Articles by Darine Sabbagh

You are currently browsing Darine Sabbagh’s articles.

how not to use facebook advertising lebanon

 

 

 

how not to use facebook advertising lebanon

UPDATE: Apparently someone is impersonating the Wissam Fares with this profile. Based on a comment by fellow blogger Elie on Blog Baladi. 

I was pretty shocked to see this facebook ad. I was intrigued. Could it be some interesting social media campaign? I clicked. It landed on a personal profile as you can see. The guy has been in the game ( registered FB user ) since 2010. Hence, most probably he is following the Lara Kay path, and trying to get some extra attention, or is just plain bored and playing with facebook advertising.

 

For those of you who can not understand Lebanese slang this ad says: “I am in Beirut now and I want a girl to spit in my face … and I am not kidding”.

 

In any case for a marketer, especially one that works in social media, such occurrences really put an interesting perspective  into our industry. Traditional billboards are overtaken by people posting Birthday wishes and love messages, while on Facebook, Sayfco ads come hand in hand by a guy who wants to find a girl to spit on his face. And I suspect, since facebook can’t really filter out Lebanese slag his ad got approved.

 

This definitely beats politicians promoting their facebook pages. Have you seen weirder Facebook ads? I am dying to know!

 

Tags: , , , , , , , , , , , , , , , , , , ,

Prepare your red carpet outfits and dancing shoes, it’s going to be a blast! 
Geekfest 5.0 will bring out all that is geeky in fashion and blend it into the urban tunes of modern Lebanese Bands and Performers. Though geeks would not admit they are into fashion, we do know that there is a certain subcultural attire associated with them and we are about to expose it to the world!

 

The Program 

7:30 PM | Registration
Early registration secures spots for special sponsor goodies and Geekfest branded swag. Come early before the good stuff runs out

8:00 PM | Let’s Talk the Talk

  • Maya Metni | Le Geek, C’est Chic! How to dress like a Geek? A practical guide | Maya is a visual communication consultant. She gathers her musings & inspirations in her blog www.mayametni.com & @mayametni 
  • Toni Yammine | Crowdsourcing Music Videos – Meen the Band | Toni is a Lebanese musician/director. He likes chocolate so much, and knows how to count very well in both Lebanese and English. He also has an RC plane and tweets on @toniyammine.
  • Hind Hobeika | Smart/tech clothing and where that’s all heading? | Hind is an engineer, swimmer and a self-tracking geek at its most!
  • Beshr Kayyali | Making Arabic Indie Music Popular Sawt.com | Beshr is a true Geek through and through. He has worked on many successful web projects for geeks apart from his day job as a developer.
  • Bassam Jalgha | Live Demo How to Build an Audio Synthesizer in 10 minutes Using Open Source Information | Bassam is a maker by heart. Always high on solder fumes, he works with electronics, build robots. He is into the DIY cult and tries to annoyingly spread it among his entourage. Check him out on www.depotbassam.com.
  • Loryne Atoui | Fashion for a cause | Loryne is a graphic designer impassioned by a crusade against breast cancer as well as travel and photography.

 

9:30 | On the Catwalk!
Everybody knows that Geek is the new sexy! And we’re here to prove it! Our red carpet fashion show will feature:
  • REAL PEOPLE and GEEKS AS MODELS
  • Fashion for fundraising – Bras for a Cause by One Wig Stand 
  • Up & Coming Lebanese and Middle Eastern Geeky/Urban fashion Designers stages by Fishy Nation
  • An Online Collaborative line designed by our own Joseph Maalouf
  • Geeky Tshirts by Maya Zankoul
  • Looks from top Lebanese Fashion Bloggers
  • Geeky Tshirts by NOBRAND
  • DJing the show is DJ Beats

 

10:15 | Let the Music Play
This year Geekfest will blaze with music performances from up and coming Lebanese Brands hosted in the cool space of The Angry Monkey including:
  • Alternative Rock Performance by Near Surface
  • Special Vocal Performance by Hiba Kadri
  • Acoustic Cover Performance by John Nurpetlian
  • A Stand Up Comedy Performance by our own Malek Teffaha
  • GIVEAWAYS DRAW FROM OUR SPONSORS
  • House Music by DJ G.
  • Real Party Time featuring a DJ set by Underrated
  • AND OTHERS…

