Education

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Last week I gave two lectures at the Amercian University of Beirut as part of the AUB Online Collaborative #SM101 Series.

In the first I spoke briefly about how Social Media should be approached and some do’s and don’ts expressed by case studies from the Middle East. The below slides cover glibly what we talked about (hopefully I can post a video of it soon). The lovely Brooke Anderson from the Daily Star wrote an insightful overview of the lecture here.

If you are interested in the subject of setting up a Social Media Strategy you will be also interested with the interview I did over at GIGALB with Patrick Atallah from 90:10 Group which gives first hand insights into the subject.

The second was an introduction to Social Media Monitoring and was all about the free tools one can use to monitor social media activity and creative way of putting them to use. Let me know if there are any tools you love to use that were not mentioned here.

It was a very interesting experience indeed, big thanks to Mohammad Hijazi for inviting me over and Mrs. Leila Khauli for the support by telling her students that the material will be on their exams.

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As this post is published I am giving a guest class in Leila Khauli’s #MKTG225 class in AUB, just thought I would share with you the slides so you can see what is happening you can also follow the tweets with #mktg225 hashtag.

Normally I do not include a lot of text in my visual materials, but this time you can see a lot since I intended it to be a cross bread between a power-point and a notes guidelines for the class.

This is exciting, more details later! Let me know what you think

Online Marketing - Guide For Control Freaks

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Image showing second hand smokers as hoover heads sucking in smoke

The visual is AMAZING and spot on. So far this is the only visual I have been able to find related to this specific campaign, below is an image from an earlier campaign they did. What I would LOVE to see in the future is how would they tackle the issue of Arguileh second hand smoke, an issue not covered so far in any campaign, although it is a very serious issue in Lebanon.

These visuals are part of a campaign lauched by the Lebanese Public Health Ministry in collaboration with al Azem Wal Saade association. So far I have only seen these in a magazine, although the tobacco control website said the campaign will be across all media channels starting June, but we’re not here to talk about that.

Sercond Hand Smoke is deadly - Campaign by the lebanese Government

Let me know what you think, and read other posts I have written about the smoking ban.

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Ted X Green Beirut on June 4th

Where: Green Party of Lebanon Offices in DT Beirut, Building of TGIF, 3rd floor
When: Friday, June 4 from 7:00 pm to 9:00 pm

The event promises to be very interesting, showcasing the most interesting TED environmental talks, as after all it will be happening on the World Environment Day (WED). See you there!

Follow @tedxgeenbeirut on twitter and  Facebook .

You can also follow livetweets from the event with the #TEDxGB hashtag.

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Even if youy are not in search of a job vacancy, make sure you attend this workshop to learn how to harness this powerful networking tool. See you there: )

smex linked in workshop

Jobseeking and Professional Networking with LinkedIn

Based on the idea that it’s who you know as much as what you know that matters when advancing your career, LinkedIn is a fast-growing ‘Facebook for professionals’ that helps you connect with colleagues and expand your professional circles.

In this half-day workshop, recruiting expert Marie Jo Roepke will introduce you to the world of social media for networked professionals on LinkedIn, help you create a well-regarded profile, and show you how to leverage the application to reach your professional goals. The workshop is perfect for anyone who’s familiar with Facebook but would like to get more out of social networks. Even if you already have a profile, chances are you’re not using it to its fullest potential.

The workshop will be held at SMEX’s new offices in Badaro from 9 a.m. to 1 p.m. this Saturday, March 20. The language of the workshop is English.

RSVP to attend: http://bit.ly/smex-getajob.

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This week Smex Beirut was kind enough to invite all of us to their new offices to announce their plans for 2010 and socialize. I know the guys have cut out for them because:

Prince Charming: ” So what do these guys do?”
Me: ” Basically they teach NGO’s how to use social media for change and to reahc their target audience”
PC: ” Did not know you need to have training for that, isn’t it natural?”
Me: “well yeah , but most NGO’s don’t even know why they should have a website, leave alone, what they should post on it…and think of all the help and exposure they could get if they work on it using Funraising’s model…”

So below is their monthly newsletter, with their plans for the months to come. Obviously, SMEX is branching otu to reach greater audience and enable all citizens, which is even better. Social Media novices, get involved with SMEX

February 4, 2010 • Volume 1 •?Issue 3
SMEX Re-Launches with a New Website and Open Office Party

SMEX Re-Launches with a New Website and Open Office Party

On February 2, SMEX opened its offices to Lebanon’s growing social media for social change community to celebrate its relaunch as a full-time organization. Visitors were treated to a tour of the colorful offices, which include a social space for intimate events and screenings and a training room.

