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how not to use facebook advertising lebanon

 

 

 

how not to use facebook advertising lebanon

UPDATE: Apparently someone is impersonating the Wissam Fares with this profile. Based on a comment by fellow blogger Elie on Blog Baladi. 

I was pretty shocked to see this facebook ad. I was intrigued. Could it be some interesting social media campaign? I clicked. It landed on a personal profile as you can see. The guy has been in the game ( registered FB user ) since 2010. Hence, most probably he is following the Lara Kay path, and trying to get some extra attention, or is just plain bored and playing with facebook advertising.

 

For those of you who can not understand Lebanese slang this ad says: “I am in Beirut now and I want a girl to spit in my face … and I am not kidding”.

 

In any case for a marketer, especially one that works in social media, such occurrences really put an interesting perspective  into our industry. Traditional billboards are overtaken by people posting Birthday wishes and love messages, while on Facebook, Sayfco ads come hand in hand by a guy who wants to find a girl to spit on his face. And I suspect, since facebook can’t really filter out Lebanese slag his ad got approved.

 

This definitely beats politicians promoting their facebook pages. Have you seen weirder Facebook ads? I am dying to know!

 

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Bonjus Popsicle ad billboard

Bonjus Popsicle ad billboard- Click to zoom in

This series by Bonjus really relates to the senses, with the great slice representations my mouth waters every time I see them. Undoubtedly they are one of my favorite ads of the summer.

 

via Beirut Drive By Shooting, click to view original post

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Matrah ma Btertah Rtah

Almahhal Al Mnih - Mahal Ma btestrih - Click to view full size

Jamal Trust Bank  Billboard - Hasab el Souk Betsouk

Hasab el Souk Betsouk - Click to view full image

Last year Jamal Trust Bank launched  endearing visuals to promote their personal loans, and well this year I feel they have outdone themselves, as they created ads that really grab your attention, and for me present great visual remixes of street art and”street culture heritage” that really etch the brand into your brain and make you associate these common place objects, when you see them “off-bilboard” with the brand’s message, which is something every brand dreams of. My favorite, is their interpretation of ”back of the truck advertising” , now every time I see a truck with these funny phrases they have, I think about JTB. And the copywriting is such a good play on words, don’t you think?

 

More of these lovelies on Tarek’s blog.

 

* I could not capture the whole series and they have not updated their website yet, so if you can acquire them and link them to me I would gladly have the whole collection.

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A lot of my stress in Lebanon is related to the plight of recklessness that we witness on our roads be it from pedestrians or from drivers. The Lebanese roads mayhem, can only be more favorable that the driving habits in Egypt, which is known to be utterly ‘kamikazeh’ reckless.

 

And though I may be late to comment, I am utterly in love with this new project on LBCI, Cheyef 7alak to document this sad state on Lebanese roads and highways an show the mischievous what it really looks like. Citizens are also encouraged to sumbit their own witness stories, photos and videos on the website, youtube channel, facebook and twitter.

 

Check out below my favorite episode of the series that showcases why it is “stupid” to use a pedestrian bridge and what a pedestrian bride is “actually made for”.

 

Great work Impact BBDO and LBCI this is a great awareness campaign, and the digital integration of the campaign is also good.

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My little sister was so joyous that James Blunt was coming to Lebanon, to be fair she’s happy when any artists comes to Lebanon even when she does not get to go to the concert. She went to her first ever live performance last month when Shakira was here. I asked her if she saw her from the place they were at , she said when she zoomed in with her camera into the stage she was able to catch a glimpse. Then I asked her if she knew that would happen and that she needed to stand in a crowd of screaming people for hours would she still have went, she said DEFINITELY.

Counting Down to James Blunt supporting Tamanna

So now, as you may have guessed she’s going to the James Blunt Concert on Monday and she’s really excited! She’s counting down the days and today she drew the artwork above to show her excitement and support Tamanna (I think the guy with the glasses is supposed to be James Blunt) .

