First I saw the banners on the streets, then the Ad in Al Balad, and now today’s Waseet came in a plastic (!) bag with a bird and a bear…
So it is confirmed then, Waseet, the Arab Classifieds’s newspaper & webportal, is the latest to jump on the sustainability bandwagon. Waseet is pledging to plant a tree with the publishing of each issue, which is about two trees a week. Waseet’s ‘partner in crime’ is Akhdar Deyim who has had a lot of hype this year, as I have found out, receiving donations from BBAC, MTC & Casino du Liban, to name a few.
The copywriting of the ads is very successful and roughly translates to: “Our nature loves the mediator (which in arabic is ‘Waseet’), with every issue out a tree goes up.”
Tags: copywriting, corporate identity, corporate social responsibility, eco-friendly, ethics, green, sustainability
-
I loved what they’re doing.
Glad to see that more companies are becoming socially responsible, which is a good way to market themselves btw! -
Nice approach. Nice drawings.
Reply
No comments
Comments feed for this article
Trackback link: http://theidentitychef.com/2009/09/28/waseet-goes-green-in-cooperation-with-akhdar-dayem/trackback/