The open office coincided with a launch of SMEX’s new website and official registration of Social Media Exchange as a Lebanese NGO. We also took advantage of the opportunity to ask visitors what they want from SMEX in 2010. One suggestion: A workshop for parents and children on the responsible use of the Internet. What would you like to see? Let us know at ideas@smex.org or by calling 01-380-553.

Thanks to all those who made it, and for those who couldn’t, we invite you to pass by anytime.

Workshop: Social Media for Jobseekers

In February, Social Media Exchange, in collaboration with recruitment specialist Mary Roepke, will host Career Development with Social Media. Delivered in two half-day workshops, this training will introduce you to the world of social media for networked professionals and show you how the Web and social networking can help you reach your goals.

The workshops will be held from 4 p.m. to 8 p.m. on Thursday, Feb. 11, and Thursday, Feb. 25. The cost for each half-day course is 60,000LL per participant, or both courses for 100,000LL. The course will be given in English.

For more information, visit our website or you can RSVP now.

NOTE: We will also be hosting two half-day workshops for human resources professionals on how to use social media to recruit better candidates and diversify their talent pools. Please get in touch at training@smex.org or 01-380-553 for more information.
Workshop: Basic Internet Privacy and Security

Have you had enough of computer viruses and malware? Are you worried about identity theft or what might happen if your Facebook details get into the wrong hands? Well, If you aren’t, you should be. SMEX is launching a pilot internet privacy and security workshop for select participants on February 15, 16, and 22.

The first two sessions will cover the basics you need to know to keep yourself and your data secure. The third session will take place a few days later and focus on troubleshooting and answering specific questions. All sessions will be given in Arabic. For more information about how to sign up for this free training, please email training@smex.org or call 01-380-553.

Screening: 10 Tactics for Turning Information into Action

English with Arabic subtitles.
On Sunday, Feb. 14, at 5 p.m., SMEX will screen a 55-minute video on how to turn information into activism. Case studies from Lebanon and around the world are presented by activists working on a wide range of issues. The documentary, which was shot during the InfoActivism Camp, India 2009, is brought to you by the Tactical Technology Collective and was translated into Arabic by Rebecca Saab Saade at SMEX. Watch a preview. Activists and NGO representatives who attend the screening can purchase the DVD and companion toolkit for 15,000LL. Proceeds will go toward shipping taxes and refreshments. Please RSVP to let us know you’re coming.
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That’s all for this edition of the SMEX newsletter. You can also keep up with our upcoming workshops and events on our calendar. We hope to see you soon!

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It has been a long time since I have published a tangible post and a lot has been happening in the media scene in Lebanon. And a lot of exciting things have been taking place in the Lebanese Social Media Scene…

I have got the best news for you: the educational sector is finally catching on on the gap between the dogmas and the realities. This Spring Ayman Itani will be giving a course in LAU on Media, Culture and Technology. The course will provide an in-depth overview of everything out there for complete beginners and focus on teaching  not only the how & why of  using these tools, but also the New Media Mindset empowering them with real case studies and practical work shops. Ayman also has a couple of surprises up his sleeves for the lucky students taking his course and will be updating us on their progress all through the way, so stay tuned!

Media Culture & Technology course at LAU spring 2010

Another fabulous thing is that traditional media has now also acknowledged the new media channels and with the help of Social Media enthusiasts like Amer Tabsh it is starting to get the coverage it deserves. Below are Video Clips from a Live show on Lebanese Future TV interviewing Maya Zankoul, Samer Karam and Ayman Itani regarding their twitter addictions. Hopefully this will encourage new active Lebanese twitter users as well as companies to experiment with twitter and other media.

In other news, you can check my Bloggers FaceOff on Chanty’s blog.

So what’s new in your lives my dears?

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In the “New Media Age” hiding information is no longer ‘in’ especially for companies in the service sector, especially if those services are related to New Media. Moreover, when it comes to Marketing, it is now considered “mauvais ton” to push your content or offers onto your clients. The trick of the trade nowadays is being found, producing and spreading your content, educating your clients,  creating free tools… In short, Inbound Marketing.

Inbound Marketing is a relatively new discipline, though if you take a closer look at it, it is rooted in the same basic principles of all human interactions since the beginning of time.  Nevertheless, no one teaches us about Inbound Marketing in Universities (at least in the ME). Unfortunately, the academic world is unaware that the rules of Marketing & PR have been changed, and this is one of the reasons I am delaying my MBA.

But not all hope is lost, in fact, thanks to the Inbound Marketing philosophy of sharing and creating great content all marketers and people interested in personal branding have access to Inbound Marketing University.

The University is organized by Hubspot, one of the leaders in providing Inbound Marketing services for SME’s. You may also know about Hubspot form their great tools such as Twitter Grader and Blog Grader.  For this great project, Hubspot has partnered with the leading companies in the industry, each sharing its expertise in the continuously growing series of webinars/classes. But most importantly all the resources are FREE (thanks to the sponsors).

