Bonjus Popsicle ad billboard- Click to zoom in
This series by Bonjus really relates to the senses, with the great slice representations my mouth waters every time I see them. Undoubtedly they are one of my favorite ads of the summer.
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Tags: ads, advertisement, beirut, billboards, Corporate marketing, ice cream, lebanon, outdoor ads, popscicle
Almahhal Al Mnih - Mahal Ma btestrih - Click to view full size
Hasab el Souk Betsouk - Click to view full image
Last year Jamal Trust Bank launched endearing visuals to promote their personal loans, and well this year I feel they have outdone themselves, as they created ads that really grab your attention, and for me present great visual remixes of street art and”street culture heritage” that really etch the brand into your brain and make you associate these common place objects, when you see them “off-bilboard” with the brand’s message, which is something every brand dreams of. My favorite, is their interpretation of ”back of the truck advertising” , now every time I see a truck with these funny phrases they have, I think about JTB. And the copywriting is such a good play on words, don’t you think?
More of these lovelies on Tarek’s blog.
* I could not capture the whole series and they have not updated their website yet, so if you can acquire them and link them to me I would gladly have the whole collection.
Tags: advertising, bank advertising, beirut, billboards, brand equity, branding, brqand reach, calligraphy, cult objects, financial marketing, grafitti, Jamal trust bank, lebanese banks, lebanon, outdoors ads, persona marketing, personal loans, social objects, writings on the wall
A lot of my stress in Lebanon is related to the plight of recklessness that we witness on our roads be it from pedestrians or from drivers. The Lebanese roads mayhem, can only be more favorable that the driving habits in Egypt, which is known to be utterly ‘kamikazeh’ reckless.
And though I may be late to comment, I am utterly in love with this new project on LBCI, Cheyef 7alak to document this sad state on Lebanese roads and highways an show the mischievous what it really looks like. Citizens are also encouraged to sumbit their own witness stories, photos and videos on the website, youtube channel, facebook and twitter.
Check out below my favorite episode of the series that showcases why it is “stupid” to use a pedestrian bridge and what a pedestrian bride is “actually made for”.
Great work Impact BBDO and LBCI this is a great awareness campaign, and the digital integration of the campaign is also good.
Tags: advocacy, beirut, cheyef7alak, crossing the street, driving regulations, impact bbdo, LBCI, lebanese drivers, lebanon, pedestrian bridges, pedestrians, public awareness, reckless driving, traffic
UPDATE: Leo Burnett won Cannes Lions silver for this campaign.Check the full campaign recap video below. Thumbs UP! (The reach numbers seem a bit high to me though)
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Initially Published March 18
After an extremely dull strain of flash microsites and lame sweepstakes comes a completely refreshing SOCIAL social media campaign from Leo Burnett, that provides a unique and personalized message and is also 100% related to the cause at hand. To think that all of this time when I was raging that ad agencies DO NOT GET IT that influencers want to be ENGAGED they got IT !!!
It all started a few days ago when I found a friend request on my facebook from a “Darine Sabbah” who also had MY profile photo. Immediately I posted for all my friends to report this person and reported him/her myself. Friends rages, some said its a spam bot and that others have been hit too, a friend called me to check if I am OK, another said I must be pretty famous to be impersonated… whilst I stayed bewildered that the profile is still up.
And a few minutes ago I found what it is all about and it is so bewilderingly brilliant, that after my long round of silence and amidst my crazy commitments to Twestival Beirut (and instead of writing a post about that) I am writing a post about this.
So the secret was revealed when I got the following two Private Messages on Facebook.
Do I need to rave more about how insightful this campaign was?I would’ve probably created you some nice bullet list and a great deal of reasoning packed into 500 words or so, if I had the time, but I think you guys can go ahead and build it on your own, in the comments below.
So be ware “The closest things to you might be fake”. It’s time to take action.
P.S. What I did not like though that the PMs came from a from Brand PGs facebook user account and that that account is a closed account with little info and there is no Facebook Page for Brand protection.
P.S.2 The funny thing is that I got a Press Release from Leo Burnett a few days earlier about what they were doing for the campaign and tehre was a slight mention of facebook, but i completely disregarded it thinking it will be same old ads + page. I almosty feel like calling this “guerrilla social media” …
Tags: brand protection group, digital activism, digital agency, guerilla marketing, influencers outreach, integrated campaign, lebanon social media campaign, leo burnett, social media campaign, Social Media Marketing, social media marketing lebanon, social media marketing measurement, social media strategy
With the great number of creative submissions by both celebrit designers, professionals and amateurs for Bras for a Cause, it was really hard to make a choice. But my absolute favorite is the one above, the design by Millniece Pinto is really empowering and absolutely beautiful, I just wish it really gets to be made into real life.
Many women wish they could show off their bra, either because of the colour, prints or various other design aspects. I have designed a bra,taking this into consideration,by using a basic U-plunge bra and adding a yoke to it. I have designed this bra to be worn either under or over garments. Keeping in mind, women with breast cancer, the bra is designed as a pocket bra, where a prosthesis can be put in, if needed. Sacagawea being a symbol of women’s worth and independence, I have used her culture as inspiration whilst designing the bra. The Lemhi Shoshone culture has a lot of earthy colours used, that are sombre, yet bold. I have also used tribal print, found in the Lemhi Shoshone culture, in the design. The print has been inspired by a beaded necklace. To keep with the sassy, feminine appeal, I have chosen a combination of lace and cotton fabric. The bra is designed for women who are bold and young, and women who want to rediscover their youth.
