Lebanese Heritage

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how not to use facebook advertising lebanon

 

 

 

how not to use facebook advertising lebanon

UPDATE: Apparently someone is impersonating the Wissam Fares with this profile. Based on a comment by fellow blogger Elie on Blog Baladi. 

I was pretty shocked to see this facebook ad. I was intrigued. Could it be some interesting social media campaign? I clicked. It landed on a personal profile as you can see. The guy has been in the game ( registered FB user ) since 2010. Hence, most probably he is following the Lara Kay path, and trying to get some extra attention, or is just plain bored and playing with facebook advertising.

 

For those of you who can not understand Lebanese slang this ad says: “I am in Beirut now and I want a girl to spit in my face … and I am not kidding”.

 

In any case for a marketer, especially one that works in social media, such occurrences really put an interesting perspective  into our industry. Traditional billboards are overtaken by people posting Birthday wishes and love messages, while on Facebook, Sayfco ads come hand in hand by a guy who wants to find a girl to spit on his face. And I suspect, since facebook can’t really filter out Lebanese slag his ad got approved.

 

This definitely beats politicians promoting their facebook pages. Have you seen weirder Facebook ads? I am dying to know!

 

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Found this file laying by mistake on some corporate CDs we  have, the supplier must have mixed up two jobs together.

Anyway I though many of you would enjoy flipping through it, or sharing it with foreign friends.

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Yesterday evening I had a call from my husband listing my 3 options for a dinner meal:

1- I buy something ready made

2- He makes me a quick sandwich

3- I do not eat a thing

This was prelude to him announcing that I can not cook anything at home since there was no water (apparently something is wrong with our water tank) and we have only a couple of water bottles…

Once i came home I had to carefully ration the water we had to wash up and brush my teeth, for drinking and making sure we have enough for the next morning. Let me tell you something, it was really hard to constantly make a conscious effort whenever you needed to use water, and as it turns out in the 3 hours I spent before I went to sleep I needed it on so many occasions. Needless to say, the morning was not any better filled with disappointed gazes towards the shower.

Hopefully our water tank will get fixed today and we will move on to carelessly consuming water in the days to come.

But let us be objective, the Earth’s water resources are not limitless and political observers these days are saying that the next generation of resource wars will be over, not gold, diamonds or oil, but WATER. And here is another though for you, millions of people these days are rationing water, walking miles to get a few buckets of clean water and suffering much more than I did yesterday. Find out more on the Blog Action Day site and on Other Lebanese Blogs Writing About the Subject.

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Lebanese Ministry of Electricity Campaign

Lebanese Ministry of Energy Promising 24/7 electricity

“Nothing more permanent than the temporary” – This is what my mother says after her lifetime of experience in moving houses and countries, and I think she got that proverb from her mother too, who being a military wife and having witnessed WWII had her share of moving. Every time we would settle in a new place, we would put off doing things and reforms, like painting a wall, adding an extra kitchen cabinet, or shelf, changing the hangers, updating the upholstery…,  until “better times” , but these seemed to not arrive … and then we moved again…

I have been hearing that the problems with electricity cuts will be resolved, and we will have 24/7 electricity, ever since I was 10But something always seemed to get in the way, be it a little war, a bombing of the Power Station, a revolution…

And over a decade and a half later, I came to accept the electricity cut outs, and think of them as the government’s way to educate us about resource scarcity, global warming and saving energy, while contemplating alternative energy sources. Come global warming or any natural catastrophe, I guarantee the Lebanese will have the highest survival rate.

Last month, I was at an international conference in the Riviera Hotel in Beirut, even the Kenyan representative, whose country also suffers from power cuts, was smirking with the power blackouts and the generators inability to handle the Air Conditioners. The Lebanese organizers really felt ashamed…

Can the Ministry of Energy really keep its promise this time? But it is great that they are approaching the subject with self irony, admitting that something is OFF with Lebanon now.

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Tabbouleh & Hommos ( World's largets plates

There has been a lot of criticism towards the reasons behind this Guinness record, but, as frivolous as they may be, I’d rather see Lebanon making the headlines on such lighthearted grounds rather than news of bombings, wars and terrorism. That is why, regardless of the stubborn competitiveness of the Lebanese Industrialists Associations I say: “Make Tabbouleh, humus, kebbeh… or anything you may, but DON’t make war!” And maybe we all should look at it that way.

Our country needs the extra positive promotion, now more than ever, and despite all of our political differences, food always brings the Lebanese together.

The Tabbouleh

Yesterday, I passed by the Largest Tabbouleh, very shortly. I do not think Chef Ramzi was very proud of this Tabbouleh. The parsley was anything but finely chopped, and the remaining ingredients were floating inside the lemon, olive mix. Hence, I called it Tabbouleh Soup.

I can say that a lot of good ingredients went to waste, 1600 kg of parsley to start with. You can check out all the ingredients that went into the giant Hommos & Tabbouleh plates, as well as classical tabbouleh & hommos recipes here. What I did not understand how 1600 kgs of parsley plus 1500 kgs of tomatoes plus all the other ingredients, make for only 3000 kgs? Is there so much waste?