Another thing IMU focuses on is growing the Inbound Marketing Community where all can share their experiences in the New Marketing era.

IMU is a subject that I am very passionate and excited about, one of the reasons being that I am an IMU graduate myself now. So, register, download the webinars and start learning.  And in my next post I will be telling you about how it went for me, and all the drama I lived through before the Exam and then the turmoil of waiting for my certificate. But that is a completely different story!

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How can voting for the most beautiful girl on campus support education? I do not mean to sound as a feminist, as I am all in for men opening doors … but really something is undeniably wrong with our educational system, if universities are competing with each other on who has “the fairest of them all”. And then I imagine kids deciding which university to attend basing that on: “Oh, University A has the best chicks!”

Anyone with me?

Miss Universities lebanon - beuaty meets education?

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As with any problem, a great counter measure against Climate Change is raising awareness. Many of us feel helpless, and idle living in a country whose leaders “have bigger problems to think of”‘*than the country’s eco-health. And that is why it is easier for our government to invest in fire fighting equipment, rather than invest in its prevention…

But I do not want to swerve from the subject here, though all is admittedly interlinked to the main topic. What I wanted to talk about was how can consumerism, and your personal buying behaviour affect climate change, and even corporate social responsibility? You as a single consumer, may today start a trend that will generate thousands of green practices in the future.

If that last phrase sounds surrealistic to you, keep reading!

The Laws of Supply & Demand

 In Economics 101 we all learned about how the curve shifts when the demand for certain products rises above the supply curve. With time the market responds to increase the supply of in-demand items, while items on the decline of their life cycle are soon ousted out of the supply chain. So when you as a single consumer decide to buy solely green or greener products, even if they are initially unavailable in the market place, inevitably, if you stick to that consumer behavior, those products will find you! So thinking and buying Green will elicit other service and product vendors to think on the same brain wave on a large scale save the world? Don’t laugh, as a final argument on that point read Lebanon Opportunities article on how Going Green is profitable for Businesses.

So knowing that, what can you do?

- Learn more about what are the greener alternatives to products. There are so many things you can do here: Use roller deodorants rather than these CFC packed spray cans. Buy a smaller car, you’ll save up on the gas and help the environment. Buy eco-friendly energy saving light bulbs. And consider going meatless once a week.

- Buy fruits and vegetables in season.

- Try to eliminate product with bigger carbon footprints. For example go for local & organic foods as opposed to imported goods at all times.  When standing in the supermarket we  often think of imported products as better alternatives to local imitations, but think about their carbon footprint! I love this project by James Reynolds, called Far Foods which aims at raising awareness of the Carbon Footprint of imported goods and all goods in your shopping basket for that matter. 

- If you can’t find greener products, always ask! Repetitive questions in the vendors’ mind equal business opportunities! Remember , demand generates supply and not the other way round.

- As first step, start buying less of those carbon points packed products!

… the list is endless

Have a Global Outlook on Your Lifestyle

As with products think about your day-to-day actions, and analyze them in terms of your carbon footprint:

- Do you really need to take that plastic bag for your two bars of chocolate that you are gonna eat now?

- If you are already using an eco-tote tell that cashier that pre-packing the items in plastic bags defeats the point! ( yes they truly do that! for them the eco-tote is another product and not an eco-tool)

- Try going to closer venues as opposed to those that need a longer commute

- Don’t jump into the car if your destination is 5 minutes away! Lebanese love luxury, but that is too much.

- If you see carbon negative behaviour expressed by others educate them.

- Don’t print, unless you need to & if you do make sure its economical.

campaign for reducing electricity consumption- Turn off the lights when you can do without them, or light a candle when you are in a romantic mood.

- Washing your dishes with cold water in the summer, and taking cool showers is refreshing and eco-friendly.

- Think of investing in alternative energy sources for your home.

- Recycle,  be it at home or at work…

- Something I am working very hard on is closing the water tap while brushing my teeth…

- Preach, bitch and moan to others regarding their non-ecofriendly behavior.

This list can go on and on forever… It’s amazing how much we can either do or don’t to pitch in. Remember being a good consumer, contrary to what corporate tycoons want us to believe, is about consuming less!

I honestly believe that if we teach by example and raise awareness around us, everyone around will have to give in as more and more people choose the green path, there will be pioneers even in our governments…

So why don’t we do something about it while we still can?

The Age of Stupid will be screened in Lebanon at Empire Sofil on the 25th & 26th of October.

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Read also other Blog Action Day Posts by fellow Lebanese Bloggers:

 
* Liberal quote from someone in the Ministry of Environment that was voiced out to me by a journalist who was asking him how the government is encouraging corporate green practices.

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