September 2009

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I’ve been meaning to write this post for a while now, but was always afraid to approach it, or undermine the importance of the subject matter. Because it is a story that personally touched me & encourages me to push myself every day…

In her last month in the company Angi had an extra beat to her step, a glamorous shine in her eyes and was always accompanied by a very trendy white clutch bag. Only at the farewell party, did I find out that this is what she was planning to do in the future – her own brand of hand bags, purses and clutches…. I instantly had a million questions and incessantly bullied her into answering them & showing me more….

The Dream

“I always had it my head that I want to do something, my own thing, so that people will know this is Angi“*, Angi told me. But when there is a flood of Graphic designers with raging price wars, Angi though to herself : “What does a girl want? What can’t she do without?“.

The unique business model

Having previous experience with leather business gift items, certainly helped. But please do not understand the challenges of finding perfect quality execution, raw material suppliers and building a satisfactory business model. All of which Angi has achieved through sweat and blood slash careering between her office job and her entrepreneurial dream.

She focused on selling through various exhibitions, getting the word out through Facebook, and certainly satisfied customers. She told me that a whole chain of recurring clients can sometimes build up through one random purchase: “A guy buys a bag for his girlfriend, then his mother, then his friend wants to buy for his fiance… and now you have a group of loyal clients.”

And her business-model has a lot of integrity too. “I do not pitch up my prices like many retailers do, it simply doesn’t work for me, my prices are fixed and I can not bargain a lot with my clients, but at the end, I would never allow myself to price a handbag over what I, as a young girl, would afford to pay for one…It is not fair  it is not right…”. Angi told me that on average all  her handbags are between 30-65 USD, which is a premium bargain, since they are hand made in Lebanon using the best materials and accessories.

Going an extra mile is also normal for Angi, she accepts orders via telephone and can even design custom models upon request. Moreover, she is ready to deliver anywhere within Lebanon, and she even does it in person most of the time.

Angi Barakat Biel Invitation

The Future

Besides being in every major exhibition on the Lebanese terrain, Angi is now planning to open her own store really soon, and is also working hard on launching her own website. And she is happy with what she has achieved so far – ” The good thing is that people are starting to know Angi as a brand.”

 

So even if you are not in need of a handbag drop by the Mother & Baby exhibition @ Biel to meet this extraordinarily inspiring girl, who has such amazing energy. Maybe it will rub off on you, as it did on me :) And remember if you think hard enough about it and work enough your dreams will come true too.

 

 

 

Do you know any other successful young entrepreneurs?

*All quotes in this post are liberal and not literal

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It is that time of the year when companies must decide on their end of the year gifts. Gifts which will enhance the company’s brand identity and stay a constant reminder to its receiver of the company’s message and generosity!

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mother& baby

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Waseet BirdBear

First I saw the banners on the streets, then the Ad in Al Balad, and now today’s Waseet came in a plastic (!) bag with a bird and a bear…

So it is confirmed then, Waseet, the Arab Classifieds’s newspaper & webportal, is the latest to jump on the sustainability bandwagon. Waseet is  pledging to plant a tree with the publishing of each issue, which is about two trees a week. Waseet’s ‘partner in crime’ is Akhdar Deyim who has had a lot of hype this year, as I have found out, receiving donations from BBAC, MTC & Casino du Liban, to name a few.

The copywriting of the ads is very successful and roughly translates to: “Our nature loves the mediator (which in arabic is ‘Waseet’), with every issue out a tree goes up.”

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I am really glad to inform you about my first ever guest post over at Krikor.info , which a very interesting design & architecture blog.

The post is actually a follow up on the Ramadan Greeting cards post, as it is a selection of the Eid Al Fitr cards I have been collecting .  Without further ado I will let you now go over and visit this post, but first I would like to once again thank Krikor for the invitation and more so for allowing me to do things at my own terms. But of course he will be all too humble about it and say that he is not CNN. :)

Also do not forget to follow @krikor over at Twitter.

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Kazuza Grenadine & Watermelon soft drinkThis is our new found discovery in the soft drink niche. One day prince charming simply noticed these in the local ‘dekkane’. There were three flavors: Lemonade; a bottle of which has mysteriously disappeared, Watermelon; as you can see from the photos we did not have much restraint with that either, and the last survivor – the Grenadine & Lemon Flavor. If you like variety in your soft drink Kazouza is a great equivalent to Freeze, especially with its unique Watermelon flavor. But I am sure you’d agree that it is also a great feast for the eyes, great Kudos to the designers who created this hip concept!

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Kazouza bottle top

Kazouza is truly a mystery drink. The label hints it’s been there since 1941, but asides from this little shop near our house, we couldn’t find it anywhere. And as for the manufacturer- Cedars Premium Food & Beverage SAL (definitely Lebanese) , I couldn’t find them in any listings or directories and their website is still under construction.

Kazouza logo

Kazouza Grenadine & Lemon and Watermelon Bottles, Lebanese Soft DrinkI would definitely recommend you to grab any of the bottles, that is,  if you get your eyes on them. I have dropped the manufacturers a line and hopefully I’ll get the mystery solved soon. Nevertheless, if you know more, or see more, tell me about it! This has got me real curious!

Kazouza Grenadine & Lemon Bottle

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I’m a naturally curious being, and I like to know what my readers know and who they are. And part of that is learning how they represent themselves in the www. And, I have noticed that several of my commentators do not have Gravatars, which needs to be addressed!

What is a Gravatar? Globally Recognized Avatar, that will represent you throughout the web, as it is associated with your e-mail. This interactive video explains it all!

You do not to be a blogger or an active Social Media Addict to be visible and identifiable. Remember, a Gravatar is a part of your personal brand.

Let me see what you look like – Get your Gravatar!

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Lebanese Diabetes Awareness CampaignLebanese Diabetes Awareness Campaign

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When the show was supposed to start at 7
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8:30 same spot, more people, no show

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The first float

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The second float

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Only in Lebanon

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Brazilian crowd cheering

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Though we had to wait for around 2 hours for the Brazilian Carnival to finally start; the 15 minutes it lasted was well worth it. But more than so it was great to meet some tweeps in real life.

More info from Star Scene, TomeOut Beirut & @funkyozzi.

Two very creative ads for Logomark I have found in PPB Magazine.

The second one is so amazing because it refers to the economic crisis in a very creative way.

 

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When it comes to great Ideas we’re always on.

Are you working with the right company?

Logomark Diamond

When you hit rocky times, look for a diamond in the rough.

Are you working with the right company?

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