Some nice photos of the ‘making of ‘ on Star Scene.

Final Words of wisdom off the record

Waseet: It is great that you are planting trees, but its un-cool to distribute flyers, printed on virgin paper (without ecological certification) to promote it.

People: Littering is un-cool, even if you know there will be someone cleaning after you. Would you act like that in your homes?

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AFDC Forest Fires Awareness Campaign

The Association for Forest Development & Conservation (AFDC) has aparently launched a new media awareness campaign aimed at reducing Forest Fires across Lebanon.

I like the fact that the girl is the photo is very natural and has green eyes, but I do not understand the Mona Lisa smile.

[Image published in 24:30 Magazine]

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I’ve been meaning to write this post for a while now, but was always afraid to approach it, or undermine the importance of the subject matter. Because it is a story that personally touched me & encourages me to push myself every day…

In her last month in the company Angi had an extra beat to her step, a glamorous shine in her eyes and was always accompanied by a very trendy white clutch bag. Only at the farewell party, did I find out that this is what she was planning to do in the future – her own brand of hand bags, purses and clutches…. I instantly had a million questions and incessantly bullied her into answering them & showing me more….

The Dream

“I always had it my head that I want to do something, my own thing, so that people will know this is Angi“*, Angi told me. But when there is a flood of Graphic designers with raging price wars, Angi though to herself : “What does a girl want? What can’t she do without?“.

The unique business model

Having previous experience with leather business gift items, certainly helped. But please do not understand the challenges of finding perfect quality execution, raw material suppliers and building a satisfactory business model. All of which Angi has achieved through sweat and blood slash careering between her office job and her entrepreneurial dream.

She focused on selling through various exhibitions, getting the word out through Facebook, and certainly satisfied customers. She told me that a whole chain of recurring clients can sometimes build up through one random purchase: “A guy buys a bag for his girlfriend, then his mother, then his friend wants to buy for his fiance… and now you have a group of loyal clients.”

And her business-model has a lot of integrity too. “I do not pitch up my prices like many retailers do, it simply doesn’t work for me, my prices are fixed and I can not bargain a lot with my clients, but at the end, I would never allow myself to price a handbag over what I, as a young girl, would afford to pay for one…It is not fair  it is not right…”. Angi told me that on average all  her handbags are between 30-65 USD, which is a premium bargain, since they are hand made in Lebanon using the best materials and accessories.

Going an extra mile is also normal for Angi, she accepts orders via telephone and can even design custom models upon request. Moreover, she is ready to deliver anywhere within Lebanon, and she even does it in person most of the time.

Angi Barakat Biel Invitation

The Future

Besides being in every major exhibition on the Lebanese terrain, Angi is now planning to open her own store really soon, and is also working hard on launching her own website. And she is happy with what she has achieved so far – ” The good thing is that people are starting to know Angi as a brand.”

 

So even if you are not in need of a handbag drop by the Mother & Baby exhibition @ Biel to meet this extraordinarily inspiring girl, who has such amazing energy. Maybe it will rub off on you, as it did on me :) And remember if you think hard enough about it and work enough your dreams will come true too.

 

 

 

Do you know any other successful young entrepreneurs?

*All quotes in this post are liberal and not literal

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Worldwide distribution of the Lebanese Diaspora

Worldwide distribution of the Lebanese Diaspora

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Cedars Forever is commited to the preservation and reforestation of Lebanon’s cedar reserves to make sure the cedar is not spiralled into existing solely on our flag.  Cedar Nation is their ambitious project that allows individuals  and companies to partake in the upheaval of Lebanon’s natural cedar heritage one tree at a time.

 As a preliminary step, Cedar Nation will be based in Barouk which is the major part of the Shouf Cedar Nature Reserve - the biggest, best maintained Cedar forest in Lebanon, home to 3 million Cedars, 524 species of plants as well as a considerable number of birds and mammals.

On a personal level, I was overwhelemed when I learned of this. I already got through the first approval stage, and hopefull soon enough our copmany will be adopting at least one tree in support of our ‘Go Green’ moto.  Additionally, I am very excited to visit the Shouf Natural reserve and will be planning a trip really soon.

Let us hope that others will catch up to this whether it is for patriotic or ecological reasons.

Adopt a Cedar

Adopt a Cedar

  

Adoption Facts
When you adopt a Cedar you receive:

 

  • A membership card
  • An adoption certificate
  • Regular updates on the status of your tree through newsletters and photographs
  • Invitations to Cedars Forever’s private functions and festivities

But adopting a Cedar means much more than that as well.
The knowledge that you are contributing in the reforestation of Lebanese mountains and making Lebanon a greener and healthier place is gratifying enough on its own.

Adoption includes:

  • A 10-year guarantee: If for some reason or other your Cedar does not survive, another one will be planted in its place.
  • Pure breeds: Cedars Forever respects genealogy and only plants true, home grown Lebanese Cedars.
  • Accreditation: All of Cedars Forever’s activities are accredited and approved by the competent authorities.

 

Get involved, visit Cedars Forever website.

Spread the word:)

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