IdentityChef Out & About

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It’s been almost a week since I’ve returned from Tunis, and I have barely unpacked, and I literally have sand from the beach there in my favorite sandals. Asides from the massive amount of fun, sightseeing and shopping that was done there, those four days were dedicated to the Regional Meeting of Creative Commons, which also served as an initiation of the CC Tunis community, that I am sure will greatly enrich the region with their unlimited passion.

Within the event a series of workshops were incorporated to introduce ‘sharism’, creative commons and remixing in an open source worlds. The whole event culminated in an amazing concert, the music and program of which was created by the participants within these four days.

Photo take by Bilal Randeere's during the workshop and is licensed under CC-BY-NC-SA license click to view more photos by Bilal From Tunis

Together with Eman Jaradat from Jordan, we gave a workshop* on how to use Creative Commons in combination with Social Media to Create, Share, Network and Build Your personal brand. We tried to explain CC, the different social networking platforms and how to share/find work there as well as emphasizing the importance of proper attribution.

The most amazing part of that is when we gave the attendees an assignment to create their own works representing current Tunis. Our participants were mostly writers and journalists, but surprisingly they have created very interesting conceptual work with limited tools and the internet, whilst one group ‘borrowed’ a designer from the other workshop to fulfill their concept.

You can see the results, as they were remixed into the video created during Stephanie Terroir‘s and Mahmoud Abou Wardeh’s workshops, which was projected in the concert.

Creative Commons Tunis Regional Meeting

Tunisia is a unbelievably beautiful country, with warm and welcoming people, despite the recent events, everything was completely safe and peaceful when we were there. So I absolutely recommend for anyone thinking of a vacation spot to pick Tunisia, you would not regret it!

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*building the workshop and exercises and coordinating it online is a whole other story/miracle all in the spirit of CC, big thanks to Donatella De La Rata for bringing me and Eman together ;) and Naeema for providing guidance, the slide background and some of the slides from her presentation.

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Last week I gave two lectures at the Amercian University of Beirut as part of the AUB Online Collaborative #SM101 Series.

In the first I spoke briefly about how Social Media should be approached and some do’s and don’ts expressed by case studies from the Middle East. The below slides cover glibly what we talked about (hopefully I can post a video of it soon). The lovely Brooke Anderson from the Daily Star wrote an insightful overview of the lecture here.

If you are interested in the subject of setting up a Social Media Strategy you will be also interested with the interview I did over at GIGALB with Patrick Atallah from 90:10 Group which gives first hand insights into the subject.

The second was an introduction to Social Media Monitoring and was all about the free tools one can use to monitor social media activity and creative way of putting them to use. Let me know if there are any tools you love to use that were not mentioned here.

It was a very interesting experience indeed, big thanks to Mohammad Hijazi for inviting me over and Mrs. Leila Khauli for the support by telling her students that the material will be on their exams.

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As this post is published I am giving a guest class in Leila Khauli’s #MKTG225 class in AUB, just thought I would share with you the slides so you can see what is happening you can also follow the tweets with #mktg225 hashtag.

Normally I do not include a lot of text in my visual materials, but this time you can see a lot since I intended it to be a cross bread between a power-point and a notes guidelines for the class.

This is exciting, more details later! Let me know what you think

Online Marketing - Guide For Control Freaks

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Tonight I am heading out to Amman for the 1st Arab Social Media Forum, a full day event wholly dedicated to Social Media throughout its aspects.

But the more exciting thing is that following my An Event for the Netizens post the event organizers asked me to be the moderator for all he twitter questions coming from the global audience(1). So all that you need to do tomorrow is follow the #ASMF2010 hashtag and tweet your questions to the speakers and the most interesting ones will be answered.

Looking forward to it!

