Taking advantage of Political Situations for Marketing

This one is from my screenshot archive that is yet to see the light of day.

During the  first days of the Egyptian revolution,  travel portal Irhal was witty enough to quickly launch this online advertisement campaign, which at first thought makes you think about the revolution and a naive campaign cooked up in haste by the revolutionaries, whilst you quickly discover that the ad just wants YOU to see the world more. What I did not like that the time is that the ad took you to the website’s home page, instead of a specialized landing page.

 

irhal ad jan 25 egypt revolution

irhal.com also offered Egyptian companies working in the tourism sector free ad space to help boost the tourism sector there following the political unrest.

 

Do you have similar examples stashed away somewhere?

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