ONGOING – The Art Show 

The Union’s Space in Gemmayze will be turned into an art expo featuring an exhibition on how Music influences art by Sandra Issa.
ONGOING | Food & Drinks (Optional)
Entry to Geekfest and participation in all of its side events is FREE, however, you may choose to reserve a place for dinner or drinks & snacks at two of The Alleyway’s locations or have anything on their menus. These deals are made solely for GeekFest Beirut attendees. Reservations are processed here.
  • Couqley Dinner Formula for LL 29,000 | [Starter + Main] or [Main + Dessert].
  • The Angry Monkey Formula for LL 30,000 | Open 961 Beer with premium snacks on the table (nachos, wings, etc…). Entrance to the venue is 18+
Libyan Email Scam- Ibrahim M. Koussa.koussa@strompost

from my inbox

Tags: , , , , , , , ,

Bonjus Popsicle ad billboard

Bonjus Popsicle ad billboard- Click to zoom in

This series by Bonjus really relates to the senses, with the great slice representations my mouth waters every time I see them. Undoubtedly they are one of my favorite ads of the summer.

 

via Beirut Drive By Shooting, click to view original post

Tags: , , , , , , , ,

Matrah ma Btertah Rtah

Almahhal Al Mnih - Mahal Ma btestrih - Click to view full size

Jamal Trust Bank  Billboard - Hasab el Souk Betsouk

Hasab el Souk Betsouk - Click to view full image

Last year Jamal Trust Bank launched  endearing visuals to promote their personal loans, and well this year I feel they have outdone themselves, as they created ads that really grab your attention, and for me present great visual remixes of street art and”street culture heritage” that really etch the brand into your brain and make you associate these common place objects, when you see them “off-bilboard” with the brand’s message, which is something every brand dreams of. My favorite, is their interpretation of ”back of the truck advertising” , now every time I see a truck with these funny phrases they have, I think about JTB. And the copywriting is such a good play on words, don’t you think?

 

More of these lovelies on Tarek’s blog.

 

* I could not capture the whole series and they have not updated their website yet, so if you can acquire them and link them to me I would gladly have the whole collection.

Tags: , , , , , , , , , , , , , , , , , ,

A lot of my stress in Lebanon is related to the plight of recklessness that we witness on our roads be it from pedestrians or from drivers. The Lebanese roads mayhem, can only be more favorable that the driving habits in Egypt, which is known to be utterly ‘kamikazeh’ reckless.

 

And though I may be late to comment, I am utterly in love with this new project on LBCI, Cheyef 7alak to document this sad state on Lebanese roads and highways an show the mischievous what it really looks like. Citizens are also encouraged to sumbit their own witness stories, photos and videos on the website, youtube channel, facebook and twitter.

 

Check out below my favorite episode of the series that showcases why it is “stupid” to use a pedestrian bridge and what a pedestrian bride is “actually made for”.

 

Great work Impact BBDO and LBCI this is a great awareness campaign, and the digital integration of the campaign is also good.

Tags: , , , , , , , , , , , , ,

It’s been almost a week since I’ve returned from Tunis, and I have barely unpacked, and I literally have sand from the beach there in my favorite sandals. Asides from the massive amount of fun, sightseeing and shopping that was done there, those four days were dedicated to the Regional Meeting of Creative Commons, which also served as an initiation of the CC Tunis community, that I am sure will greatly enrich the region with their unlimited passion.

Within the event a series of workshops were incorporated to introduce ‘sharism’, creative commons and remixing in an open source worlds. The whole event culminated in an amazing concert, the music and program of which was created by the participants within these four days.

Photo take by Bilal Randeere's during the workshop and is licensed under CC-BY-NC-SA license click to view more photos by Bilal From Tunis

Together with Eman Jaradat from Jordan, we gave a workshop* on how to use Creative Commons in combination with Social Media to Create, Share, Network and Build Your personal brand. We tried to explain CC, the different social networking platforms and how to share/find work there as well as emphasizing the importance of proper attribution.

The most amazing part of that is when we gave the attendees an assignment to create their own works representing current Tunis. Our participants were mostly writers and journalists, but surprisingly they have created very interesting conceptual work with limited tools and the internet, whilst one group ‘borrowed’ a designer from the other workshop to fulfill their concept.

