advocacy

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A lot of my stress in Lebanon is related to the plight of recklessness that we witness on our roads be it from pedestrians or from drivers. The Lebanese roads mayhem, can only be more favorable that the driving habits in Egypt, which is known to be utterly ‘kamikazeh’ reckless.

 

And though I may be late to comment, I am utterly in love with this new project on LBCI, Cheyef 7alak to document this sad state on Lebanese roads and highways an show the mischievous what it really looks like. Citizens are also encouraged to sumbit their own witness stories, photos and videos on the website, youtube channel, facebook and twitter.

 

Check out below my favorite episode of the series that showcases why it is “stupid” to use a pedestrian bridge and what a pedestrian bride is “actually made for”.

 

Great work Impact BBDO and LBCI this is a great awareness campaign, and the digital integration of the campaign is also good.

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Women in Technology (Lebanon) have invited me to speak at their Networking and Sustainability Conference¬† about Social Media/Marketing & Networking in October. The objective was to show the organization members simple and accessible ways to use social media to raise awareness about their NGOs or small businesses without going into complexities. The approach I used was to show these women that are mostly from an older generation that the new technology follows the same rules as the normal socializing that women are so well equipped to do. At the end I listed a few campaigns that relied on social change for fund raising or awareness raising. I had to present in Arabic, so the slides do not say much, except carrying you around a retro, black and white movie theme that was supposed to calm down those ladies, and show them that social media is nothing new and it just simplifies communication. To get the ladies relaxed and less averse to technology I started by telling them that men, who are typically perceived as tech savvy also had their fears, like washing machines, irons, vacuum cleaners… as well as focusing on the strengths women have that make them social drivers. Seconds later they were chuckling and demanding SMEX Beirut for more social media training.

It was an honor to present along with SMEX Beirut , The Amazing Maya Zankoul, The Ostensibly talented Tony Yammine, and the Charismatic Ayman Itani.
It was also extremely touching when after a presentation a girl from the audience gave me a phone accessory which she made herself. She said that she is currently working on her blog, well you can check some of the stuff she is into here .
You can check photos from the panel here.
About WIT Lebanon Networking and Sustainability Conference (NSC).

The NSC in Lebanon brought together over 130 people including representatives from WIT sponsors MEPI and Microsoft, WIT staff, local dignitaries, in-country stakeholders, WIT participants, Professional Development Leaders, and representatives from WIT Partner Organizations. The event was hosted under the patronage of Minister of the Interior Ziad Baroud.
The primary objectives of the Networking and Sustainability Conferences were to create a more cohesive network of local Partners Organizations and in-country teams and strengthen WIT’s Professional Development Networks.

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