Found this file laying by mistake on some corporate CDs we have, the supplier must have mixed up two jobs together.
Anyway I though many of you would enjoy flipping through it, or sharing it with foreign friends.
You are currently browsing the monthly archive for May 2011.
Tags: lebanese cuisine, lebanese culture, lebanese food, lebanon, medditerranean cuisine, traditional foods
I know I am usually all about the Social Media Marketing, but let us not forget, traditional marketing is still amkes up a huge part of a marketer’s day to day tasks. And though participation in tradeshows*, exhibitions and conferences may become less frequent it is still there for every marketer and is essential for business networking, at least for now.
When I was preparing for an exhibition at work I made this checklist in order not to forget anything, and thought I would share it with you. It contains the major things that you should do/coordinate/get before, during and after an event / exhibition that your company is participating in. Let me know if you would add anything to it, feel free to download it, modify it and scribble your own notes in, that relate to you industry or specific event.
Fell free to ask me for the original file, in case you want to make major changes, I would be happy to see it get a new life.
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* Not that I like/enjoy the fact, to me they are more like the inevitable. Networking 101 without the 2.0 element ( and some events that I have to attend/participate in are like that) seem to lack an extra layer of richness and context. I do enjoy events directed towards netizens though.
Tags: campaign, checklist, Corporate marketing, exhibition booth, exhibition stand, exhibitions, How to, how to prepare for an exhibition, lead generation, lists, management how to make the most out of exhibitions, marketing, promotional items, tradeshows
Bras for A Cause – Funstany.com
While companies are trying to trick the social media users to talk about them , Fustany.com* is really trying to do some social good, partnering with the wonderful Loryne Atwi from One Wig Stand for a project aiming to provide cancer survivors with sexy and accessible lingerie, whilst doing breast cancer awareness and fund-raising. Watch the video above to find out how the idea was born and who the judges are.
And the guys are pretty well organized, they recruited a team of ambassadors, they are churning out fresh shareable content within a set calendar, they are passionate about their cause and most importantly they are active online and very quick to respond. So companies out there trying to figure out how to operate social media stay tuned to the guys begins Bras for a Cause.
And if you are a designer, Bras for a cause competitions not for fame and fortune, but because THIS is what will really empower women with breast cancer and make their life much easier.
Don’t forget to check the Bras for A Cause website, twitter and facebook page .
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*its not the first time fustany.com are doing something to help with breast cancer awareness either
Tags: bras for a cause, breast cancer awareness campaigns, breat cancer awareness, competition, csr, design, fashion, fustany.com, jordan, lebanon, middle east, one wig stand, social activism, social ambassadors, social media, uae
I would sure like to see the digital strategy and the ROI behind all of these. Facebook has indeed become the new political landscape in Lebanon.
Tags: advertisement, advertising, aoun, creativity, facebook ads, guerilla marketing, lebanese politics, marketing, political advertising, political rallies, politics lebanon, smear campaigns, social media advertising
Well it seems someone got the cue from the president and decided to have a fan-raising campaign of his own.
In general, I always felt that political parties in Lebanon are always ready to try out new technologies,they were the first to have community portals, news portals and forums, and it seems that now they are even more actively embracing new media. Be ware!
Tags: beirut, digital strategy, facebook advertising, facebook fan pages, hariri, lebanon, lebanon politics, media planning, online marketing
Last week I gave two lectures at the Amercian University of Beirut as part of the AUB Online Collaborative #SM101 Series.
In the first I spoke briefly about how Social Media should be approached and some do’s and don’ts expressed by case studies from the Middle East. The below slides cover glibly what we talked about (hopefully I can post a video of it soon). The lovely Brooke Anderson from the Daily Star wrote an insightful overview of the lecture here.
If you are interested in the subject of setting up a Social Media Strategy you will be also interested with the interview I did over at GIGALB with Patrick Atallah from 90:10 Group which gives first hand insights into the subject.
How to approach Social Media Marketing. Through Middle East Quick Case Studies
View more presentations from Darine Sabbagh
The second was an introduction to Social Media Monitoring and was all about the free tools one can use to monitor social media activity and creative way of putting them to use. Let me know if there are any tools you love to use that were not mentioned here.
It was a very interesting experience indeed, big thanks to Mohammad Hijazi for inviting me over and Mrs. Leila Khauli for the support by telling her students that the material will be on their exams.
Tags: american university of beirut, AUB, beirut, bit.ly, brooke anderson, daily star, digital presence management, google reader, interview, lebanon, marketing, SM101, social media case studies middle east, social media consultant, Social Media Marketing, social media marketing lebanon, social media monitoring, social media strategy
Originally the Reels Festival was planned to be hosted in Syria, but due to the recent events plans changed and now it is coming to Beirut, so they need all the support from the audience they can get, you can check the most updated program here as new things are added daily. You can also get in contact with the guys on the links below as they look forward to learn about the Lebanese creative scene.
Facebook: http://www.facebook.com/reelfestivals.org
Twitter: http://twitter.com/reelfestivals
Website: www.reelfestivals.org
Tags: cinematography, events, lebanon, poetry, scotland, scottish films festival, syria
What do you expect to see when you click this? And it lands on the Lebanese President's Facebook Page
Tags: digital maketing, facebook ads, lebanese president, lebanon, online marketing, Social Media Marketing
