RakBank Example of Clear Consice Twitter Campaigns for Actively Promoting Your Business.

Rak Bank Social Media Twitter Campaign for Insurance

There is nothing out of the usual in this campaign and yet This campaign provides a good quality step up from the regular wishy-washy stale sweepstakes.

What is good about this campaign:

- It puts Rak Bank’s new product at the center of the promotion, by giving people a packaged message  to tweet. The message is short and concise.

- Does not force you to follow or like anyone.

- Message provided is impartial and hence does not in any way affect credibility of the tweeter.

- It is extremely simple for users to execute and only involves one step.

- It provides transparency by showing all the rules, number of prizes, campaign duration, method of selecting winners…

- It costs Rak Bank close to nothing and would be extremely easy to monitor.

- It is less of a bribery model (cheap sweepstakes) and more of a reward for promotion model.


Keep following @rakbanklive  on twitter to see their other ways of interacting with the audience.

P.S. I am lately resorting to short posts, as opposed to not writing at all.

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  1. Mich’s avatar

    Great! As long as you post!!!! :-)

    Reply

  2. Chantal’s avatar

    It’s been a while……..

    Reply

  3. RAKBANKlive’s avatar

    Thanks for this post, Darine. We’ve got a lot more fun campaigns coming up so keep an eye out!

    Reply

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