aha moment

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Lately I am going to so many events , most are tech or social media related, but … well… a lot of the time… the digital me feels at unease and disappointed, unable to share the event with the world or growing a grudge against the organizers, so I decided to write this simple guide declaring openly to all event organizers that anything less would be a disappointment, and ,well if they do the things I mentioned, they will make the online community more involved in their events and expand their reach and visibility. Don’t they all want that?

Ah well, as my main objective is self centered I mainly focused in things that need to be going during and after the event. (Plus most of them score well on before event stuff after I corner them with my questions in emails) .

1. # – Have a HASHTAG!

This is an out most basic, but then again most event organizers forget to make it short enough, announce it publicly more than once and most importantly forget to register it at a hashtag repository like twubs or  wthashtag,  so most of the time I am livetweeting from an event my followers start asking me “what is this and that #xyz … any links…  ?”

2. Official LiveTweeting

That brings us naturally to livetweeting. I have already talked about the importance of livetweeting here but i just wanted to emphasize that event organizers need to keep on livetweeting from the official event account to update people at the event on what is happening, remind who the speakers are and what their handles are, tell them where the live feeds are (doesn’t hurt to do all that in parallel on linked in and facebook as well) … AND if you are an event sponsor, especially at an event centered around social media, especially if your produce is focused around social media, big thumbs down to you if you are not tweeting about the event and not quoting your guest speaker. Yes @zawya I am talking about you and your zero tweets at MediaMeForum and your replying only two days later to my tweets. Which brings me to my next point.

3. Answer & Engage Tweets

For starters, there is no fun for a hashtag without a livescreen. At MediaMEForm the guys did a great job of livetweeting what was happening, BUT [yes it is a big but] they completely dismissed the twitter community. The twitter Screen was live only during the panels and it was put in a place where no speaker can see what we were talking about, and even the moderator did not address any questions from the tweets, nor did their official twitter channel. Unlike ArabNET, where there were ginormous screens dedicated to tweets and speakers paying full attention to what was happening with one speaker undressing to get a wave of tweets. Still , I think the impact will be even more augmented if you have a dedicated moderator to pick at least two questions from the twittersphere for each panel/speaker and ask them at the event. Honestly speaking, the questions are more pungent, very well formulated and more daring and provoking more mindful discussions, isn’t that what you want? Aren’t your events targeted at identifying the trends of the future?

4. Live Ustream

I was on the peak of bliss drinking my Pepsi, eating popcorn in my PJs watching the pitches at Yallastartup weekend day 1 and working on the other laptop in parallel… but then, lo and behold once the pitches ended and we started getting some cool behind the curtains views of the audience, their feedback and interactions, seeing familiar faces….. THEN the stream turned off and a vigilant message told me that the stream will only resume after one day to show the final pitches and that all in between will not be documented… I felt that that was plain mean… YallaStartup weekend is a sort of non-commercial example.

So all of you event organizers will be saying :”why should we put the stuff live for free, when people pay to attend?”

And I’ll tell you. one has nothing to do with the other.

Most of us attend the events for the networking and has nothing to do with the panels and the speakers, who by the way we realize travel from one event to the other with similar presentations, who most of the time blog a lot and more in depth about the subject, or write whole books on the matter… So you putting up a live stream doesn not diminish your financial gain, which BTW you have reaped in full from teh event sponsors and paying attendees. So you may as well give the sponsor’s their money’s worth and help promote their brands and spread their messages and you event’s messages (while your at it) to even more people. People, who by the way are highly targeted individuals, who simply could not catch a flight, or whose bosses came to the event but left them at the office, or teh bosses who sent employees there and want to make sure that they sent them to an interesting event… People who would love to come to the event next year. People who would tweet about the event and talk and talk about it…

It was so amazing to watch the few panels I have missed (due to my weird trip schedule) at Media ME Forum on their UStream account and the quality of the videos/voice/ the nice music they put when nothing was happening – really professional! And ArabNet, they really understood that if they just empower the social media addicts, their event will be promoted across the roof and that’s what happened.

4.PHOTOS

We live in the now and like to see photos now, and share them and comment on them – ALL NOW! So do not make us wait two days for your flickr or facebook gallery upload. You can set up something extremely simple on site, like that photo booth Arabnet had (could not find link), that immediately sent all photos to their flickr account. Also make sure if you have something like that up & running, promote it well before and during the event.

