New HSBC Printed Ads – An appeal to the universal human experience

Last week, when we were in Jordan, my prince charming  and I had a whole 15 minutes prowling around the hotel room and shoving out camera and mobile chargers into all the three-wholes sockets with hope of energizing our appliances. And hasn’t every traveler gone through that?

And that stretch to the inner ‘aha moment’, that establishes a positive interaction and sentiment is what makes this ad simply genius!