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1- Perhaps it is also an attempt to curb my natural tweet cynicism ;)

Creative Commons License

Women in Technology (Lebanon) have invited me to speak at their Networking and Sustainability Conference  about Social Media/Marketing & Networking in October. The objective was to show the organization members simple and accessible ways to use social media to raise awareness about their NGOs or small businesses without going into complexities. The approach I used was to show these women that are mostly from an older generation that the new technology follows the same rules as the normal socializing that women are so well equipped to do. At the end I listed a few campaigns that relied on social change for fund raising or awareness raising. I had to present in Arabic, so the slides do not say much, except carrying you around a retro, black and white movie theme that was supposed to calm down those ladies, and show them that social media is nothing new and it just simplifies communication. To get the ladies relaxed and less averse to technology I started by telling them that men, who are typically perceived as tech savvy also had their fears, like washing machines, irons, vacuum cleaners… as well as focusing on the strengths women have that make them social drivers. Seconds later they were chuckling and demanding SMEX Beirut for more social media training.

It was an honor to present along with SMEX Beirut , The Amazing Maya Zankoul, The Ostensibly talented Tony Yammine, and the Charismatic Ayman Itani.
It was also extremely touching when after a presentation a girl from the audience gave me a phone accessory which she made herself. She said that she is currently working on her blog, well you can check some of the stuff she is into here .
You can check photos from the panel here.
About WIT Lebanon Networking and Sustainability Conference (NSC).

The NSC in Lebanon brought together over 130 people including representatives from WIT sponsors MEPI and Microsoft, WIT staff, local dignitaries, in-country stakeholders, WIT participants, Professional Development Leaders, and representatives from WIT Partner Organizations. The event was hosted under the patronage of Minister of the Interior Ziad Baroud.
The primary objectives of the Networking and Sustainability Conferences were to create a more cohesive network of local Partners Organizations and in-country teams and strengthen WIT’s Professional Development Networks.

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Our Diva Naeema Zareef has turned the members of the Lebanese Creative Commons at ICT Qatar Digitally  Open Conference and at the Creative Commons official Lebanon Launch ( you can check my review of the event over at GiGaLB). And well, i have been deeply touched by the fact that I have been included and also had to add a mental note to have more full body photos of self online so people can  choose from them whilst digitally immortalizing me.
ALSO check post on Creative Commons blog.
View more presentations from Naeema Zarif.

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Identity Chef in Communicate Magazine - Lebanese Bloggers Thanks to Joesbox I found out that my blog was once again featured in Communicate Magazine. The blogpost featured is Gabriel Ghali’s Guest Post about the  Islamic Brand.

Thank you communicate for praising my dear friend.

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Just to tell you that The Identity Chef is now on Beirut.com :)

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So I barely logged in to facebook the other day, when my jaw drops at this.

And the ad takes you to this landing page.

Guerrilla marketing just got a new meaning and being 007 was never easier.

Now honestly, things like these really make you think twice about your online activity and how your online information can be misused and how you can be hunted down and targeted with ads without even recognizing it.

So why hasn’t the Lebanese government blocked this website? Isn’t it a threat to national security?

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-Update-

This pots was mentioned in Global Voices Online , Thank you Guys!

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Got a mentioned by the lovely @laradunston in her article about twitter in the middle east, here it goes:

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What’s happening?

Suddenly everyone’s using Twitter. Lara Dunston (@laradunston) went to tweet-ups in Dubai and Beirut to find out why

update

At a tweet-up in Dubai, a woman whose Twitter handle is @Kangayayaroo glances around the table. “This is an atypical expat experience,” she confides. “Because of Twitter we’re friends with people we wouldn’t normally meet socially.” Joining us are “tweeps”, as Twitter users call themselves, from all over the region and beyond.

The Middle East is racking up Twitter users at a rapid pace. A survey by Spot On PR found that users in the MENA region quadrupled in the second quarter of 2009, with 14,000 accounts by September. Dubai’s Sheikh Mohammed (@HHShkMohd) and Jordan’s Queen Rania (@QueenRania) are among them.

Continue Reading HERE

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