What is your favorite? Vote Now and help in spreading awareness about breast cancer.
Tags: awareness campaign, bras for a cause, cancer, competition, csr, fustany, middle east, one wig stand, voting
The original Kono Pizza , webscreenshot from http://www.konopizza.it/eng/home.html
VS
The duplicate, received via email
Tags: coneinn, copy cat oproducts, copycat, goraeib, Kono Pizza, lebanese products, lebanon, pizza, pizza cone, pizza in a cone
These are a few of the mantras that I try to repeat to clients to shift their paradigm to thinking about ONLINE marketing and their online presence. What are the mantras that you follow in your online marketing strategy?
- Advertising does not Guarantee Visibility
- Visibility does not equal Brand Leverage
- Visibility is nothing without Engagement
- Engagement can not result in friction points and frustration, as these “de-stimulate” and greatly impact conversions
- Engagement needs a series of personalized touch-points in order to create qualified leads that are then filtered into conversions
- Visibility through online advertising does not mean engagement and brand awareness in the online world
- Since online advertising is not interruption based, the challenge is in creating interactive ads and campaigns that will grab the attention of the online community and create conversions.
- Online advertising and other social media channels are used in combination to create multiple effective touch points with leads and community leaders to create brand engagement and awareness.
- Valuable content and value added in the community create a positive brand image will will eventually lead to more conversions
- Conversions are not instantaneous, online marketing, just like any sales process requires significant lead nurturing to make them convert and become clients.
- As each online experience is unique, we now have the tools to target each and every targeted group with individual messages and tailored communication strategies that will create multiple gateways for them to find out about the brand and come through gateways customized for them.
- In the online world, any activity performed by a company leaves a lasting footprint in the world wide web, unlike offline, where there is no feedback past the expiry of the month in which an add or press release was rolled out.
- On Digital Echo: Online campaigns, do not have an instantaneous effect, before becoming viral, a certain time-slot needs to be given for the online community to discover the content ( which we will be working on), get interested in it, explore it, adopt it and then start spreading it and becoming brand ambassadors. This resulting echo will further resonate the campaign and the brands position. That is why, the campaigns need to be present and fed with content for certain period to maximize their reach.
- Online advertising gives companies full statistics in terms of how many people viewed their messages/ads, how many clicked on their ads, where they came from, what they did, how much time they spent on the landing page… something offline advertising can not aspire to. Furthermore in online advertising you pay for targetted leads and people who actually viewed the ads , and not a mass of newspaper subscribers that disregard the ad, or people who switch channels during commercial times.
- Leads need to be put into a personalized nurturing process that will ensure their conversion with time through a series of various online and offline touchpoints with the brand.
Tags: building engament, conversions, digital echo, digital marketing, digital presence, digital reach, digital strategy, engagement, interactivity, landing pages, lead nurturing, mantras, online advertising, online advertising strategy, online marketing, social medi amarketing strategy, Social Media Marketing, social media marketing consultant
I know I am usually all about the Social Media Marketing, but let us not forget, traditional marketing is still amkes up a huge part of a marketer’s day to day tasks. And though participation in tradeshows*, exhibitions and conferences may become less frequent it is still there for every marketer and is essential for business networking, at least for now.
When I was preparing for an exhibition at work I made this checklist in order not to forget anything, and thought I would share it with you. It contains the major things that you should do/coordinate/get before, during and after an event / exhibition that your company is participating in. Let me know if you would add anything to it, feel free to download it, modify it and scribble your own notes in, that relate to you industry or specific event.
Fell free to ask me for the original file, in case you want to make major changes, I would be happy to see it get a new life.
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* Not that I like/enjoy the fact, to me they are more like the inevitable. Networking 101 without the 2.0 element ( and some events that I have to attend/participate in are like that) seem to lack an extra layer of richness and context. I do enjoy events directed towards netizens though.
Tags: campaign, checklist, Corporate marketing, exhibition booth, exhibition stand, exhibitions, How to, how to prepare for an exhibition, lead generation, lists, management how to make the most out of exhibitions, marketing, promotional items, tradeshows
Bras for A Cause – Funstany.com
While companies are trying to trick the social media users to talk about them , Fustany.com* is really trying to do some social good, partnering with the wonderful Loryne Atwi from One Wig Stand for a project aiming to provide cancer survivors with sexy and accessible lingerie, whilst doing breast cancer awareness and fund-raising. Watch the video above to find out how the idea was born and who the judges are.
And the guys are pretty well organized, they recruited a team of ambassadors, they are churning out fresh shareable content within a set calendar, they are passionate about their cause and most importantly they are active online and very quick to respond. So companies out there trying to figure out how to operate social media stay tuned to the guys begins Bras for a Cause.
And if you are a designer, Bras for a cause competitions not for fame and fortune, but because THIS is what will really empower women with breast cancer and make their life much easier.
Don’t forget to check the Bras for A Cause website, twitter and facebook page .
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*its not the first time fustany.com are doing something to help with breast cancer awareness either
Tags: bras for a cause, breast cancer awareness campaigns, breat cancer awareness, competition, csr, design, fashion, fustany.com, jordan, lebanon, middle east, one wig stand, social activism, social ambassadors, social media, uae
