April 2011

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At first I thought it may just be Zaatar w Zeit rebranding themselves,then I saw this video and the acting and the background music just stand out together with a youtube account that was just born yesterday.

 

 

Missingz

 

And then just a few minutes back I got this letter delivered to my office.

Zaatar w zeit viral campaign kidnappers letter

Would’ve been more fun if ZwZ was panicking online and threatening to sue the mischievous, but i guess all of this is part of tehir online initiation campaign.

 

It’s fun let’s keep watching.

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Kono Pizza Blackberry Delivery

 

Apparently you can now order a Kono Pizza delivered to you via Blackberry Services, that’s an interesting way of looking at mobile marketing , perfectly localized for our country.

*It was hard to capture the photo whilst driving and having beeping coming from all around on this Rass Beirut Cross Road.

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Forward Forum - Poltical Demonstrations ad

 

Everyone is up to stirring a revolution these days, or at least, trying to juice out the buzz out of them towards their gain.

I’ve showed you previously an example of Irhal’s response to the Egyptian revolution.

This new example tries to echo a recent political rally here in Beirut, re-purposing it to promote their event. My Eyeballs, being used to political slogans all around were definitely caught up to read on. Nevetherless, I do not believe it added to the event’s exposure or made more impact compared to Forward’s usual print materials / ads.

 

What do you think?

 

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For revolutions I am interested in, I advise checking out Ontornet’s amazing efforts for advocating for faster internet in Lebanon.

 

 

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This one is from my screenshot archive that is yet to see the light of day.

During the  first days of the Egyptian revolution,  travel portal Irhal was witty enough to quickly launch this online advertisement campaign, which at first thought makes you think about the revolution and a naive campaign cooked up in haste by the revolutionaries, whilst you quickly discover that the ad just wants YOU to see the world more. What I did not like that the time is that the ad took you to the website’s home page, instead of a specialized landing page.

 

irhal ad jan 25 egypt revolution

irhal.com also offered Egyptian companies working in the tourism sector free ad space to help boost the tourism sector there following the political unrest.

 

Do you have similar examples stashed away somewhere?

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You all remember Samer Karam’s brainchild @cooki3man, which was the first twitter based business model. Through @cookieman you could order cookies baked according to Samer’s secret recipe via DM ( and later on via email). And whilst the business was quite successful and many were jumping to place orders and batches were running out fast, legend has it Samer’s oven broke down and he moved back to more serious and less sugar rush inducing endeavors.

 

But it seems there is another business that is willing to explore the power of twitter’s word of mouth business growth.

 

Having been punked by the Brand Protection Group Campaign recently, having @taxilb adding near April 1st, did not speak in their favor, as I am as cautious as ever.  But indeed I am curious and have been watching them interact online stirring quite a commotion amongst the twittershphere with their value proposition.

 

Taxi Lb order a taxi via twitter

 

 

 

And some of their posts are plain hilarious:

Taxi Lb order a taxi via twitter

 

It does not seem that any one has tried them out yet, but their rates sound very reasonable and their online persona is very bubbly.

Quite interestingly, the business started with an twitter account before even launching the website.

Taxi Lb order a taxi via twitter

 

Well that is all I know for now, but of course  I am full of questions wanting to know who is behind this service and how the business is going so far and if anybody has used it.

 

Lets keep looking, maybe next time I have to take my car for maintenance I will try them out!

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