You have a lot of room to be creative here and there are more wonderful ideas out there to engage people in crowdsourced photography at your event.

5. Icing on the Cake – Netvibes

So you do all of the stuff I mentioned above and integrate all of them into one awesome netvibes page that people courting your event could easily follow.  This is one of the more magical tools out there and one I really, really adore to look at when it comes to events I am not at and ones I am at (if they have one that is). For instance check the cool netvibes page SpotOnPR does annually for Gitex and while you are at it, check Spot On PR’s Netvibe’s page. Don’t you see how that will help your event to become more sharable and viral?

6. Social booklets

You lovely event organizers always give us those nice and creative booklets with all the info about the speakers, but why oh why don’t you mention the speakers’/moderators’ twitter handles, websites, blogs next to their names, so we can connect to them, address our questions to them, or just plain stalk them? and while you’re at it, dedicate a page at the beginning providing us with the event hashtag, livestream, netvibes page… et all

7. PLUGSSSSS

I always email event organizers about plugs, they always feel so happy when i tell them i am planning to bring my laptop to livetweet and welcome the thought and assure me WIFI and electricity plugs are available, but up till now, none of them have delivered on that. Do you expect our battery lives to be infinite? Do you expect us to have spare batteries for our iPhones? We want to enjoy the event all of its durations while checking on work email and tweeting or life-blogging YOUR event. Plain and simple, there should be a dedicated plug at least for every four attendees… Not that I mind making eyes to the camera guy to co-share his plug and carrying around at all times a multi-plug adapter, or stealing power for my mobile from a fellow attendees dying laptop…

8. GOOD WIFI

This probably should’ve been at the top of the list, but I consider it a basic and only as I reread the whole thing I decided to highlight it, just in case….

9.Screen & Screen Brightness

Also a little after thought: try to have several screens at the event and make sure that their brightness is optimal, so we are able to take good cellphone pics no matter how far from the stage we are without stealing your speaker’s valuable “top secrets”.

After Event Tips

  • Encourage us to send feedback
  • Send us all the lovely links for the photos, social pages, videos, slides … post event stats, news clippings about the event
  • It is also lovely to receive some post event answers to questions that were asked during teh forum but did not have enough time to be answered properly or the material/numbers was not at hand.
  • Send us an industry newsletter (yeah i do not mind up being automatically signed up for that)
  • Ask us what do we want to see at your next event
  • Continue Tweeting, Updating the Facebook/linked in page of the event and engaging all who were at the event

Next month, I am planning on attending the 1st Arab Social Media Forum, which the organizers are promising to be a wholesomely dedicated event to all social media aspects… so…. Guys, I am really hoping on seeing all that stuff there [wink, wink]!

Have I left anything out? What is it that you found missing at the last event you have attended?

*Update 1: Forgot to tell you how at Microsoft Open Door Event this year there were special giveaways prepared for tweeters. Small giveaway, but nonetheless, it was pretty sweet.

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Flipside beirut on Foursquare - using locatiob based marketing

Was tweaking through foursquare for businesses section when this stopped me in my feet. I felt so ecstatic with the idea I wanted to share with you what Flipside Beirut are doing, by pioneering location based marketing.

I will try to contact them to find out more, in the meantime let me know if you’ve tried the place before.

And Check:

- Their foursquare page

- Their twitter page

- Their Website

- Their Facebook page

It is obvious that the promotion is quite new, but let us keep watching to see where it gets.

So, do you know of any other businesses in Lebanon that have effective foursquare promotions? Or any ones in the Middle East per se.

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Today I got a very pleasant surprise in my inbox, which I wanted to share with all of you out there looking for a job in Social Media Marketing & Online Community Building in Lebanon. It’s Time to celebrate!

