June 2011

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My little sister was so joyous that James Blunt was coming to Lebanon, to be fair she’s happy when any artists comes to Lebanon even when she does not get to go to the concert. She went to her first ever live performance last month when Shakira was here. I asked her if she saw her from the place they were at , she said when she zoomed in with her camera into the stage she was able to catch a glimpse. Then I asked her if she knew that would happen and that she needed to stand in a crowd of screaming people for hours would she still have went, she said DEFINITELY.

Counting Down to James Blunt supporting Tamanna

So now, as you may have guessed she’s going to the James Blunt Concert on Monday and she’s really excited! She’s counting down the days and today she drew the artwork above to show her excitement and support Tamanna (I think the guy with the glasses is supposed to be James Blunt) .

As you may know, what is amazing about this concert is that it is organized to fulfill a child’s wish, and all the proceeds from the international signer’s concert are also going in support of many other wishes for children with terminal illnesses and improving their quality of life. So all of this is a fantastic international collaboration between Tamanna and James Blunt that enables everyone to help and support either through ticket sales, awareness raising, or simply wearing a white T-shirt.

 

You can also help by:

-Donating on the Tamanna website.

- Like and share Tamanna’s facebook page
- Follow & RT @TamannaLeb

- Raise Awareness about the NGO within your social network.

 

 

Also Check out Mohammad Hijazi’s and Marie Nakhleh’s posts about Tamanna.

 

 

 

 

 

 

 

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These are a few of the mantras that I try to repeat to clients to shift their paradigm to thinking about ONLINE marketing and their online presence. What are the mantras that you follow in your online marketing strategy?

 

Image via SANTIMB on Flickr CC BY NC SA- Advertising does not Guarantee Visibility

- Visibility does not equal Brand Leverage

- Visibility is nothing without Engagement

- Engagement can not result in friction points and frustration, as these “de-stimulate”  and greatly impact conversions

- Engagement needs a series of personalized touch-points in order to create qualified leads that are then filtered into conversions

- Visibility through online advertising does not mean engagement and brand awareness in the online world

- Since online advertising is not interruption based, the challenge is in creating interactive ads and campaigns that will grab the attention of the online community and create conversions.

- Online advertising and other social media channels are used in combination to create multiple effective touch points with leads and community leaders to create brand engagement and awareness.

- Valuable content and value added in the community create a positive brand image will will eventually lead to more conversions

- Conversions are not instantaneous, online marketing, just like any sales process requires significant lead nurturing to make them convert and become clients.

- As each online experience is unique, we now have the tools to target each and every targeted group with individual messages and tailored communication strategies that will create multiple gateways for them to find out about the brand and come through gateways customized for them.

- In the online world, any activity performed by a company leaves a lasting footprint in the world wide web, unlike offline, where there is no feedback past the expiry of the month in which an add or press release was rolled out.

- On Digital Echo: Online campaigns, do not have an instantaneous effect, before becoming viral, a certain time-slot needs to be given for the online community to discover the content ( which we will be working on), get interested in it, explore it, adopt it and then start spreading it and becoming brand ambassadors. This resulting echo will further resonate the campaign and the brands position. That is why, the campaigns need to be present and fed with content for certain period to maximize their reach.

- Online advertising gives companies full statistics in terms of how many people viewed their messages/ads, how many clicked on their ads, where they came from, what they did, how much time they spent on the landing page… something offline advertising can not aspire to. Furthermore in online advertising you pay for targetted leads and people who actually viewed the ads , and not a mass of newspaper subscribers that disregard the ad, or people who switch channels during commercial times.

- Leads need to be put into a personalized nurturing process that will ensure their conversion with time through a series of various online and offline touchpoints with the brand.

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Tomorrow I will be attending the 1oth Arab Telecom and Internet Forum taking place in Beirut . The event expects to cover the challenges and opportunities in the region through discussion between operators, service providers and regulators. I will be tweeting using the #ATIF10 hastagh. And as usual there will be a follow up post on GIGALB.