a pedestrian bride is “actually made for”.
Great work Impact BBDO and LBCI this is a great awareness campaign, and the digital integration of the campaign is also good.
Tags: advocacy, beirut, cheyef7alak, crossing the street, driving regulations, impact bbdo, LBCI, lebanese drivers, lebanon, pedestrian bridges, pedestrians, public awareness, reckless driving, traffic
My little sister was so joyous that James Blunt was coming to Lebanon, to be fair she’s happy when any artists comes to Lebanon even when she does not get to go to the concert. She went to her first ever live performance last month when Shakira was here. I asked her if she saw her from the place they were at , she said when she zoomed in with her camera into the stage she was able to catch a glimpse. Then I asked her if she knew that would happen and that she needed to stand in a crowd of screaming people for hours would she still have went, she said DEFINITELY.
So now, as you may have guessed she’s going to the James Blunt Concert on Monday and she’s really excited! She’s counting down the days and today she drew the artwork above to show her excitement and support Tamanna (I think the guy with the glasses is supposed to be James Blunt) .
As you may know, what is amazing about this concert is that it is organized to fulfill a child’s wish, and all the proceeds from the international signer’s concert are also going in support of many other wishes for children with terminal illnesses and improving their quality of life. So all of this is a fantastic international collaboration between Tamanna and James Blunt that enables everyone to help and support either through ticket sales, awareness raising, or simply wearing a white T-shirt.
You can also help by:
-Donating on the Tamanna website.
- Like and share Tamanna’s facebook page
- Follow & RT @TamannaLeb
- Raise Awareness about the NGO within your social network.
Also Check out Mohammad Hijazi’s and Marie Nakhleh’s posts about Tamanna.
Tags: artwork, beirut, charity, children, csr, events, fundraising, james blunt, lebanon, NGO, social media, tamanna, wishes
Well it seems someone got the cue from the president and decided to have a fan-raising campaign of his own.
In general, I always felt that political parties in Lebanon are always ready to try out new technologies,they were the first to have community portals, news portals and forums, and it seems that now they are even more actively embracing new media. Be ware!
Tags: beirut, digital strategy, facebook advertising, facebook fan pages, hariri, lebanon, lebanon politics, media planning, online marketing
Last week I gave two lectures at the Amercian University of Beirut as part of the AUB Online Collaborative #SM101 Series.
In the first I spoke briefly about how Social Media should be approached and some do’s and don’ts expressed by case studies from the Middle East. The below slides cover glibly what we talked about (hopefully I can post a video of it soon). The lovely Brooke Anderson from the Daily Star wrote an insightful overview of the lecture here.
If you are interested in the subject of setting up a Social Media Strategy you will be also interested with the interview I did over at GIGALB with Patrick Atallah from 90:10 Group which gives first hand insights into the subject.
How to approach Social Media Marketing. Through Middle East Quick Case Studies
View more presentations from Darine Sabbagh
The second was an introduction to Social Media Monitoring and was all about the free tools one can use to monitor social media activity and creative way of putting them to use. Let me know if there are any tools you love to use that were not mentioned here.
It was a very interesting experience indeed, big thanks to Mohammad Hijazi for inviting me over and Mrs. Leila Khauli for the support by telling her students that the material will be on their exams.
Tags: american university of beirut, AUB, beirut, bit.ly, brooke anderson, daily star, digital presence management, google reader, interview, lebanon, marketing, SM101, social media case studies middle east, social media consultant, Social Media Marketing, social media marketing lebanon, social media monitoring, social media strategy
Apparently you can now order a Kono Pizza delivered to you via Blackberry Services, that’s an interesting way of looking at mobile marketing , perfectly localized for our country.
*It was hard to capture the photo whilst driving and having beeping coming from all around on this Rass Beirut Cross Road.
Tags: beirut, blackberry, Corporate marketing, Kono Pizza, lebanon, mobile marketing, restauraunts, USP
In Ramadan people start behaving irrationally and gluttonously, buying everything they find in their way, buying at excess… People start buying kilos of sweets everyday. However, buying sweets, especially in the first days if Ramadan, can sometimes be a battle. The below is a video taken by our office boy at Safsouf Sweets in Beirut when he was trying to buy sweets at 3;00 pm on the second day of Ramadan. It took him one hour to buy the sweets.According to my boss, who has ordered the sweets, though Safsouf is a very old and traditional store, with no pompous decor… people go to him for genuine taste. Still I can not imagine waiting to get sweets, in a sweets shop full of aromas, for an hour while I am fasting. Could you?
I have not seen such a stampede in a shop even when I was a little girl in the USSR and food was rationed and you needed to stand for hours in line to get anything.
Ramadan Sweets Shortages – Beirut (Safsouf Sweets) from Darine Sabbagh on Vimeo.
Tags: arabic sweets, beirut, celebrating ramadan, islamic brand, lebanon, middle eastern traditions, ramadan, ramadan traditions, video
Was tweaking through foursquare for businesses section when this stopped me in my feet. I felt so ecstatic with the idea I wanted to share with you what Flipside Beirut are doing, by pioneering location based marketing.
I will try to contact them to find out more, in the meantime let me know if you’ve tried the place before.
And Check:
- Their foursquare page
- Their twitter page
- Their Website
- Their Facebook page
It is obvious that the promotion is quite new, but let us keep watching to see where it gets.
So, do you know of any other businesses in Lebanon that have effective foursquare promotions? Or any ones in the Middle East per se.
Tags: aha moment, beirut, clubbing beirut, competition, Flipside Beirut, foursquare, lebanon, location based marketing, Social Media Marketing, twitter, USP