You can see the results, as they were remixed into the video created during Stephanie Terroir‘s and Mahmoud Abou Wardeh’s workshops, which was projected in the concert.

Creative Commons Tunis Regional Meeting

Tunisia is a unbelievably beautiful country, with warm and welcoming people, despite the recent events, everything was completely safe and peaceful when we were there. So I absolutely recommend for anyone thinking of a vacation spot to pick Tunisia, you would not regret it!

_______________________________
*building the workshop and exercises and coordinating it online is a whole other story/miracle all in the spirit of CC, big thanks to Donatella De La Rata for bringing me and Eman together ;) and Naeema for providing guidance, the slide background and some of the slides from her presentation.

Tags: , , , , , , , , , , , , , , , , ,

UPDATE: Leo Burnett won Cannes Lions silver for this campaign.Check the full campaign recap video below. Thumbs UP!  (The reach numbers seem a bit high to me though)

_______________________

Initially Published March 18

After an extremely dull strain of flash microsites and lame sweepstakes comes a completely refreshing SOCIAL social media campaign from Leo Burnett, that provides a unique and personalized message and is also 100% related to the cause at hand. To think that all of this time when I was raging that ad agencies DO NOT GET IT that influencers want to be ENGAGED they got IT !!!

 

It all started a few days ago when I found a friend request on my facebook from a “Darine Sabbah” who also had MY profile photo. Immediately I posted for all my friends to report this person and reported him/her myself. Friends rages, some said its a spam bot and that others have been hit too, a friend called me to check if I am OK, another said I must be pretty famous to be impersonated…  whilst I stayed bewildered that the profile is still up.

And a few minutes ago I found what it is all about and it is so bewilderingly brilliant, that after my long round of silence and amidst my crazy commitments to Twestival Beirut (and instead of writing a post about that) I am writing a post about this.

So the secret was revealed when I got the following two Private Messages on Facebook.

brand protection group campaign direct message one - the closest thing to you may be fake brand protection group campaign - direct message

Do I need to rave more about how insightful this campaign was?I would’ve probably created you some nice bullet list and a great deal of reasoning packed into 500 words or so, if I had the time, but I think you guys can go ahead and build it on your own, in the comments below.

 

So be ware “The closest things to you might be fake”. It’s time to take action.

P.S. What I did not like though that the PMs came from a from Brand PGs facebook user account and that that account is a closed account with little info and there is no Facebook Page for Brand protection.

 

P.S.2 The funny thing is that I got a Press Release from Leo Burnett a few days earlier about what they were doing for the campaign and tehre was a slight mention of facebook, but i completely disregarded it thinking it will be same old ads + page. I almosty feel like calling this “guerrilla social media” …

 

Tags: , , , , , , , , , , , ,

With the great number of creative submissions by both celebrit designers, professionals and amateurs for Bras for a Cause, it was really hard to make a choice. But my absolute favorite is the one above, the design by Millniece Pinto is really empowering and absolutely beautiful, I just wish it really gets to be made into real life.

 

Many women wish they could show off their bra, either because of the colour, prints or various other design aspects. I have designed a bra,taking this into consideration,by using a basic U-plunge bra and adding a yoke to it. I have designed this bra to be worn either under or over garments. Keeping in mind, women with breast cancer, the bra is designed as a pocket bra, where a prosthesis can be put in, if needed. Sacagawea being a symbol of women’s worth and independence, I have used her culture as inspiration whilst designing the bra. The Lemhi Shoshone culture has a lot of earthy colours used, that are sombre, yet bold. I have also used tribal print, found in the Lemhi Shoshone culture, in the design. The print has been inspired by a beaded necklace. To keep with the sassy, feminine appeal, I have chosen a combination of lace and cotton fabric. The bra is designed for women who are bold and young, and women who want to rediscover their youth.

 

 

What is your favorite? Vote Now and help in spreading awareness about breast cancer.

Tags: , , , , , , , ,

The original Kono Pizza , webscreenshot from http://www.konopizza.it/eng/home.html

 

 

VS

 


The duplicate, received via email

 

 

Tags: , , , , , , , , ,

« Older entries