Social Media Marketing Job in Lebanon - AM Financials Flyer

Anyway below the job description for this job, and follow the link to apply:

+ Social Media Marketing Director

DUTIES/RESPONSIBILITIES:

  • Manage the corporate division social media strategy and execution.
  • Coordinate with internal team, to execute the strategy.
  • Create, facilitate, and participate effectively and authentically in key conversations about the company on blogs and other online social media channels.
  • Develop and execute a blogging communication strategy, including:
    • Become accessible to the blogging community
    • Manage responses to negative and positive feedback
    • Generate buzz and interest in various forms of digital media such as online videos, blog posts, news articles, images, and more
    • Monitor and analyze social media trends for company brand
    • Develop, execute and manage the online content to drive organic search engine ranking
    • Create and maintain visible Facebook, YouTube, Twitter, LinkedIn, Digg accounts and other social media profiles.
    • Report on the effectiveness of social site placement and conversations on the web.

QUALIFICATIONS:

  • Marketing experience in a direct-to-consumer organization
  • Social media experience Deep familiarity with social media, viral and word of mouth online marketing practices.
  • Excellent consulting, writing, editing, and communication skills, including an engaging written voice.
  • Experienced builder and executer of online social media strategies.
  • Experience moderating group discussions and managing community leaders.
  • Bachelors degree in Communications, PR, English, Marketing or other related field.
  • Excellent consulting, writing, editing, and communication skills, including an engaging written voice.

+ Social Media Marketing Director

DUTIES/RESPONSIBILITIES:

  • Manage the corporate division social media strategy and execution.
  • Coordinate with internal team, to execute the strategy.
  • Create, facilitate, and participate effectively and authentically in key conversations about the company on blogs and other online social media channels.
  • Develop and execute a blogging communication strategy, including:
    • Become accessible to the blogging community
    • Manage responses to negative and positive feedback
    • Generate buzz and interest in various forms of digital media such as online videos, blog posts, news articles, images, and more
    • Monitor and analyze social media trends for company brand
    • Develop, execute and manage the online content to drive organic search engine ranking
    • Create and maintain visible Facebook, YouTube, Twitter, LinkedIn, Digg accounts and other social media profiles.
    • Report on the effectiveness of social site placement and conversations on the web.

QUALIFICATIONS:

  • Marketing experience in a direct-to-consumer organization
  • Social media experience Deep familiarity with social media, viral and word of mouth online marketing practices.
  • Excellent consulting, writing, editing, and communication skills, including an engaging written voice.
  • Experienced builder and executer of online social media strategies.
  • Experience moderating group discussions and managing community leaders.
  • Bachelors degree in Communications, PR, English, Marketing or other related field.
  • Excellent consulting, writing, editing, and communication skills, including an engaging written voice.

+ Social Media Marketing Director

DUTIES/RESPONSIBILITIES:

  • Manage the corporate division social media strategy and execution.
  • Coordinate with internal team, to execute the strategy.
  • Create, facilitate, and participate effectively and authentically in key conversations about the company on blogs and other online social media channels.
  • Develop and execute a blogging communication strategy, including:
    • Become accessible to the blogging community
    • Manage responses to negative and positive feedback
    • Generate buzz and interest in various forms of digital media such as online videos, blog posts, news articles, images, and more
    • Monitor and analyze social media trends for company brand
    • Develop, execute and manage the online content to drive organic search engine ranking
    • Create and maintain visible Facebook, YouTube, Twitter, LinkedIn, Digg accounts and other social media profiles.
    • Report on the effectiveness of social site placement and conversations on the web.

QUALIFICATIONS:

  • Marketing experience in a direct-to-consumer organization
  • Social media experience Deep familiarity with social media, viral and word of mouth online marketing practices.
  • Excellent consulting, writing, editing, and communication skills, including an engaging written voice.
  • Experienced builder and executer of online social media strategies.
  • Experience moderating group discussions and managing community leaders.
  • Bachelors degree in Communications, PR, English, Marketing or other related field.
  • Excellent consulting, writing, editing, and communication skills, including an engaging written voice.

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HSBC world's local bank business adHSBC world's local bank business ad

Check out the previous installment where HSBC addresses the traveler in you.

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Last week, when we were in Jordan, my prince charming  and I had a whole 15 minutes prowling around the hotel room and shoving out camera and mobile chargers into all the three-wholes sockets with hope of energizing our appliances. And hasn’t every traveler gone through that?

And that stretch to the inner ‘aha moment’, that establishes a positive interaction and sentiment is what makes this ad simply genius!

HSBC think local act global ad electrical switches hsbc the world's local bank advertisement sockets

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