July 2011

You are currently browsing the monthly archive for July 2011.

Libyan Email Scam- Ibrahim M. Koussa.koussa@strompost

from my inbox

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Bonjus Popsicle ad billboard

Bonjus Popsicle ad billboard- Click to zoom in

This series by Bonjus really relates to the senses, with the great slice representations my mouth waters every time I see them. Undoubtedly they are one of my favorite ads of the summer.

 

via Beirut Drive By Shooting, click to view original post

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Matrah ma Btertah Rtah

Almahhal Al Mnih - Mahal Ma btestrih - Click to view full size

Jamal Trust Bank  Billboard - Hasab el Souk Betsouk

Hasab el Souk Betsouk - Click to view full image

Last year Jamal Trust Bank launched  endearing visuals to promote their personal loans, and well this year I feel they have outdone themselves, as they created ads that really grab your attention, and for me present great visual remixes of street art and”street culture heritage” that really etch the brand into your brain and make you associate these common place objects, when you see them “off-bilboard” with the brand’s message, which is something every brand dreams of. My favorite, is their interpretation of ”back of the truck advertising” , now every time I see a truck with these funny phrases they have, I think about JTB. And the copywriting is such a good play on words, don’t you think?

 

More of these lovelies on Tarek’s blog.

 

* I could not capture the whole series and they have not updated their website yet, so if you can acquire them and link them to me I would gladly have the whole collection.

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A lot of my stress in Lebanon is related to the plight of recklessness that we witness on our roads be it from pedestrians or from drivers. The Lebanese roads mayhem, can only be more favorable that the driving habits in Egypt, which is known to be utterly ‘kamikazeh’ reckless.

 

And though I may be late to comment, I am utterly in love with this new project on LBCI, Cheyef 7alak to document this sad state on Lebanese roads and highways an show the mischievous what it really looks like. Citizens are also encouraged to sumbit their own witness stories, photos and videos on the website, youtube channel, facebook and twitter.

 

Check out below my favorite episode of the series that showcases why it is “stupid” to use a pedestrian bridge and what a pedestrian bride is “actually made for”.

 

Great work Impact BBDO and LBCI this is a great awareness campaign, and the digital integration of the campaign is also good.

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It’s been almost a week since I’ve returned from Tunis, and I have barely unpacked, and I literally have sand from the beach there in my favorite sandals. Asides from the massive amount of fun, sightseeing and shopping that was done there, those four days were dedicated to the Regional Meeting of Creative Commons, which also served as an initiation of the CC Tunis community, that I am sure will greatly enrich the region with their unlimited passion.

Within the event a series of workshops were incorporated to introduce ‘sharism’, creative commons and remixing in an open source worlds. The whole event culminated in an amazing concert, the music and program of which was created by the participants within these four days.

Photo take by Bilal Randeere's during the workshop and is licensed under CC-BY-NC-SA license click to view more photos by Bilal From Tunis

Together with Eman Jaradat from Jordan, we gave a workshop* on how to use Creative Commons in combination with Social Media to Create, Share, Network and Build Your personal brand. We tried to explain CC, the different social networking platforms and how to share/find work there as well as emphasizing the importance of proper attribution.

The most amazing part of that is when we gave the attendees an assignment to create their own works representing current Tunis. Our participants were mostly writers and journalists, but surprisingly they have created very interesting conceptual work with limited tools and the internet, whilst one group ‘borrowed’ a designer from the other workshop to fulfill their concept.

You can see the results, as they were remixed into the video created during Stephanie Terroir‘s and Mahmoud Abou Wardeh’s workshops, which was projected in the concert.

Creative Commons Tunis Regional Meeting

Tunisia is a unbelievably beautiful country, with warm and welcoming people, despite the recent events, everything was completely safe and peaceful when we were there. So I absolutely recommend for anyone thinking of a vacation spot to pick Tunisia, you would not regret it!

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*building the workshop and exercises and coordinating it online is a whole other story/miracle all in the spirit of CC, big thanks to Donatella De La Rata for bringing me and Eman together ;) and Naeema for providing guidance, the slide background and some of the slides from her presentation.

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UPDATE: Leo Burnett won Cannes Lions silver for this campaign.Check the full campaign recap video below. Thumbs UP!  (The reach numbers seem a bit high to me though)

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Initially Published March 18

After an extremely dull strain of flash microsites and lame sweepstakes comes a completely refreshing SOCIAL social media campaign from Leo Burnett, that provides a unique and personalized message and is also 100% related to the cause at hand. To think that all of this time when I was raging that ad agencies DO NOT GET IT that influencers want to be ENGAGED they got IT !!!

 

It all started a few days ago when I found a friend request on my facebook from a “Darine Sabbah” who also had MY profile photo. Immediately I posted for all my friends to report this person and reported him/her myself. Friends rages, some said its a spam bot and that others have been hit too, a friend called me to check if I am OK, another said I must be pretty famous to be impersonated…  whilst I stayed bewildered that the profile is still up.

And a few minutes ago I found what it is all about and it is so bewilderingly brilliant, that after my long round of silence and amidst my crazy commitments to Twestival Beirut (and instead of writing a post about that) I am writing a post about this.

So the secret was revealed when I got the following two Private Messages on Facebook.

brand protection group campaign direct message one - the closest thing to you may be fake brand protection group campaign - direct message

Do I need to rave more about how insightful this campaign was?I would’ve probably created you some nice bullet list and a great deal of reasoning packed into 500 words or so, if I had the time, but I think you guys can go ahead and build it on your own, in the comments below.

 

So be ware “The closest things to you might be fake”. It’s time to take action.

P.S. What I did not like though that the PMs came from a from Brand PGs facebook user account and that that account is a closed account with little info and there is no Facebook Page for Brand protection.

 

P.S.2 The funny thing is that I got a Press Release from Leo Burnett a few days earlier about what they were doing for the campaign and tehre was a slight mention of facebook, but i completely disregarded it thinking it will be same old ads + page. I almosty feel like calling this “guerrilla social media” …

 

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With the great number of creative submissions by both celebrit designers, professionals and amateurs for Bras for a Cause, it was really hard to make a choice. But my absolute favorite is the one above, the design by Millniece Pinto is really empowering and absolutely beautiful, I just wish it really gets to be made into real life.

 

Many women wish they could show off their bra, either because of the colour, prints or various other design aspects. I have designed a bra,taking this into consideration,by using a basic U-plunge bra and adding a yoke to it. I have designed this bra to be worn either under or over garments. Keeping in mind, women with breast cancer, the bra is designed as a pocket bra, where a prosthesis can be put in, if needed. Sacagawea being a symbol of women’s worth and independence, I have used her culture as inspiration whilst designing the bra. The Lemhi Shoshone culture has a lot of earthy colours used, that are sombre, yet bold. I have also used tribal print, found in the Lemhi Shoshone culture, in the design. The print has been inspired by a beaded necklace. To keep with the sassy, feminine appeal, I have chosen a combination of lace and cotton fabric. The bra is designed for women who are bold and young, and women who want to rediscover their youth.

 

 

What is your favorite? Vote Now and help in spreading awareness about breast cancer.

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The original Kono Pizza , webscreenshot from http://www.konopizza.it/eng/home.html

 

 

VS

 


The duplicate, received via email

 

 

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