As you may know, what is amazing about this concert is that it is organized to fulfill a child’s wish, and all the proceeds from the international signer’s concert are also going in support of many other wishes for children with terminal illnesses and improving their quality of life. So all of this is a fantastic international collaboration between Tamanna and James Blunt that enables everyone to help and support either through ticket sales, awareness raising, or simply wearing a white T-shirt.

 

You can also help by:

-Donating on the Tamanna website.

- Like and share Tamanna’s facebook page
- Follow & RT @TamannaLeb

- Raise Awareness about the NGO within your social network.

 

 

Also Check out Mohammad Hijazi’s and Marie Nakhleh’s posts about Tamanna.

 

 

 

 

 

 

 

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I like it when brands are upfront and honest, it is sort of refreshing don’t you think?

This is a teaser campaign billboard in beirut

The only brand that comes to mind which has purple in its corporate identity is Cadbury so they are number one on my suspect list. Who is on yours?

 

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UPDATE:

Tthe campaign turned out to be a campaign by VOLVO for their Leasing Campaign

volvo leasing camapign

The extremely weird thing about the campaign is their unbelievably primitive use of the Facebook Page created.

I’d rather they just used facebook ads for the Volvo from the start rather than waste money to direct people to a non-engaging brochure publishing page.

volvo teasing camapign facebookpage

 

 

 

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PM Hariri Using Facebook Ads  to get more fans

 

 

 

 

PM Hariri Using Facebook Ads  to get more fans

 

 

 

 

 

 

 

 

Well it seems someone got the cue from the president and decided to have a fan-raising campaign of his own.

In general, I always felt that political parties in Lebanon are always ready to try out new technologies,they were the first to have community portals, news portals and forums, and it seems that now they are even more actively embracing new media. Be ware!

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Last week I gave two lectures at the Amercian University of Beirut as part of the AUB Online Collaborative #SM101 Series.

In the first I spoke briefly about how Social Media should be approached and some do’s and don’ts expressed by case studies from the Middle East. The below slides cover glibly what we talked about (hopefully I can post a video of it soon). The lovely Brooke Anderson from the Daily Star wrote an insightful overview of the lecture here.

If you are interested in the subject of setting up a Social Media Strategy you will be also interested with the interview I did over at GIGALB with Patrick Atallah from 90:10 Group which gives first hand insights into the subject.

The second was an introduction to Social Media Monitoring and was all about the free tools one can use to monitor social media activity and creative way of putting them to use. Let me know if there are any tools you love to use that were not mentioned here.

It was a very interesting experience indeed, big thanks to Mohammad Hijazi for inviting me over and Mrs. Leila Khauli for the support by telling her students that the material will be on their exams.

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Kono Pizza Blackberry Delivery

 

Apparently you can now order a Kono Pizza delivered to you via Blackberry Services, that’s an interesting way of looking at mobile marketing , perfectly localized for our country.

*It was hard to capture the photo whilst driving and having beeping coming from all around on this Rass Beirut Cross Road.

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In Ramadan people start behaving irrationally and gluttonously, buying everything they find in their way, buying at excess… People start buying kilos of sweets everyday. However, buying sweets, especially in the first days if Ramadan, can sometimes be a battle. The below is a video taken by our office boy at Safsouf Sweets in Beirut when he was trying to buy sweets at 3;00 pm on the second day of Ramadan. It took him one hour to buy the sweets.According to my boss, who has ordered the sweets, though Safsouf is a very old and traditional store, with no pompous decor… people go to him for genuine taste. Still I can not imagine waiting to get sweets, in a sweets shop full of aromas, for an hour while I am fasting. Could you?

I have not seen such a stampede in a shop even when I was a little girl in the USSR and food was rationed and you needed to stand for hours in line to get anything.

Ramadan Sweets Shortages – Beirut (Safsouf Sweets) from Darine Sabbagh on Vimeo.

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