JTB transforms Lebanese Streets and roads into Brand Social Objects

Matrah ma Btertah Rtah

Almahhal Al Mnih - Mahal Ma btestrih - Click to view full size

Jamal Trust Bank  Billboard - Hasab el Souk Betsouk

Hasab el Souk Betsouk - Click to view full image

Last year Jamal Trust Bank launched  endearing visuals to promote their personal loans, and well this year I feel they have outdone themselves, as they created ads that really grab your attention, and for me present great visual remixes of street art and”street culture heritage” that really etch the brand into your brain and make you associate these common place objects, when you see them “off-bilboard” with the brand’s message, which is something every brand dreams of. My favorite, is their interpretation of ”back of the truck advertising” , now every time I see a truck with these funny phrases they have, I think about JTB. And the copywriting is such a good play on words, don’t you think?

 

More of these lovelies on Tarek’s blog.

 

* I could not capture the whole series and they have not updated their website yet, so if you can acquire them and link them to me I would gladly have the whole collection.

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  1. Danielle’s avatar

    Wish I could read what it says! Darine, can you translate for me? Or does it then become lost in translation?

    Reply

  2. Trent’s avatar

    Thank you for another informative website. Where else may just I get
    that type of information written in such a perfect approach?
    I have a project that I’m simply now operating on, and I’ve been on the
    look out for such information.

    Reply

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