Corporate marketing

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Marketing Checklist

 

I know I am usually all about the Social Media Marketing, but let us not forget, traditional marketing is still amkes up a huge part of a marketer’s day to day tasks. And though participation in tradeshows*, exhibitions and conferences may become less frequent it is still there for every marketer and is essential for business networking, at least for now.

 

When I was preparing for an exhibition at work I made this checklist in order not to forget anything, and thought I would share it with you. It contains the major things that you should do/coordinate/get before, during and after an event / exhibition that your company is participating in. Let me know if you would add anything to it, feel free to download it, modify it and scribble your own notes in, that  relate to you industry or specific event.

Fell free to ask me for the original file, in case you want to make major changes, I would be happy to see it get a new life.

 

 

 

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* Not that I like/enjoy the fact, to me they are more like the inevitable. Networking 101 without the 2.0 element ( and some events that I have to attend/participate in are like that) seem to lack an extra layer of richness and context. I do enjoy events directed towards netizens though.

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Bras for A Cause – Funstany.com

While companies are trying to trick the social media users to talk about them , Fustany.com* is really trying  to do some social good, partnering with the wonderful Loryne Atwi from One Wig Stand for a project aiming to provide cancer survivors with sexy and accessible lingerie, whilst doing breast cancer awareness and fund-raising.  Watch the video above to find out how the idea was born and who the judges are.

 

And the guys are pretty well organized, they recruited a team of ambassadors, they are churning out fresh shareable content within a set calendar,  they are passionate about their cause and most importantly they are active online and very quick to respond. So companies out there trying to figure out how to operate social media stay tuned to the guys begins Bras for a Cause.

 

And if you are a designer, Bras for a cause competitions not for fame and fortune, but because THIS is what will really empower women with breast cancer and make their life much easier.

 

 

Don’t forget to check the Bras for A Cause website, twitter and facebook page .

 

 

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*its not the first time fustany.com are doing something to help with breast cancer awareness either

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At first I thought it may just be Zaatar w Zeit rebranding themselves,then I saw this video and the acting and the background music just stand out together with a youtube account that was just born yesterday.

 

 

Missingz

 

And then just a few minutes back I got this letter delivered to my office.

Zaatar w zeit viral campaign kidnappers letter

Would’ve been more fun if ZwZ was panicking online and threatening to sue the mischievous, but i guess all of this is part of tehir online initiation campaign.

 

It’s fun let’s keep watching.

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Kono Pizza Blackberry Delivery

 

Apparently you can now order a Kono Pizza delivered to you via Blackberry Services, that’s an interesting way of looking at mobile marketing , perfectly localized for our country.

*It was hard to capture the photo whilst driving and having beeping coming from all around on this Rass Beirut Cross Road.

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Forward Forum - Poltical Demonstrations ad

 

Everyone is up to stirring a revolution these days, or at least, trying to juice out the buzz out of them towards their gain.

I’ve showed you previously an example of Irhal’s response to the Egyptian revolution.

This new example tries to echo a recent political rally here in Beirut, re-purposing it to promote their event. My Eyeballs, being used to political slogans all around were definitely caught up to read on. Nevetherless, I do not believe it added to the event’s exposure or made more impact compared to Forward’s usual print materials / ads.

 

What do you think?

 

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For revolutions I am interested in, I advise checking out Ontornet’s amazing efforts for advocating for faster internet in Lebanon.

 

 

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This one is from my screenshot archive that is yet to see the light of day.

During the  first days of the Egyptian revolution,  travel portal Irhal was witty enough to quickly launch this online advertisement campaign, which at first thought makes you think about the revolution and a naive campaign cooked up in haste by the revolutionaries, whilst you quickly discover that the ad just wants YOU to see the world more. What I did not like that the time is that the ad took you to the website’s home page, instead of a specialized landing page.

 

irhal ad jan 25 egypt revolution

irhal.com also offered Egyptian companies working in the tourism sector free ad space to help boost the tourism sector there following the political unrest.

 

Do you have similar examples stashed away somewhere?

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You all remember Samer Karam’s brainchild @cooki3man, which was the first twitter based business model. Through @cookieman you could order cookies baked according to Samer’s secret recipe via DM ( and later on via email). And whilst the business was quite successful and many were jumping to place orders and batches were running out fast, legend has it Samer’s oven broke down and he moved back to more serious and less sugar rush inducing endeavors.

 

But it seems there is another business that is willing to explore the power of twitter’s word of mouth business growth.

 

Having been punked by the Brand Protection Group Campaign recently, having @taxilb adding near April 1st, did not speak in their favor, as I am as cautious as ever.  But indeed I am curious and have been watching them interact online stirring quite a commotion amongst the twittershphere with their value proposition.

 

Taxi Lb order a taxi via twitter

 

 

 

And some of their posts are plain hilarious:

Taxi Lb order a taxi via twitter

 

It does not seem that any one has tried them out yet, but their rates sound very reasonable and their online persona is very bubbly.

Quite interestingly, the business started with an twitter account before even launching the website.

Taxi Lb order a taxi via twitter

 

Well that is all I know for now, but of course  I am full of questions wanting to know who is behind this service and how the business is going so far and if anybody has used it.

 

Lets keep looking, maybe next time I have to take my car for maintenance I will try them out!

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The below is a campaign that was launched by AM Financials last summer (Summer 2010) and still running on their site and corporate materials. At the time it seemed to me too brilliant to be original, I raked my memory and did my research.

Am Financials Ad Campaign

You could fin the full overview of the original Yahoo Campaign launched in September 2009 here.  I do not believe it was a coincidence, do you?

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Rak Bank Social Media Twitter Campaign for Insurance

There is nothing out of the usual in this campaign and yet This campaign provides a good quality step up from the regular wishy-washy stale sweepstakes.

What is good about this campaign:

- It puts Rak Bank’s new product at the center of the promotion, by giving people a packaged message  to tweet. The message is short and concise.

- Does not force you to follow or like anyone.

- Message provided is impartial and hence does not in any way affect credibility of the tweeter.

- It is extremely simple for users to execute and only involves one step.

- It provides transparency by showing all the rules, number of prizes, campaign duration, method of selecting winners…

- It costs Rak Bank close to nothing and would be extremely easy to monitor.

- It is less of a bribery model (cheap sweepstakes) and more of a reward for promotion model.


Keep following @rakbanklive  on twitter to see their other ways of interacting with the audience.

P.S. I am lately resorting to short posts, as opposed to not writing at all.

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Ameinfo asks members to answer survey in return promises to donate to their charity of choice

Ameinfo asks members to answer survey in return promises to donate to their charity of choice

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