HOW NOT TO USE FACEBOOK ADS Or When Lebanese Guys Get Desperate
UPDATE: Apparently someone is impersonating the Wissam Fares with this profile. Based on a comment by fellow blogger Elie on Blog Baladi.
I was pretty shocked to see this facebook ad. I was intrigued. Could it be some interesting social media campaign? I clicked. It landed on a personal profile as you can see. The guy has been in the game ( registered FB user ) since 2010. Hence, most probably he is following the Lara Kay path, and trying to get some extra attention, or is just plain bored and playing with facebook advertising.
For those of you who can not understand Lebanese slang this ad says: “I am in Beirut now and I want a girl to spit in my face … and I am not kidding”.
In any case for a marketer, especially one that works in social media, such occurrences really put an interesting perspective into our industry. Traditional billboards are overtaken by people posting Birthday wishes and love messages, while on Facebook, Sayfco ads come hand in hand by a guy who wants to find a girl to spit on his face. And I suspect, since facebook can’t really filter out Lebanese slag his ad got approved.
This definitely beats politicians promoting their facebook pages. Have you seen weirder Facebook ads? I am dying to know!
Tags: advertising, beirut, best practices, billboards, digital citizency, facebook advertising, lebanese girls, lebanese guys, lebanon, middle east, online advertising, online marketing, only in lebanon, onlyinlebanon, personal branding, politicians on social networks, S&M, SM101, social media, Social Media Marketing
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